Logan Lyles, Head of Evangelism & Content Marketing at Teamwork.com, discusses the importance of audience research and LinkedIn for growth. He shares tips on repurposing content, niche communities, and using short form video. Topics covered include content creation, engagement on LinkedIn, creating video content without editing skills, boosting content reach, leveraging small teams for growth, and creating unique and authentic content.

Logan Lyles, an evangelism and content marketing expert at Teamwork.com, shares insights on the evolving landscape of marketing. He discusses the shift to Nearbound marketing and the critical role of defining your Ideal Client Profile. Lyles emphasizes the importance of trust in the 'who economy' and building partnerships for effective strategies. He also covers the benefits of co-marketing and collaboration in B2B sales, highlighting how audience feedback and short-form video can enhance trust in consumer engagement.