My Amazon Guy

Send us a textAre you ready to skyrocket your advertising success on Amazon? Join us in this eye-opening video as we dive deep into the battle of high search volume keywords versus laser-focused, specific keywords in Amazon PPC campaigns. 🚀Claudio, a curious seller, poses a controversial question: Should you invest heavily in high search volume keywords to rank on page one, even if it means a lower conversion rate? Or should you shift focus to specific keywords with lower search volume and costs? 🤔As seasoned Amazon PPC experts, we've cracked the code and are here to reveal the secrets to maximizing your advertising effectiveness. Discover the pros and cons of each approach and gain insights on how to make data-driven decisions to supercharge your sales and profits. 💰💼We'll guide you through testing methodology to assess the impact of your ad spend, organic ranking, and revenue. Learn when it's worth the investment to dominate page one, or when a targeted approach can deliver exceptional results with lower costs. 💡Join us as we share our personal success stories, uncovering the untapped potential of specific keywords and their role in driving substantial profits. Get ready to revolutionize your Amazon PPC game and conquer the competition like never before! 💪🎯00:00 Amazon PPC Keyword Performance with High vs Low Search Volume Keywords00:19 Evaluating the effectiveness of targeting high search volume keywords00:34 Controversy surrounding the advertising strategy01:03 The importance of testing and analyzing results01:48 Tracking sales and profits as key metrics02:00 The significance of organic ranking02:27 Gradually reducing ad spend and monitoring the impact03:05 Prioritizing profit over maintaining a high organic rank03:35 Exploring specific keywords with lower search volume and costs04:05 Personal success with specific keywords as a viable option🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textWhen running an Amazon advertising campaign, one of the key decisions you'll need to make is whether to use a single keyword campaign or a multiple keyword campaign. The answer to this question depends on a number of factors, including the number of keywords you're targeting, the competitiveness of those keywords, and your overall advertising goals.Steven Noch, an Amazon advertising expert, advocates for using multiple keyword campaigns in most cases. The reason for this is that it allows for optimizing placement settings at the campaign level. By grouping similar keywords together in a single campaign, you can control where your ads show up and how much you're willing to spend on each placement. This can be especially useful for more long-tail keywords that might not have enough volume to warrant their own campaign.Steven notes that there are situations where a single keyword campaign can be beneficial. Specifically, he recommends using them for high volume, competitive keywords where specific placement settings are necessary. For example, if you want to dominate the top of search results for a particular keyword, a single keyword campaign with a low bid for that keyword can allow you to do so without overspending on other keywords.Steven gives an example of creating a "top of search only" campaign for a specific keyword with a low bid, which allows for dominating that placement without overspending on other keywords. This is a bit of a "crazy" method, according to Steven, but it can be useful for certain situations.It's worth noting that Steven's overall approach is to use multiple keyword campaigns in the vast majority of cases. This allows for greater control over ad placement and spending, and it can be more efficient for targeting a larger number of keywords. However, for those high volume, competitive keywords that require specific placement settings, a single keyword campaign can be useful.The decision to use a single keyword campaign or a multiple keyword campaign depends on a number of factors. Steven recommends using multiple keyword campaigns in most cases, but advocates for using single keyword campaigns for high volume, competitive keywords where specific placement settings are necessary. Ultimately, the best approach will depend on your advertising goals, your budget, and the specific keywords you're targeting.00:00 When to Use Single vs. Multiple Keyword for Amazon PPC Campaigns00:17 Steven advocates for multiple keyword campaigns00:50 Single keyword campaigns are useful for high volume, 01:05 Steven gives an example of creating a "top of search only" campaign with a low bid for a specific keyword03:05 98% of Steven's campaigns are multiple keyword campaigns.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.cSupport the show

