Increasing Campaign Performance with CPC & PPC Strategies on Amazon

Jun 14, 2023

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In this short yet informative discussion, we explore the effective strategies to increase campaign performance and gain a better understanding of CPC and PPC on Amazon. Learn how to optimize bids, identify common mistakes, and improve ad quality. Whether you're a beginner or experienced advertiser, this discussion will provide valuable insights to enhance your Amazon advertising success.

00:00 Increasing Campaign Performance with CPC & PPC Strategies on Amazon
00:10 Increasing bids to boost campaign performance.
00:13 Common issue: Bid being too low.
00:19 Potential causes: Relevance and eligibility issues.
00:30 Testing strategy: Significantly increase bids and observe results.
00:51 Checking for common mistakes or issues.
01:00 Bid being too low as the common problem.
02:02 Checking additional factors: Start date, inventory, and budget.
02:27 Strategy for high CPC: Adjusting keywords and image.
02:59 Utilizing search term reports in new manual campaigns.
03:01 Using fixed bids to avoid bid management software interference.
03:10 Initial focus on optimizing keywords before top of search modifiers.

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