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Vegan Business Tribe Podcast

Latest episodes

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Oct 6, 2021 • 33min

048 - Get your business ready for Veganuary

How your business can make the most of the Veganuary campaign. Veganuary challenges people to eat vegan for the 31 days of January, and this year well over half a million people from over 200 countries signed up to the challenge. That's only the people who officially registered for the challenge through the website though. Research shows that ten times more people actually participated without officially registering.As vegan businesses, we should always get behind any campaign that is designed to bring more people over to the plant side, but Veganuary also creates a unique buying environment for your business: people who would at other times of the year have no interest in vegan products and services are now on the lookout for all things vegan. David takes a look at how your company can get involved with the Veganuary (both officially and unofficially) to not just back the campaign but also increase the sales and visibility of your vegan business during that time.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Sep 28, 2021 • 58min

047 - How to start a vegan business (Live from Global Vegfest)

How do you start a vegan business? So you’ve got the idea, you’ve done your research and know there’s a market, but how do you actually START a vegan business? In this panel discussion live-streamed as part of Global Vegfest, David is joined by four vegan entrepreneurs who have all launched their own businesses to get their advice.We ask: what’s stopping more vegans from starting their own businesses? Do you need to have money to start your own company? What should you do in the run-up to launching a business? And what do our panellists wish they had done differently?Featuring:Keith Lesser from Vegan AccountantsSteve Hutchins from DoGood Vegan Dog FoodMitali Deypurkaystha from Let’s Tell Your Story PublishingTrevor Banerjee from The Freedom SwitchAbout Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Sep 21, 2021 • 54min

046 - 5 things you need to make your vegan business a success (Live from Global Vegfest)

David, an expert in vegan business practices, shares vital insights for aspiring entrepreneurs at Global Vegfest. He emphasizes launching a mission over just starting a business, and the importance of appealing to non-vegans. Engaging with customers and learning from established entrepreneurs can significantly enhance success. The discussion also highlights the critical role of mentorship and personal growth in creating a resilient business. David’s strategies underscore that self-care and community involvement are essential for sustainable growth in the vegan market.
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Sep 15, 2021 • 37min

045 - Vegan in vogue: the boom in vegan fashion

The rise of vegan fashion. Vegan fashion is big right now but it's going to get bigger. With celebrities bringing out their own vegan ranges and many major fashion brands now embracing exotic materials like cactus leather, the global vegan fashion marketplace is projected to be worth 1 trillion US dollars by 2027.But this growth may not be coming from where you think it is. Consumers who don't identify as vegan are choosing vegan clothes and accessories. Countries where veganism hasn't yet taken off are becoming hot marketplaces for innovative new plant-based materials. So what's behind this current boom in vegan fashion? Join us in this episode as we do a deep dive into the stats and explore the impact that veganism is having on the fashion industry.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Sep 8, 2021 • 27min

044 - Is it time to ditch 'plant-based'?

Should we stop using the term 'plant-based' when talking about our businesses and products? Many vegan companies avoid using 'the V word' to describe themselves in fear it might put off non-vegan customers. But recently, Matthew Glover of Vegan Fried Chicken said VFC were banning the phrase 'plant-based' in their marketing because they are "vegan activists first and food producers second". Many consumers are now actively looking for 'vegan' products even though they may not fully understand the term. In this episode, David looks at how the Covid pandemic and the very visible impact of climate change has turned more people towards choosing vegan alternatives even if they are not vegan themselves. So is the time now right for our businesses to ditch 'plant-based' and all the other euphemisms and finally embrace the term 'vegan'?About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Aug 31, 2021 • 50min

