Janet Balis
BCG Managing Director and Partner with expertise in marketing transformation and AI-driven customer strategies; featured to discuss how AI will reshape the CMO role and organizational structure.
Best podcasts with Janet Balis
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Oct 1, 2025 • 31min
How Will AI Revamp Marketing—and the Role of CMOs?
Janet Balis, a Managing Director at BCG, shares her insights on the transformative power of AI in marketing. She discusses how AI is breaking down organizational silos, providing CMOs vital data for deeper decision-making. Janet emphasizes that CMOs will shift from campaign-focused roles to holistic business leaders. She also highlights the importance of integrating data governance and rethinking incentives to foster shared accountability. Tune in for her recommendations on how CEOs can prepare for this AI-driven future!
Dec 1, 2025 • 42min
Janet Balis, Managing Director & Partner at BCG
Janet Balis, Managing Director and Partner at BCG, has a rich history in media and marketing, having worked with giants like Time Warner and AOL. In this conversation, she highlights AI's parallels to the early digital era and the importance of asking the right questions. Janet reflects on her commitment to Cycle for Survival, the qualities that set great leaders apart, and how she nurtures connections. She emphasizes the joy of reinvention, resilience in the face of change, and the need for authenticity in professional relationships.
