Content Is Profit The Sponsorship Blueprint: Justin Moore's Guide to Successful Brand Deals
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Jan 28, 2025 Justin Moore, author of 'Sponsor Magnet' and brand partnership guru, shares his insights on securing lucrative deals. He reveals how he sold over 1,000 copies of his book live during the conversation. The discussion dives into his $100,000 deal with John Deere, highlighting key success factors. Justin emphasizes the importance of empathy and professionalism during negotiations, and offers tips for effective brand communication. Plus, he touches on overcoming setbacks and building lasting relationships in the sponsorship space.
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Live Book Sales
- Justin Moore sold 1,000 copies of his book "Sponsor Magnet" live on the podcast.
- This milestone was achieved due to an impromptu purchase by the podcast hosts.
Audience-Based Pitching
- Understand your audience's intent before pitching brands.
- Align your pitch with their desires to resonate effectively.
Paul Jameson's Success
- Justin Moore coached Paul Jameson, host of the Green Industry Podcast, on sponsorships.
- Paul went from struggling financially to attracting numerous high-value brand deals.
