Orion's The Weighing Machine

Orion Portfolio Solutions
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Sep 26, 2023 • 29min

Julie Cane of Democracy Investments - Investing in Freedom

Democracy as an investment theme is not solely driven by ideology. It's grounded in data and a deep understanding of global dynamics. By understanding the relationship between geopolitics and investment, individuals can make more informed decisions about where to allocate their capital, aligning their investments with their values and convictions.In this episode, Rusty and Robyn talk with Julie Cane, Co-Founder, Managing Partner, and CEO of Democracy Investments. Julie began her career as a U.S. naval aviator flying the SH-3 Sea King helicopter. In 2002, Julie developed Wells Fargo Private Bank's first high net worth and segmentation strategies, resulting in over a 100% increase in the division's profits for the next three years. Julie's background in financial services includes developing market-leading innovations at Wells Fargo, Charles Schwab Advisor Services, SEI Investments, and Autodesk Ventures.Having served in a capacity that allowed a unique vantage point into the world's political landscape, Julie talks to Rusty and Robyn about democracy and how it is good for investors. She highlights how global democracies impact the markets and why it makes sense to invest in freedom. Julie also provides an interesting and useful perspective on international investing, shedding light on the benefits of transparency, stability, and a commitment to freedom.Key Takeaways [02:47] - Julie's background and professional career. [03:54] - The inspiration behind Democracy Investments' foundation. [05:53] - What sets Democracy Investments' international ETF apart from other international funds. [07:15] - Why the economies and markets of democratic economies are better than the authoritarian ones. [08:24] - Julie's thoughts on the decline of democracy over the last 16 years. [09:36] - How Democracy Investments uses The Economist's democracy index to measure democracy. [10:23] - The countries with the best and worst performance in terms of democracy. [12:42] - The countries whose portfolio weights have gained and lost the most. [13:51] - Julie's perspective on the shifting structure of the global economy. [15:59] - Julie's take on the congressional probe into MSCI and BlackRock. [19:19] - Julie's view on the impact of artificial intelligence on the industry. [20:10] - The investment idea Julie likes the most. [21:05] - How Julie maintains her physical and mental energy to perform at her best. [23:21] - The people Julie is thankful for professionally. [26:22] - Julie's recommendations for content. Quotes[04:00] - "Our company was born out of concern for democracy. With my time serving, I became aware, at a young age, of trends in democracy. After I got out, I stayed in touch with my friends who are still serving, and they opened my eyes to everything going on in the world." ~ Julie Cane[06:08] - "We want to provide investors with an alternative for international exposure that accounts for geopolitical risk. We achieve that by starting the same basket on stocks in an all-world ex-U.S. index." ~ Julie Cane[08:02] - "We believe democracies will outperform authoritarians because they're more transparent and are less corrupt. Authoritarians do not want capitalists to be bigger than the state." ~ Julie CaneLinks  Julie Cane on LinkedIn Democracy Investments It's The End Of The World As We Know It by R.E.M. Wells Fargo Charles Schwab Christopher Browne Edward Rosenberg Jenny Johnson The Economist Freedom House Chip Roame Skip Schweiss Straight Arrow News Chip & Skip's Excellent Adventure Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2667-OPS-9/25/2023
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Sep 19, 2023 • 46min

