
Vegan Business Tribe Podcast
If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business.
Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.
Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
Latest episodes

Mar 9, 2021 • 29min
018 - How to use your ethics to beat the big brands
If you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace at the moment? The Vegan Galaxy chocolate bar, the Greggs Sausage Roll - they have years of brand recognition, huge marketing budgets and agreements with retailers to get the best shelf-placement?Trying to beat them using their rules isn’t going to work. You can’t just say you make a better product because they can use their marketing power to convince customers otherwise. But you have three advantages over these brands: your ethics, your knowledge of vegan customers and your mission. You have a burning desire to create a fairer, cruelty-free world, meaning you can connect with your customers in a way they simply cannot: when you have a vegan business, lives are literally at stake.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Mar 2, 2021 • 28min
017 - How to collaborate with other vegan businesses
The power of collaboration: How linking up with other vegan businesses will make you both more successful. 'Vegan' is not just an industry sector, it's a movement and we know that we can achieve more together. Maybe you sell vegan handbags and you link-up with someone selling vegan shoes. Or you sell LinkedIn training and you collaborate with a vegan photographer who does professional headshots. Or you sell vegan doughnuts so you team-up with your local brewery to make the perfect match-up to their vegan beer. There are lots of ways you can collaborate with other businesses to create a bigger story for both of you - and sometimes, to create a bigger mission.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Feb 23, 2021 • 32min
016 - How to work with vegan influencers to promote your business
How do you find, approach and work with a vegan influencer to promote your business? And what will they want in return? An influencer is just someone who has brought together an audience of people who are interested in a specific topic, and if you find the right influencer, they may be the conduit to a perfect ready-made audience for your business. Influencers aren't just YouTubers or Instagram stars. They may have email lists, blogs, podcasts or run live events.So let's take a look at how vegan influencers operate, how you can find them, how to contact them and what they will want in return. And if you DO want to work with influencers to promote your business, it's important to understand not only how they earn a living, but also how they built up their audience in the first place. About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Feb 16, 2021 • 30min
015 - Are you sure your product is 100% vegan?
How do you make sure that your product, and business, is 100% vegan? Ever wondered why apples are so shiny? Ever wondered what alcohol is filtered through? Ever thought about how they get refined sugar so white? Animal-derived products and ingredients have permeated every corner of our world. They are cheap, they are gruesome and often they are hidden - and it's your duty to make sure they don't get into your products. And if your business doesn't make a product, there are still lots of ways you can embrace your vegan credentials - from the handwash in your washrooms through to the suppliers your business buys from.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Feb 9, 2021 • 29min
014 - We need to talk about 'imposter syndrome'
Do you feel like a fraud in business? Are you worried someone is going to find you out? Do you have an internal voice like this always questioning if you’re good enough? If so, this is something we really need to talk about. Because it’s not something that is unique to you – it’s called ‘Imposter Syndrome’.Not only do we need to talk about it - but we need to talk about how to overcome it because it will always hold you back. EVERYONE has it, in fact a 2007 study showed that 70% of us will suffer from impostor syndrome. So how do you get over it? Well, the answer might not be what you are expecting!About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Feb 2, 2021 • 40min
013 - Live: How to fund a vegan business (part 2)
(Part two) Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. In part one we heard from Nick Mayhew of VFin, who compares both the traditional and modern ways of raising money, and Claire Smith, founder of Beyond Animal and Beyond Investing who is herself an impact investor. In part two, David speaks with Mike Hill, co-founder of One Planet Pizza who talks about his first-hand experience of raising money as the company grew. Finally, after the interviews, we then bring all the experts together to answer questions that were submitted by members of Vegan Business Tribe which you really don't want to miss, because there is just as much information in the Q&A session at the end as the individual interviews.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Jan 26, 2021 • 40min
012 - Live: How to fund a vegan business (part 1)
Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. The money IS out there. If you have a really keen idea for a vegan business, or even better if you've already proven a vegan business and now need more funds to scale it up, then there is a lot of interest in backing vegan and plant-based businesses right now. But it might be if you don't have the contacts, or you've never tried to go out and find money before that you don't know where to start. So in this panel, I interview three experts in vegan funding: Nick Mayhew of VFin, who compares both the traditional and modern ways of raising money; Claire Smith, founder of Beyond Animal and Beyond Investing who is herself an impact investor; and Mike Hill, co-founder of One Planet Pizza who talks about his first-hand experience of raising money as the company grew. Finally, after the interviews, we then bring all the experts together to answer questions that were submitted by members of Vegan Business Tribe which you really don't want to miss, because there is just as much information in the Q&A session at the end as the individual interviews.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Jan 19, 2021 • 30min
011 - How to use LinkedIn to connect with your dream vegan contacts
Did you know there's a secret code that vegans use on LinkedIn to find each other? In this episode I'm going to convince you why you need to be on LinkedIn as a vegan business owner or vegan professional. You might already have a LinkedIn profile, and it sits there not really doing anything and you don't see the point to it. But since Microsoft bought LinkedIn in 2016, the platform has started to become more appealing and accessible to a wider range of users. Yes, you still have your big boardroom executives using LinkedIn, but now you also have more smaller business owners and mid-level professionals. And this is where the magic of LinkedIn can happen: those decision-makers and people in senior roles who you are unable to contact through other methods, there's a good chance that you can connect with them on LinkedIn.So today's we take a look at Linkedin, why you should be on it and how you can use it make better quality connections. We also look at the secret code that vegans use to identify and connect with each other which will hugely increase the number of connections you make.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Jan 12, 2021 • 33min
010 - How big is the marketplace for a vegan business?
You may have been told that vegan is too much of a niche or a fad to launch a new product into, or it's too small a marketplace to grow a successful business. But what's the truth about that, and if that's the case why are so many vegan businesses growing so quickly right now?David takes a look at the statistics and answers the questions: 1. Just how many vegans are there right now and are there enough to sell to? And 2. If your company sells to other companies, how many vegan businesses are there that will want to buy your services?About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Jan 5, 2021 • 29min
009 - Why some vegan businesses fail and others succeed: it's all about you
The reason why some businesses fail and others succeed often comes down to one simple common element: the attitude and determination of the person running it. To learn why businesses fail, what you ACTUALLY have to learn is why successful businesses succeed and identify what's missing compared to those that don't. In today's episode, we look at why building a successful business is like running an obstacle course, with each obstacle just being another problem you need to overcome. But if you don't have the right mental attitude to learn HOW to overcome each obstacle as you hit it, then you will join the majority of the population who get stuck or just give up. David explains how you can build an unshakable faith in your ability to learn, and why your attitude to overcoming problems dictates your chance of having a successful vegan business.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!