

Imagine This...
Boston Consulting Group BCG
Take a trip into the future that will challenge the way you think and act today. In each episode, BCG's Patricia Sabga and her AI co-host GENE delve into disruptive scenarios that could define the coming decades. BCG experts join the conversation, probing the possibilities and implications for leaders. Human and machine work together to explore the very real actions CEOs could take today to prepare.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Episodes
Mentioned books

Nov 12, 2025 • 29min
The Future of Trade: How Will Multinational CEOs Succeed?
Marc Gilbert, a senior partner at BCG and an expert in geopolitics and trade, provides valuable insights into how multinational CEOs can navigate a rapidly changing landscape. He discusses the emergence of regional trading blocs and the importance of command centers for managing geopolitical risks. Marc highlights which industries are most vulnerable to disruption while emphasizing the need for companies to adapt talent strategies to stay competitive. He also explores the future of corporate headquarters and the evolving landscape of AI talent and regulation.

Oct 29, 2025 • 35min
Force Multiplier or Co-Worker? Humans, AI, and the Future of Work
Julie Bedard, a Fellow at BCG Henderson Institute, explores the future of work in the age of AI. She argues that rather than replacing jobs, AI should empower workers through upskilling and human-controlled use. Julie highlights the importance of higher-order skills like resourcefulness and systems thinking for future success. She discusses the evolving corporate structure and insists that education must prepare for AI readiness. Additionally, she emphasizes AI as a tool, not a coworker, advocating for a holistic approach to integrate AI while maintaining human mentorship.

Oct 15, 2025 • 37min
Will You Buy a Car from a Chatbot?
Andrej Levin, a BCG Managing Director and Partner, shares insights on how large language models (LLMs) will revolutionize car buying. He discusses the challenge of finding unbiased product recommendations amidst sponsored content and how AI can empower consumers to make informed decisions. Levin highlights the importance of automakers maintaining accessible data for LLMs and warns legacy brands of their need to adapt to avoid losing customer loyalty. He also explores the potential of vehicle sensors for personalized recommendations and how AI is reshaping financing in the automotive industry.

13 snips
Oct 1, 2025 • 31min
How Will AI Revamp Marketing—and the Role of CMOs?
Janet Balis, a Managing Director at BCG, shares her insights on the transformative power of AI in marketing. She discusses how AI is breaking down organizational silos, providing CMOs vital data for deeper decision-making. Janet emphasizes that CMOs will shift from campaign-focused roles to holistic business leaders. She also highlights the importance of integrating data governance and rethinking incentives to foster shared accountability. Tune in for her recommendations on how CEOs can prepare for this AI-driven future!

Sep 17, 2025 • 36min
AI Agents and the 'Everywhere All at Once' Sales Team
Phillip Andersen, a BCG Managing Director and Senior Partner, shares his insights on the future of sales with AI agents. He discusses how these agents could transform sales strategies, enabling firms to reach previously untapped customers. Andersen highlights the potential for AI to negotiate transactions autonomously and build relationships by understanding client needs. He emphasizes the need for human oversight in AI negotiations while exploring the evolution of sales roles and skills required to manage AI effectively.

Sep 3, 2025 • 25min
BCG Presents: The So What from BCG
Who Wants to Be a CEO? The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes. Learn More: The So What from BCG: https://lnk.to/so-what-general-show10Christine Barton: https://on.bcg.com/4n4CyAk BCG’s Insights for CEOs: https://on.bcg.com/4l6jujg Moves Only a CEO Can Make: https://on.bcg.com/4kUtpJ2 Balancing a Dynamic Career and a Rewarding Personal Life: https://on.bcg.com/3TfaYTz This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Aug 20, 2025 • 32min
When Quantum Computing Brings Breakthroughs...or Chaos (First Aired: November 13, 2024)
Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of quantum computers and dives deep into ways they could supercharge the discovery of new materials. But the quantum age comes with huge risks as well; governments around the world are already racing to develop quantum-safe passwords that will keep our data secure. Learn More: Antoine Gourévitch: https://on.bcg.com/4hMrXaQ BCG on Quantum Computing: https://on.bcg.com/3AGK415 GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT CEO Moments of Truth: https://on.bcg.com/ITMoT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Aug 6, 2025 • 15min
BCG Presents: The CEO Radar
While discussions of US tariff policies dominated Q2 earnings calls to an unprecedented degree, another equally important trend is bubbling just under the surface in C-suites and on trading floors: concern that the economic uncertainty caused by tariff turmoil may lead to a downturn. That’s the conclusion of the third edition of the CEO Radar—a tool to help CEOs determine which issues truly deserve their time and attention. It unpacks the leading topics discussed on more than 4,500 earnings calls worldwide in Q2 2025, enabling chief executives to compare their agendas to those of their peers, and to the market’s expectations. On this episode of the CEO Radar Podcast, Edward Adams of Bloomberg Media Studios is joined by BCG Global Chair Rich Lesser and Mai-Britt Poulsen, Global Leader of BCGs Consumer & Retail Practice, to discuss how CEOs can build their resilience. Listen to CEO Radar: https://sponsored.bloomberg.com/immersive-story/bcg/the-ceo-radar-q3-2025 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Jul 23, 2025 • 33min
Preparing for an Uncertain Future…in the Future (First Aired: November 27, 2024)
By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean that business leaders will be able to dispense with planning for multiple scenarios. Predictions will never be perfect—and everyone will have access to the same tools—so strategic planning will remain critical even as it evolves in new ways. Learn More: Alan Iny: https://on.bcg.com/4fCNDo5Are Leaders as Prepared for Strategic Risks as They Think They Are?: https://on.bcg.com/3AXqw8J BCG on Corporate Finance and Strategy: https://on.bcg.com/496c3Ek CEO Moments of Truth: https://on.bcg.com/ITMoT GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Jul 9, 2025 • 27min
BCG Presents: In Her Ellement
What can ancient Greek myths teach us about modern leadership? Kirsten Rulf has spent her career at the intersection of tech, policy, and public service. In this episode, Kirsten shares how she found clarity in moments of uncertainty, why AI presents a major opportunity for the public good, and what it was like helping shape the EU’s landmark tech legislation. Kirsten is a Partner and Associate Director at BCG. Before joining BCG, she advised German Chancellor Angela Merkel and served as head of digital policy in the German government, playing a key role in negotiating Europe’s AI and data laws. Listen to In Her Ellement: https://lnk.to/bcg-in-her-ellement-series-link04 [1:26] A Big Win, Then The Hard Work Follows [05:21] Potential of AI in Public Sector [08:56] Roots In Ovid’s Metamorphosis [12:09] From Journalism to CyberSecurity [14:14] A Phone Call from Angela Merkel [13:48] Navigating Career Changes and Mentorship [19:23] “Hope is not a strategy” [22:16] Reflections This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp


