018 - How to use your ethics to beat the big brands

If you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace at the moment? The Vegan Galaxy chocolate bar, the Greggs Sausage Roll - they have years of brand recognition, huge marketing budgets and agreements with retailers to get the best shelf-placement?

Trying to beat them using their rules isn’t going to work. You can’t just say you make a better product because they can use their marketing power to convince customers otherwise. But you have three advantages over these brands: your ethics, your knowledge of vegan customers and your mission. You have a burning desire to create a fairer, cruelty-free world, meaning you can connect with your customers in a way they simply cannot: when you have a vegan business, lives are literally at stake.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!