043 - Meet our members: join us for a live vegan business networking session

Sit in on a recording from one of our vegan businesses networking meetups! A huge part of building a successful vegan business is connecting with other business people who share the same ethics and who are on the same mission as you are.In this episode, we bring you a live recording of a recent VBT networking meet-up where 30 of our members will introduce themselves and their vegan businesses to you. We hold these networking meet-ups twice a month, and if you would like to find out how to be at our next one just email David on hello@veganbusinesstribe.com to find out more.In this session, we are joined by (in order of speaking):Steve Hutchins - Do Good Dog Food (www.wearedogood.co.uk)Michaela Lincoln Meltzer - Arbonne (www.michaelameltzer.arbonne.com)Dana Burton - Vegan Kids (www.vegan-kids.org)Sabrina Lee - The Impact Agency & LinkedIn Training (www.theimpactagency.org)Gabriella Rubin - VegMi Vegan Vending Machines (www.vegmi.store)Aurellia Cammock - VegMi Vegan Vending Machines (www.vegmi.store)Donna Zeigfinger - Green Earth Travel (www.greenearthtravel.com)Dr Elisa Beth Haransky-Beck - Enlivening Consciousness (www.enliveningconsciousness.com)Jay Bharj - Root Minerals Natural Make-up Range (www.rootminerals.com)Kevin Newall - Humane Wildlife Solutions (www.humanewildlifesolutions.co.uk)Nina Fogden - Nina Creates Online (www.instagram.com/ninacreatesonline)Karen Lee - The Sensitive Foodie (www.thesensitivefoodiekitchen.com)Kayleigh Nicolaou - Kakadu Creative (www.kakaducreative.com)Sadie Millermaggs - Vegan Interior Designer (slmillermaggs.wixsite.com/website)Delia Bonfilio - Bonfilio Design (www.bonfiliodesign.com)Paul Turcotte - Passion Placement (www.passionplacement.com) / New Earth Partners (www.newearthpartners.com)Tess Seward - Sweeter Life (www.sweeterlife.co.uk)Ania Wojtkowska - Living Veggie by Ania (www.livingveggiebyania.com)Lisa Fox - Vegan Business Tribe (www.veganbusinesstribe.com)John Beske - Vegan Street Media (www.veganstreetmedia.com)Coral Sirett - Zest Health (www.zest-health.com)Mitali Deypurkaystha - Let's Tell Your Story Publishing (www.letstellyourstory.com)Annette and Graham Henry - Henry & Henry (www.henryandhenryeu.com)Ellie Busby - Vojo Health (www.vojo.health)Laxmi Owczarek - Visual Synapsis (www.visualsynapses.co.uk)Matt O'Hara - Mattioli Woods (www.mattioliwoods.com)Ali Buck - Fitpack (www.fitpack.io)Victoria Carpenter - Happy Carrot Skincare (www.happycarrotskincare.com)About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Aug 23, 2021 • 45min

042 - SPECIAL: Live from Vegan Camp Out!

Grab your tent for this special episode of The Vegan Business Tribe Podcast recorded live at Vegan Camp Out. This weekend-long event is attended by over 10,000 people and celebrates everything it means to be vegan, from activism seminars to rock-star guest headliners - combined with all the fun of camping and late-night partying!Join Lisa and David live as they share their weekend with you and introduce you to some of the amazing names in vegan business they met at the event; including Eric Brent, founder of the Happy Cow app, Mike Hill founder of One Planet Pizza and many Vegan Business Tribe members. Also find out what Lisa and David learned from the weekend's headline guests: Joey Carbstrong, Chris Packham and Russell Brand.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Aug 18, 2021 • 48min

041 - Does email marketing work? Yes, but not like you think.

Understanding how email marketing actually works. Emailing marketing can produce a reliable stream of new customers, but not if you go about it in the wrong way. You can't just email a bunch of people and expect them to buy your product, even if you are a vegan company selling to other vegans - it just doesn't work like that. Instead, email marketing allows you to take people who have an interest in your product (else they wouldn't be on your mailing list in the first place!) and build trust and familiarity to nurture these people towards becoming customers. So in this episode, David deep-dives into the five reasons that customers do not buy and how you can use your email marketing to help overturn those reasons. He also looks at how you can use professional email marketing software to identify who in your mailing list looks most ready to become a customer, meaning you can reach out to them and gently nudge them over the line.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Aug 10, 2021 • 29min

040 - How to get your business out there (by actually getting yourself out there!)

Increasing your visibility by getting out from behind your computer. One morning, the owner of vegan greetings card company Avocardo got up, made a sandwich board from some old cardboard boxes advertising the company, put it on and headed out to talk to complete strangers about his business. It was so successful at getting him new customers that he ended up on the local news.We get asked a lot about how a vegan business can generate more visibility. How do you actually get your company out there? Well, sometimes the best way to get yourself out there is to do literally that! In this episode we look at the different ways you can get your company noticed by moving away from both your computer keyboard and your comfort zone. We are also joined by Louis Sandford, founder of Avocardo, to find out what impact the sandwich board stunt had on his business.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
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Aug 3, 2021 • 32min

039 - Why is Cadbury Bournville now not vegan? The dangers of 'accidentally vegan' products

What's going on at Cadbury? Chocolate giant Cadbury recently caused an uproar amongst vegans when they updated the ingredients list on their 'Bournville Giant Chocolate Buttons' to include milk. We've seen a number of companies change their recipes and make an 'accidentally vegan' product no longer vegan, but the mystery here is that Cadbury says they haven't changed the actual recipe of the product - the milk has always been there due to heavy cross-contamination from the other products they make.So what's actually going on at Cadbury? What made them now decide to disclose the milk in their Bournville range and what does this mean for other 'accidentally vegan' products? David takes a look at what we can learn from this and why food transparency, and creating 'inclusive' products that everyone can have (no matter what their dietary preferences and allergies) is good for vegan businesses.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

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