Logan Lyles, Head of Evangelism & Content Marketing at Teamwork.com, discusses the importance of audience research and LinkedIn for growth. He shares tips on repurposing content, niche communities, and using short form video. Topics covered include content creation, engagement on LinkedIn, creating video content without editing skills, boosting content reach, leveraging small teams for growth, and creating unique and authentic content.

Logan Lyles, a sales strategist who tripled an agency's revenue in six months and hosts multiple top-ranked podcasts, joins the conversation. He shares his powerful LinkedIn strategies that helped him gain 20,000 followers and earn the Top Voices badge. Logan reveals the secrets to mastering content-based networking and offers tips for optimizing LinkedIn to boost authority. Additionally, he discusses the impact of AI on content production and shares his successful playbook for podcast promotion. Get ready to elevate your LinkedIn game!

Logan Lyles, an evangelism and content marketing expert at Teamwork.com, shares insights on the evolving landscape of marketing. He discusses the shift to Nearbound marketing and the critical role of defining your Ideal Client Profile. Lyles emphasizes the importance of trust in the 'who economy' and building partnerships for effective strategies. He also covers the benefits of co-marketing and collaboration in B2B sales, highlighting how audience feedback and short-form video can enhance trust in consumer engagement.