Send us a text0:00 Google Doc Hack that Changes Notetaking0:12 A Game-Changing Hack with Long-Term Client Relationships0:36 Streamlining Weekly Meetings Using Google Docs1:17 Benefits: Centralized Note Storage for Enhanced Collaboration1:36 Benefits: Effortless Access to Up-to-Date Information2:04 Benefits: Efficient History Tracking2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer2:52 Benefits: Harnessing Cross-Linking Functionality in Google Docs3:12 Unveiling Cutting-Edge Features in G Suite for Automated Transcripts and Advanced AI Integration3:40 Effortless Meeting Note Retrieval4:14 Exploring Essential Business Books and Their Impact on My Journey🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a text0:00 Google Doc Hack that Changes Notetaking0:12 A Game-Changing Hack with Long-Term Client Relationships0:36 Streamlining Weekly Meetings Using Google Docs1:17 Benefits: Centralized Note Storage for Enhanced Collaboration1:36 Benefits: Effortless Access to Up-to-Date Information2:04 Benefits: Efficient History Tracking2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer2:52 Benefits: Harnessing Cross-Linking Functionality in Google Docs3:12 Unveiling Cutting-Edge Features in G Suite for Automated Transcripts and Advanced AI Integration3:40 Effortless Meeting Note Retrieval4:14 Exploring Essential Business Books and Their Impact on My Journey🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textHave you considered using brand analytics to optimize your approach? In a recent discussion, PPC expert, Steven Noch revealed how brand analytics can provide valuable insights for PPC success.One of the most important aspects of brand analytics is search query performance data. By analyzing this data, you can identify your highest opportunity keywords, see search query volumes, and understand your purchase rate. This information can help you identify issues with your campaigns, such as decreasing conversion rates or changes in consumer behavior.One of the best things about brand analytics is that it provides first-party data. This means that you don't have to rely on third-party estimates, which can be inaccurate. With brand analytics, you can get accurate and reliable insights that will help you make better decisions about your campaigns.Another useful aspect of brand analytics is brand share information. This is especially helpful for client-facing roles, where you need to communicate success to clients. By analyzing brand share, you can show clients that you are taking more of the market share away from competitors, even if total sales are down.While search query performance data and brand share information are the most commonly used tools within brand analytics, there are other useful features as well. For example, market basket analysis can help you identify new product targeting options, while dashboard data can give you a clear overview of your performance metrics.Mastering brand analytics is crucial for PPC success. By leveraging the power of search query performance data, purchase rate information, and brand share insights, you can optimize your campaigns and gain a competitive advantage. So, if you're struggling with your PPC strategy, consider using brand analytics to take your campaigns to the next level. With the right insights and strategies, you can achieve great results and see a significant return on your investment.00:00 Using Brand Analytics for Amazon PPC Tricks and Strategies01:00 Search query performance is powerful and provides valuable insights.01:45 Purchase rate data helps identify platform-wide issues or product-specific issues.02:35 Brand share information is useful for client-facing roles.03:04 Search query performance dashboard is the most used tool within brand analytics.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtSupport the show

Send us a textIn this short yet informative discussion, we explore the effective strategies to increase campaign performance and gain a better understanding of CPC and PPC on Amazon. Learn how to optimize bids, identify common mistakes, and improve ad quality. Whether you're a beginner or experienced advertiser, this discussion will provide valuable insights to enhance your Amazon advertising success.00:00 Increasing Campaign Performance with CPC & PPC Strategies on Amazon00:10 Increasing bids to boost campaign performance.00:13 Common issue: Bid being too low.00:19 Potential causes: Relevance and eligibility issues.00:30 Testing strategy: Significantly increase bids and observe results.00:51 Checking for common mistakes or issues.01:00 Bid being too low as the common problem.02:02 Checking additional factors: Start date, inventory, and budget.02:27 Strategy for high CPC: Adjusting keywords and image.02:59 Utilizing search term reports in new manual campaigns.03:01 Using fixed bids to avoid bid management software interference.03:10 Initial focus on optimizing keywords before top of search modifiers.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textFrom this discussion, you can learn several key points. Firstly, it highlights the concern of high costs and low sales in PPC advertising, emphasizing the need to address these issues for better profitability. The conversation identifies two primary factors contributing to these challenges: low conversion rates and high cost per clicks within the industry. By understanding these factors, one can pinpoint the root causes of high costs and low sales.The discussion also sheds light on the relationship between conversion rate and cost performance. It introduces a formula for calculating ACoS (Advertising Cost of Sales), showcasing how the conversion rate influences the overall cost of advertising. This understanding enables advertisers to assess the impact of their conversion rates on cost performance.To address the high costs, the conversation suggests bid optimizations and lowering bids as potential solutions. These strategies aim to manage the cost per click and improve profitability. However, it acknowledges the challenge of reduced visibility when significantly lowering bids.Managing budget constraints is another aspect discussed, highlighting the importance of focusing on well-performing keywords to maximize the available budget. By prioritizing these keywords and increasing rank on them, advertisers can make the most of their resources.Lastly, the discussion emphasizes the significance of investigating the conversion rate as a potential issue. It encourages advertisers to analyze whether the problem lies in a low conversion rate or the competitiveness of the industry. By understanding and improving the conversion rate, advertisers can significantly impact their overall advertising performance.In summary, this discussion provides valuable insights into the factors influencing PPC costs and sales, strategies to manage costs, and the importance of optimizing the conversion rate for better advertising outcomes.00:00 Resolving Factors Affecting High PPC Costs and Low Sales00:21 Factors: low conversion rates or high cost per clicks.00:35 Conversion rate and cost performance equation.00:48 ACoS calculation formula.01:04 Identifying the problem: low conversion rate or competitive industry.01:21 Difficulty finding new keywords after excluding underperforming ones.01:38 Solution: bid optimizations and lowering bids.02:00 Challenges of low visibility when reducing bids.02:10 Managing budget by focusing on high-performing keywords.02:25 Importance of increasing rank on successful keywords.02:38 Likely issue: low conversion rate, further investigation recommended.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iSupport the show

