Imagine This... How Will AI Revamp Marketing—and the Role of CMOs?
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Oct 1, 2025 
Janet Balis, a Managing Director at BCG, shares her insights on the transformative power of AI in marketing. She discusses how AI is breaking down organizational silos, providing CMOs vital data for deeper decision-making. Janet emphasizes that CMOs will shift from campaign-focused roles to holistic business leaders. She also highlights the importance of integrating data governance and rethinking incentives to foster shared accountability. Tune in for her recommendations on how CEOs can prepare for this AI-driven future!
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AI Recasts The CMO Role
- AI will let CMOs correlate actions to business outcomes and connect organizational silos.
- This shifts CMOs from campaign managers to architects of company-wide growth.
Scale AI Beyond Pilots
- Move beyond pilots and experiment mode to capture AI value at scale.
- Invest in enterprise-wide AI that connects functions rather than isolated use cases.
Personalization Needs Federated Data
- Personalization now synthesizes vast journey data to serve both digital and human touchpoints.
- True value requires federated multimodal data, not disconnected silos.