Dr. Daniel Crosby of Orion - What's on Your Bookshelf

This edition of The Weighing Machine marks the inaugural episode of "What's on Your Bookshelf," a segment that delves into the personal libraries of guests. This literary journey begins with exploring Dr. Daniel Crosby's bookshelf, Orion's Chief Behavioral Officer. What makes this edition so extraordinary is its unique focus on the world of books and their impact on Dr. Daniel's life. From the book that has left a mark on his heart and mind to the oldest resting on his bookshelf, this episode goes deep into the world of literature.Key Takeaways [02:24] - The book that’s had the most significant impact on Dr. Daniel's life. [04:34] - The books that he has given most. [08:34] - Books Dr. Daniel authored that he is most proud of. [11:31] - Best books in finance Dr. Daniel has not written. [14:11] - Favorite author. [15:48] - The story behind the oldest books on Dr. Daniel's bookshelf. [20:23] - Annual book selection. [23:17] - Criteria for purchasing new books. [27:07] - The book that challenges his perspective. [32:52] - Dr. Daniel's take on the impact of AI on the financial industry. [34:09] - Favorite investment strategy. [35:11] - How Dr. Daniel maintains his physical and mental energy. [37:07] - The people Dr. Daniel is thankful for professionally. [39:54] - Podcast recommendations. Quotes[03:03] - "The most valuable part of my education was having to ground your interventions and thinking in a philosophy and make sure that the things that you were doing with clients were underpinned by research and theory and just some consistent thinking and not just grab baggy." ~ Dr. Daniel Crosby[21:40] - "Behavior change is the root of everything I do. I love the themes of reinvention. I am a foolish optimist in thinking that even really wayward people can, at any moment, turn it all around and totally reinvent themselves and do differently." ~ Dr. Daniel CrosbyLinks  Dr. Daniel Crosby on X Orion Behavioral Finance Standard Deviations with Dr. Daniel Crosby How to Disappear Completely by Radiohead  Either/Or - Album by Elliot Smith  Turn! Turn! Turn! (To Everything There Is a Season) by The Byrds  Tetragrammaton - "Rory Sutherland" with Rick Rubin Man's Search for Meaning by Viktor Frankl Bonds That Make Us Free: Healing Our Relationships, Coming to Ourselves by C. Terry Warner  Leadership and Self Deception: Getting Out of the Box by The Arbinger Institute  You're Not That Great by Dr. Daniel Crosby  The Laws of Wealth: Psychology and the secret to investing success by Dr. Daniel Crosby  The Behavioral Investor by Dr. Daniel Crosby  Everyone You Love Will Die by Dr. Daniel Crosby  Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein  The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel  Thinking, Fast and Slow by Daniel Kahneman  The Little Book of Behavioral Investing: How not to be your own worst enemy by James Montier  Either/Or: A Fragment of Life by Soren Kierkegaard  The Little Prince by Antoine De Saint-Exupéry  The Giving Tree by Shel Silverstein  The Tree Who Set Healthy Boundaries by Topher Payne  Thidwick the Big-Hearted Moose by Dr. Seuss  A Christmas Carol by Charles Dickens  Ametora: How Japan Saved American Style by W. David Marx  The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt  Behavioral Portfolio Management: How successful investors master their emotions and build superior portfolios by C. Thomas Howard  The Creative Act: A Way of Being by Rick Rubin  Viktor Frankl's Logotherapy  Dr. Crosby's Behavioral Finance Reading List Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2602-OPS-9/19/2023
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Sep 12, 2023 • 52min

Brian Ferguson of Newton Investment Management Group - Investing in Value

Investors often find themselves at a crossroads when deciding how to allocate their resources for optimal returns. But one of the timeless strategies that has captivated investors seeking sustainable growth and long-term success in finance and investment is value investing, a philosophy made famous by Benjamin Graham and later championed by his protégé Warren Buffett. Value investors, armed with a keen eye for bargain opportunities, endeavor to uncover the hidden gems amidst the market's ups and downs.In this episode, Rusty and Robyn talk with Brian Ferguson, Senior Portfolio Manager at Newton Investment Management Group. Brian has been with BNY Mellon companies for over 26 years, specifically for the U.S. Dynamic Large Cap Value Fund (BNY Mellon Dynamic Value Fund). He joined Newton in September 2021, following the integration of Mellon Investments Corporation's equity and multi-asset capabilities into the Newton Investment Management Group.With a value-based investment philosophy, Brian talks to Rusty and Robyn about value investing. He shares insights into how investors should allocate between value and growth and the future of active management. Brian also discusses other important value sectors, including energy and healthcare.Key Takeaways [03:30] - Brian's career background and role at Newton Investment Management Group. [04:26] - What distinguishes Newton Investment Management Group as a firm? [07:11] - What is it like to work with John Neff? [08:49] - How value investing has evolved over time. [12:28] - Brian's rule of thumb for allocating between growth and value investing. [14:00] - Brian's thoughts on active management. [17:48] - How the energy sector has changed over the years. [23:27] - How the financial sector plays offense and defense across the different sectors. [28:22] - The opportunities in the healthcare industry. [32:01] - Brian's thoughts on how AI impacts the financial industry. [35:05] - Brian's favorite investment idea. [41:15] - How Brian maintains his physical and mental energy to perform at a high level. [42:28] - The people Brian is grateful for professionally. [46:12] - Brian's recommendation for content. Quotes[09:22] - "Being a student of the marketplace and the markets, if you look at a hundred years of history, values outperform, on average, two out of three years. And that speaks to the notion that it does matter what you're paying for something, and it's easier to outperform low expectations than high expectations." ~ Brian Ferguson[13:47] - "The better way to allocate between value and growth investing is to get a great manager and team with a proven process and philosophy, do both styles, blend it together, and then periodically rebalance it." ~ Brian Ferguson[16:41] - "The dispersions of results and outlooks on the things that drive intrinsic value, namely cash flow and earnings, have never been wider. And in my 30-year career as an equity investor, I've never seen it as wide as it is. And that is music to the ear of active managers." ~ Brian FergusonLinks  Brian Ferguson on LinkedIn Newton Investment Management Group Doin' This by Luke Combs Wellington Management Vanguard Keith Howell J.P. Morgan Berkshire Hathaway The Lion Tracker's Guide to Life The Money Masters The New Money Masters Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2519-OPS-9/11/2023
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Sep 5, 2023 • 42min

