My Amazon Guy How to Improve Conversion Rates on Amazon?
From this Amazon PPC discussion, there are several key takeaways on how to improve conversion rates on Amazon:
Firstly, it's important to understand that conversion rates can vary depending on the specific category and other factors. Comparing your brand metrics to the category averages can provide valuable insights into your performance and help you set realistic expectations.
Secondly, if you have a high click-through rate but low conversions, it's crucial to focus on improving your organic rank and overall velocity. This can be achieved by investing in the keywords that have shown strong conversion rates and optimizing your listings accordingly.
Conducting thorough keyword research and identifying more specific, long-tail terms can potentially lead to higher profitability and conversion rates.
The discussion also highlights the significance of traffic. While conversion rates are important, having a good click-through rate is advantageous. It's worth noting that even a 2% conversion rate on platforms like Shopify is considered excellent.
They have emphasize the importance of continuous improvement and the need to consider category dependence and other influencing factors when assessing conversion rates. By implementing these strategies and keeping these insights in mind, you can work towards optimizing your conversion rates on Amazon.
00:00 How to Improve Conversion Rates on Amazon?
00:11 High click-through rate and low conversions
00:21 Conversion rates in advertising
01:02 Advice on checking brand metrics and comparing with category averages
01:24 Suggestions for improving organic rank and overall velocity
01:36 General tips on optimizing listings and using keyword research
01:50 Emphasis on traffic over conversion rate
02:00 Comparison of conversion rates on Amazon and Shopify
02:17 Acknowledgment of category dependence and other factors
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R