Send us a text0:00 Google Doc Hack that Changes Notetaking0:12 A Game-Changing Hack with Long-Term Client Relationships0:36 Streamlining Weekly Meetings Using Google Docs1:17 Benefits: Centralized Note Storage for Enhanced Collaboration1:36 Benefits: Effortless Access to Up-to-Date Information2:04 Benefits: Efficient History Tracking2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer2:52 Benefits: Harnessing Cross-Linking Functionality in Google Docs3:12 Unveiling Cutting-Edge Features in G Suite for Automated Transcripts and Advanced AI Integration3:40 Effortless Meeting Note Retrieval4:14 Exploring Essential Business Books and Their Impact on My Journey🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textJoin us for an insightful discussion on optimizing SEO phases for improved product indexing and rankings. In this video, we delve into the intricacies of two key phases: Phase One, focused on indexing, and Phase Two, centered around refining keywords for enhanced search results.At the start, we address the importance of refining the title to maximize search engine optimization (SEO) effectiveness. During Phase One, our primary objective is indexing, which involves appearing in the top 300 search results for specific keywords. We emphasize that ranking is not a concern at this stage. Therefore, it is acceptable to have the same keywords repeated in both the title and the backend search terms.Phase Two, traditionally aided by Amazon's brand Analytics tool, has undergone recent changes. The tool's removal prompted us to adopt a new approach utilizing Scribbles. While this alternative method is not as fast, it still enables effective keyword optimization. By inputting search term phrases into Scribbles, we can cross-reference them with the description, bullet points, and title to identify areas for improvement.During Phase Two, incremental indexing becomes crucial. Keywords already present in the title, bullets, and description no longer need to be included in the search term field. Instead, we focus on replacing them with new keywords from our ranking list that are not yet featured in the title. This strategic approach allows us to broaden our product's visibility and target a wider audience.We emphasize the importance of crafting a compelling and accurate title. Exact matches for essential keywords are crucial to enhance product discoverability. By analyzing the existing title, we identify areas where exact matches can be achieved or improved, ensuring that our product stands out in relevant searches.Throughout the discussion, we provide practical insights and tips on optimizing each phase. Our experience, backed by extensive testing, has repeatedly shown that including keywords in the search term field, title, and backend simultaneously during Phase One accelerates indexing. This phase typically spans two to four weeks before transitioning to Phase Two.By the end of the video, viewers gain a comprehensive understanding of the two SEO phases and how to leverage them to improve their product's visibility and rankings. Armed with these valuable insights, they can implement effective strategies to optimize their product listings and achieve better SEO results in a competitive marketplace.Tune in to this discussion and unlock the secrets to successful SEO optimization in the ever-evolving world of e-commerce.00:00 SEO Phases for Enhanced Product Indexing and Rankings00:08 SEO Phase One: Indexing as the main goal00:20 Repeating keywords in title and search terms during Phase One00:39 Changes in SEO Phase Two due to Amazon's brand Analytics tool removal01:15 Transition to using Scribbles for Phase Two01:30 Incremental indexing and avoiding duplicate keywords in Phase Two01:56 Purpose of including keywords in the search term field during Phase One02:00 Duration of Phase One (2-4 weeks) and transitioning to Phase Two02:27 Cutting out duplicate keywords from title during Phase Two03:01 Importance of getting the title correct and achieving exact matches04:03 Making title changes in the backend (editing the detail section)🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solvSupport the show

Send us a textFrom this Amazon PPC discussion, there are several key takeaways on how to improve conversion rates on Amazon:Firstly, it's important to understand that conversion rates can vary depending on the specific category and other factors. Comparing your brand metrics to the category averages can provide valuable insights into your performance and help you set realistic expectations.Secondly, if you have a high click-through rate but low conversions, it's crucial to focus on improving your organic rank and overall velocity. This can be achieved by investing in the keywords that have shown strong conversion rates and optimizing your listings accordingly.Conducting thorough keyword research and identifying more specific, long-tail terms can potentially lead to higher profitability and conversion rates.The discussion also highlights the significance of traffic. While conversion rates are important, having a good click-through rate is advantageous. It's worth noting that even a 2% conversion rate on platforms like Shopify is considered excellent.They have emphasize the importance of continuous improvement and the need to consider category dependence and other influencing factors when assessing conversion rates. By implementing these strategies and keeping these insights in mind, you can work towards optimizing your conversion rates on Amazon.00:00 How to Improve Conversion Rates on Amazon?00:11 High click-through rate and low conversions00:21 Conversion rates in advertising01:02 Advice on checking brand metrics and comparing with category averages01:24 Suggestions for improving organic rank and overall velocity01:36 General tips on optimizing listings and using keyword research01:50 Emphasis on traffic over conversion rate02:00 Comparison of conversion rates on Amazon and Shopify02:17 Acknowledgment of category dependence and other factors🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show