Chris Shuba of Helios - The Rise of Insourced Chief Investment Officer (ICIO)

The rise of insourced chief investment officers (ICIOs) poses a direct challenge to old-guard legacy providers. Equipped with contemporary insights, data-driven decision-making, and quantitative investment management solutions, ICIOs are transforming investment strategies and setting new heights in the area of financial growth and security.In this episode, Rusty and Robyn talk with Chris Shuba, Founder and CEO of Helios Quantitative Research. After spending time at Ameriprise Financial and as a senior quant analyst at Columbia Threadneedle, Chris focused on developing mathematical models that could help financial advisors mitigate the market's volatility. These models were met with interest by a broad range of clients, and within the year, financial advisors nationwide were accessing his algorithms. Believing that the majority of existing services available to financial advisors lack innovation, are too expensive, and enable commoditization in the wealth management industry, Chris talks to Rusty and Robyn about how he created his own service category, the insourced chief investment officer, and how this service can help financial advisors grow their firm. Key Takeaways [02:55] - A brief history of Chris' career. [04:46] - What led to the creation of Helios? [07:39] - What sets Helios apart from other asset management firms? [09:26] - The difference between an ICIO and an OCIO. [12:18] - How having an ICIO can help advisors grow their firm. [14:54] - Why advisors are attracted to model portfolios. [18:13] - Customized vs. personalized model portfolios. [21:42] - How Helios boosts customization. [25:08] - How Helios handles large amounts of data. [26:51] - Chris' outlook on interest rates. [29:13] - Chris' thoughts on the impact of AI in the financial industry. [32:11] - Chris's favorite investment idea. [33:22] - How Chris maintains his energy to perform at a high level. [34:19] - The people Chris is grateful for professionally. [36:13] - Chris' recommendations for content. [38:05] - Tips for fantasy football drafts. Quotes[16:16] - "Models will always have a flaw. If they're designed well, a model will always have an Achilles heel because it's going to have its sweet spot. But to have that, you have to have that part where it's designed to fail. And the beautiful part about a model is essentially what you're doing is picking what type of failure you're okay with." ~ Chris Shuba[22:00] - "A well-built, mathematically diverse portfolio can do very well in some of the most extreme environments." ~ Chris Shuba[26:03] - "There is a very definitive line between academia and the real world. And one of the big differences about Helios is that we do everything we can to live in the real world. That is where the rubber meets the road conversation between the advisor and their client and what they see on TV." ~ Chris ShubaLinks  Chris Shuba on LinkedIn Chris Shuba on Twitter Helios Quantitative Research Seven Nation Army Ameriprise Financial Columbia Threadneedle Investments Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2439-OPS-9/1/2023
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Aug 29, 2023 • 60min

Daniel Villalon of AQR - Replay: Investing in the Face of Market Risks

In this discussion, Daniel Villalon, Principal and Global Co-Head of the Portfolio Solutions Group at AQR Capital Management, shares his unique journey from a vineyard to finance. He emphasizes the importance of diversification amid inflation and recession risks, warning against the vulnerabilities of traditional portfolios. Daniel also explores the implications of rising interest rates, the value of commodities, and the role of investor expectations. His insights highlight how to build resilient portfolios and navigate current market uncertainties effectively.
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Aug 22, 2023 • 27min

Adam Hetts of Janus Henderson - Portfolio Construction Strategy and Market Outlooks

