Content Is Profit

Top LinkedIn Strategies, 3X Your Sales & Podcast Growth with Logan Lyles

34 snips
Jan 30, 2025
Logan Lyles, a sales strategist who tripled an agency's revenue in six months and hosts multiple top-ranked podcasts, joins the conversation. He shares his powerful LinkedIn strategies that helped him gain 20,000 followers and earn the Top Voices badge. Logan reveals the secrets to mastering content-based networking and offers tips for optimizing LinkedIn to boost authority. Additionally, he discusses the impact of AI on content production and shares his successful playbook for podcast promotion. Get ready to elevate your LinkedIn game!
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ANECDOTE

Logan's Career Journey

  • Logan Lyles graduated with a journalism degree during the 2008 recession.
  • He transitioned into sales, disliking it initially, but found his niche in educational selling.
ADVICE

Balancing Quality and Quantity

  • Balance quality and quantity in content-based networking.
  • Streamline processes, leverage AI, and maintain ethical standards to avoid backlog and ensure value for guests.
ADVICE

Podcast Post-Production Audit

  • Audit your podcast post-production process to identify bottlenecks.
  • Evaluate team roles, individual time spent, and friction points to optimize efficiency and consistency.
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