Janet Balis

Janet Balis, a Managing Director at BCG, shares her insights on the transformative power of AI in marketing. She discusses how AI is breaking down organizational silos, providing CMOs vital data for deeper decision-making. Janet emphasizes that CMOs will shift from campaign-focused roles to holistic business leaders. She also highlights the importance of integrating data governance and rethinking incentives to foster shared accountability. Tune in for her recommendations on how CEOs can prepare for this AI-driven future!