Portfolio construction is a crucial aspect of investment management, directly influencing the trajectory of one's financial endeavors. As the global economy is constantly in flux, the challenge for financial advisors lies in constructing portfolios that cope with the changing dynamics of the economic landscape while achieving clients' long-term goals.In this episode, Rusty and Robyn talk with Adam Hetts, Portfolio Manager and Global Head of Multi-Asset at Janus Henderson Investors. Before joining the firm in 2017, Adam held various roles at Goldman Sachs, including Vice President and Senior Portfolio Strategist, where he led efforts in the U.S. and the Asia Pacific regions. At Janus Henderson, Adam and his team of strategists serve as a resource to their clients, assisting them in deconstructing, analyzing, and reconstructing their portfolios to identify risks and achieve results aligned with their investors' long-term objectives.Leading a team that constructs multi-asset solutions for clients' complex investment objectives, Adam talks to Rusty and Robyn about portfolio construction strategy and market outlooks. He shares insights on the current market environment, investor sentiment, and the questions financial advisors are receiving from clients. Adam also provides an in-depth analysis of the 60/40 balanced investment portfolio, discussing the equity side, fixed income concerns, and the importance of diversification.Key Takeaways [02:57] - Adam's professional background and role at Janus Henderson. [05:24] - Key takeaways from portfolio construction and strategy team discussions. [07:22] - Janus Henderson's insights on the equity side of the market. [10:16] - Adam's outlook and recommendations on non-U.S. stocks. [12:49] - The most common concerns about fixed income. [15:53] - The philosophy Adam and his team apply when building model portfolios. [19:05] - Adam's thoughts on the impact of artificial intelligence in the financial industry. [20:15] - How Adam maintains his physical and mental energy to perform at a high level. [21:46] - Adam's recommendations for content. Quotes[05:58] - "What we've seen happening now is the environment and the sentiments have been improving. It's not so much the Fed pivot as the big obsession for our clients. It's the portfolio pivot from defense to offense and just how soon and how aggressive to be with that pivot." ~ Adam Hetts[06:49] - "The most common conversation for us on our equity consultations is digging into the nuance and balance between the historically overvalued large cap and the undervalued small and mid-cap pieces." ~ Adam Hetts[16:48] - "We know clients want low fees, so we're open architecture to bring in a bigger opportunity set, including blending in passive ETFs. We know clients want to stay in their comfort zone, so we're globally diversified in our models. The goal is to help clients stay invested in the long run." ~ Adam HettsLinks  Adam Hetts on LinkedIn Janus Henderson Investors Janus Henderson Portfolio Construction and Strategy Team Janus Henderson Global Multi-Asset Model Portfolios Janus Henderson Market GPS Investment Outlook Intro Article by Adam in Market GP Janus Henderson Balanced Portfolio Recipe Webinar Shake It Off by Taylor Swift Goldman Sachs Continental Drift by Russell Banks The Wager by David Grann The Psychology of Money by Morgan Housel Just Keep Buying Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2307-OPS-8/18/2023
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Aug 15, 2023 • 49min

Charles Goldman of Orion - The Future of Holistic Wealth Management

As the advice model continues to evolve, harnessing the power of technology is not just a competitive edge but a necessity. However, amidst this technological revolution, financial advisory firms have to maintain sight of innovations' true purpose. The most successful firms skillfully strike a balance between cutting-edge innovation and the human touch, ensuring that technology enhances, rather than replaces, the art of conversation.In this episode, Rusty and Robyn talk with Charles Goldman, Executive Chairman of the Board at Orion. Charles is also a member of the Board of Directors of Genstar portfolio companies ACA Group, AmeriLife, Cerity Partners, Mercer Advisors, and Orion. He is chairman of FinTech Evolution Acquisition and an American Mountain Guides Association board member.Charles talks with Rusty and Robyn about the importance of technology in the financial advisory space, how the advice model is changing, and how to build great relationships with clients.Key Takeaways [03:02] - Charles’ career highlights and his most rewarding experience. [05:58] - Charles' early observations of Orion as Executive Chairman. [08:41] - The challenges for financial advisors in the coming years. [12:12] - How technology impacts the advisory model. [15:51] - The gaps in the advisory space that need to be filled. [17:32] - The most important factors when building and maintaining client relationships. [21:45] - The benefits of private equity in the financial industry. [24:50] - The best investment styles for investors. [28:31] - What the future of a full-service advisory firm looks like. [32:25] - Charles' advice to aspiring leaders in the financial services industry. [35:51] - Charles' favorite investing idea. [38:18] - How Charles maintains his physical and mental energy to perform at a high level. [40:51] - The people Charles is thankful for professionally. [43:22] - Charles’ recommendations for content. Quotes[04:37] - "When you're trying to get a leadership point across and build culture, it starts with the firm's mission. It needs to be something you can grab hold of, something you can understand." ~ Charles Goldman[05:45] - "The thing that grabs employees and excites clients is when you live by a mission where you put the client first." ~ Charles Goldman[20:47] - "When you ask questions about building trust and creating conversation, it really is the quality of the conversation and the quality of listening. It's asking the question that stems from your expertise and knowledge of the client and their situation. Those are the best and most trusting relationships." ~ Charles GoldmanLinks  Charles Goldman on LinkedIn Charles Goldman on Twitter Back in Black by AC/DC Cerity Partners AssetMark Charles Schwab Fidelity Investments Mercer AmeriLife Marketing Group Boston Consulting Group Genstar Capital Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2233-OPS-8/14/2023
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Aug 8, 2023 • 26min

Chris Ryan of BlackRock - Exploring Fixed Income SMAs

Renowned for its expertise and commitment to client satisfaction, BlackRock has made significant strides in revolutionizing the financial industry through its Separately Managed Accounts (SMAs) offering. BlackRock places an emphasis on meeting the needs of its end clients, regardless of whether they are institutional giants or retail investors.In this episode, Rusty and Robyn talk with Chris Ryan, BlackRock's Senior Fixed Income Portfolio Manager. In his role, Chris primarily covers the southeast part of the U.S., delivering model-based and custom solutions in both the taxable and tax-exempt space for high-net-worth individuals, institutions, foundations, pensions, charitable organizations, and religious organizations, among others. He works closely with their New York-based corporate team to help filter out the most appropriate credits for their SMA clients while providing consistent updates to help drive decisions to buy, sell and hold positions. With nearly 13 years of experience at BlackRock and previous experience at Merrill Lynch, Chris talks with Rusty and Robyn about fixed income separately managed accounts (SMAs) and how they differ from bonds and ETFs. He also discusses the benefits of fixed income separately managed accounts, the current challenges of the bond market, and the opportunities of municipal bonds.Key Takeaways [02:32] - Chris's background and career in the financial industry. [03:37] - What a fixed income separately managed account (SMA) is and its benefits. [05:36] - What it's like to work as a fixed income SMA portfolio manager. [08:17] - What sets BlackRock apart and its secret sauce for success. [12:02] - BlackRock's views on the bond markets. [15:34] - What BlackRock's state-specific personalization in municipal bonds is all about.  [17:33] - BlackRock's offerings on Orion, including strategies, minimums, and fees. [19:39] - How Chris maintains his physical and mental energy to perform well. [20:16] - The mentors and colleagues Chris is grateful for. [21:06] - Chris' recommendations for content. Quotes[05:08] - "Separately Managed Accounts (SMAs) give the client the ability to personalize their holdings not only to their tax situation but also to their values preferences." ~ Chris Ryan[09:03] - "One factor that has set BlackRock apart is that it focuses on end clients' needs first and foremost, whether that be institutional or retail clients. BlackRock provides the client a better overall understanding of the risks within their investible universe." ~ Chris Ryan[11:03] - "Interactions that are built on trust and solid client service lead to a longer-lasting relationship." ~ Chris RyanLinks  Chris Ryan on LinkedIn BlackRock Back in Black by AC/DC Merrill Lynch Aladdin by BlackRock Ryan Nielsen The Bid Fixed Income in 15 Macro Musings with David Beckworth Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion 2146-OPS-8/4/2023
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Aug 1, 2023 • 37min

Jim Cullen of Schafer Cullen Capital Management - Value Investing: A Time-Tested Strategy for Long-Term Success

Time and again, investors are reminded of the turbulent nature of financial markets. Attempting to predict short-term market movements can lead to a myriad of pitfalls and missed opportunities. Wise investors recognize that true wealth creation lies in the ability to weather market downturns and emerge stronger on the other side. In this episode, Rusty Vanneman and Robyn Murray talk with Jim Cullen, Chairman and CEO at Schafer Cullen Capital Management. Jim founded the firm in 1983 and is responsible for overseeing Schafer Cullen Capital Management and has served as the CEO and Co-Portfolio Manager on all of the firm's strategies. Jim has also been responsible for overseeing the affiliated firm, Cullen Capital Management LLC, since its formation in 2000. His experience in the investment business spans over 60 years.A leading value manager for decades, Jim talks about how the markets have changed over the last 60 years. He also discusses long-term value investing and how it makes sense for investors, the importance of dividends and dividend growth, and why market timing is the root of all evil for most investors.Key Takeaways [03:06] - What the market looked like 60 years ago. [06:15] - How the 1970 bear market impacted Jim's investment philosophy. [11:20] - The inspiration behind Jim's book, “The Case for Long-Term Value Investing.” [15:06] - A look back at Schafer Cullen Capital Management's origins. [16:23] - Why Schafer Cullen Capital Management includes dividend growth in its value investing. [17:17] - How Jim tackles market timing with investors. [19:02] - Jim's approach to stock selection. [20:51] - What happens when the market is concentrated? [22:14] - What Jim has to say about financials. [23:59] - What Jim has to say to young people looking to invest in today's market. [25:23] - Jim's thoughts on how AI might affect the investment industry. [27:24] - Jim's favorite investment idea. [29:25] - The people Jim is thankful for professionally. [31:24] - Content recommendations from Jim. Quotes[10:00] - "Every five-year period has some tough periods, recessions, bear markets, and all the negative stuff. But the five-year time horizon bailed you out on all of them." ~ Jim Cullen[17:40] - "Market timing is the root of all evil for most investors. It's the killer of long-term performance." ~ Jim Cullen[18:04] - "Don't try to time the market because you make all your money when you come out of that recession. That's the biggest part of all the gains in the market over time." ~ Jim CullenLinks  Jim Cullen on LinkedIn Cullen Funds Good Vibrations by The Beach Boys Merrill Lynch Mid-Year Note the Danger Zone A Time for Value The Case for Long-Term Value Investing J.P. Morgan Jamie Dimon Jason Zweig Goodbye Mickey Mouse Connect with Us Meet Rusty Vanneman, Orion’s Chief Investment Officer Check Out All of Orion’s Podcasts Power Your Growth with Orion DisclosureAdvertisement supplied by Schaeffer Cullen Capital Management. Schaeffer Cullen Capital Management and OPS are not affiliated companies and the advertisement is not a recommendation or endorsement by Orion Portfolio Solutions, LLC for any of the services referenced or provided.2044-OPS-7/28/2023
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Jul 25, 2023 • 38min

Bruce Bond of Innovator ETFs - Defined Outcome ETFs

The marketplace is no stranger to speculation and unpredictability, with investors often left to navigate the highs and lows of the financial rollercoaster. As more investors seek to balance risk and reward, defined outcome ETFs present an enticing solution that marries the quest for growth with the imperative for protection. In this episode, Rusty and Robyn talk with Bruce Bond, Co-Founder and CEO of Innovator ETFs. He also co-founded PowerShares Capital Management in 2003. In addition to being recognized for best-in-class products, Bruce has been named the ETF industry's most influential person on multiple occasions and has been quoted in financial publications around the world.Bruce talks to Rusty and Robyn about the growth and changes in the ETF industry, as well as the key drivers of growth and trends to watch. He also shares how Innovator ETFs differentiates itself from other investment management firms and what advice he gives to investors when selecting and evaluating ETFs for their portfolio.Key Takeaways [04:01] - How Bruce got started in the EFT industry. [05:24] - How the ETF industry has evolved over time. [07:11] - Innovator ETFs’ mission and approach to innovation [10:48] - How advisors use the Defined Outcome ETFs. [15:01] - A look at Innovator ETFs’ Premium Income Barrier ETFs. [18:23] - The anticipated launch of Defined Protected ETFs. [21:02] - Growth and obstacles in the ETF industry. [23:09] - How Innovator ETFs adapted to future ETF trends. [24:24] - What investors should consider when selecting ETFs for their portfolios. [26:02] - Bruce's thoughts on the impact of AI on the markets and industry. [28:22] - Bruce's favorite investment idea. [29:30] - How Bruce maintains his physical and mental energy to perform at his peak. [30:51] - The people Bruce is thankful for professionally. Quotes[11:39] - "A lot of guessing goes on in the marketplace, but no one has a good handle on it. So having a product that provides a buffer against those losses on the equity side and simultaneously gives you access to a significant portion of the upside has huge value." ~ Bruce Bond[20:12] - "The beauty of protected ETFs is they're so efficient. They will give you the maximum you can get from the options market on the upside over two years. It removes all the middlemen, all the banks, all the annuities, all the funds, and all these people that get their hands in the pot." ~ Bruce Bond[23:38] - "The defined outcome category is gaining a lot of traction. This controlled exposure to the marketplace is where we will see a lot of growth in the future." ~ Bruce BondLinks  Bruce Bond Innovator ETFs One Thing At A Time by Morgan Wallen The Blessing by Elevation Worship First Trust Nuveen Connect with our hosts Rusty Vanneman Robyn Murray Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts 1856-OPS-7/11/2023

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