My Amazon Guy

Steven Pope
undefined
Jan 7, 2024 • 8min

3 Proven Ways to Increase Sales for Struggling ASINs

Send us a textLearn tactics to drive more conversions for underperforming ASINs. Use brand story links, A+ content, multi-unit discounts and more to boost sales.→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:25 - Tactic #1: Leverage Brand Story Module01:42 - Tactic #2: Spotlight ASINs in A+ Content02:58 - Tactic #3: Create Multi-Unit Discounts07:45 - OutroSupport the show
undefined
Jan 6, 2024 • 4min

Double Your Amazon Sales Overnight with these 2 Simple Conversion Hacks

Send us a textStruggling with Amazon conversion rates? Learn how to DOUBLE your sales overnight with these two simple tricks. Add keywords to product images for nearly 100% more clicks. Use Amazon's FREE demographic analytics to target your PRIME audience. Brand Manager, Bernardo, reveals his top-secret listing hacks that skyrocketed sales 300%.→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Support the show
undefined
Jan 5, 2024 • 1h 40min

My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons

Send us a textKickstart the New Year with a Bang on Amazon! Join our first Friday Live Q&A of the year with Faith Denniston and Thomas Fitzgibbons – it's the ultimate Amazon power-up you've been waiting for.Welcome to 2024's First Friday AMA: It's not just a Q&A, it's a treasure trove of Amazon strategies and insights.Navigate the Amazon maze:→ Get live, expert advice straight from the pros.→ Find real-time solutions to kick off your year successfully on Amazon.Your first power move for 2024:→ Learn cutting-edge tactics.→ Connect with fellow Amazon warriors.→ Turbocharge your e-commerce strategy for the year ahead.This Friday, it's more than leveling up:→ It's about setting the pace for the year.→ Be a game-changer in the Amazon marketplace.Join us and be part of the Amazon revolution. Don't just witness the change; be the change.#NewYearNewGoals #AmazonFridayAMA #2024AmazonSuccess #MyAmazonGuyLiveTimestamps:00:00 - Intro: My Amazon Guy Podcast Announcement10:00 - Introduction and New Year Greetings10:26 - Discussion on Personal New Year's Resolutions11:02 - Casual Conversation on Lifestyle Changes13:04 - Chatting About Fast Food Preferences14:03 - Transition to Amazon Q&A Session14:25 - Addressing Member Questions: Amazon Advertising Payments17:08 - Discussion on Amazon Affiliate Program and Creator Connection20:11 - Query on Combining Products Under One Parentage in Health and Household Category23:06 - Ideal Image File Size Ratio for Mobile Visibility25:16 - Addressing More Member Questions: New Products in New Release Section27:05 - Insights on Posting Videos on Amazon Brand Store30:38 - Amazon Q4 Season and Its Implications30:56 - Analyzing the Search Query Performance Report39:47 - Discussing Golf Cart Wheel Images on Amazon45:00 - Handling Customer Complaints and Returns on Amazon48:42 - Google Ads Strategy: Directing Clicks to Amazon vs. Website55:20 - Access and Future of Amazon Posts for Customers1:00:01 - Optimizing Sponsored Brand and Product Campaigns1:02:18 - Handling Listing Takeovers and Counterfeit Issues1:09:57 - Addressing Brand Registry Application Rejections1:15:45 - Resolving UPC Code Issues with Amazon1:20:10 - Understanding "Discount by Amazon" Promotions1:22:28 - Effectiveness of Amazon's Transparency Program in Combating Counterfeits1:31:13 - Addressing High ACOS in PPC CampaignsSupport the show
undefined
Jan 4, 2024 • 58min

My Amazon Guy Wednesday ARL with John Aspinall - Jan 3, 2024

Send us a textStart 2024 Right: Improve Your Amazon Listings with John Aspinall's ASIN Review Live!Are your Amazon products not selling as much as you'd like? It's time to change that!Join John Aspinall LIVE as he reviews Amazon products listed by sellers like you and show you how to make them better.Here’s what John will help you with:↳ Making your product easy to find on Amazon↳ Tips for selling more and earning more↳ Improving how you sell on Amazon↳ Planning better strategies for the whole yearGet your ASINs reviewed and make 2024 your best sales year yet!Come watch and see how you can make your Amazon store better. There's a lot of potential – let's unlock it together!Timestamps:00:00 - Opening Music and Countdown09:58 - Introduction to ARL (AC Review Live)10:09 - Host’s New Space and Updates11:06 - Recap of Recent PPC AMA Session11:17 - Live AC Review Begins: Viewer Submissions12:27 - Discussion on Manual vs. Automated PPC Management12:34 - Helium 10 for Email Automation Inquiry13:15 - Strategies for Getting More Reviews13:55 - New Year, New Changes: Glasses and Beverage Choice14:06 - Frequency of Content Update on Amazon14:24 - Example of Seasonal Merchandising for Amazon Products16:02 - Deep Dive into Product Listing: Desk Example20:01 - Using Canva for Seasonal Merchandising21:08 - Questions from Viewers: Amazon Email Policies, Inventory Removal21:22 - Review of a Viewer's Product Listing22:59 - Viewer Questions on Product Listings and Strategy24:05 - Live Demonstration: Improving Product Images on Canva29:06 - Additional Viewer Questions and Listing Reviews33:14 - Discussing Retail Arbitrage as a Business Model36:32 - Live Review of Fitness Equipment Listing38:02 - Viewer Questions on Product Categories and Niche Markets40:42 - Live Review of Kitchen Drawer Organizer41:47 - Evaluating the Market for Water Bottles43:49 - Feedback on Busy Board Monor Product Listing47:47 - Discussion on the Knife Market for Beginners50:27 - Live Review of a Water Bottle Product Listing53:36 - Continued Feedback on Busy Board Monor Listing55:01 - Closing Remarks and Information on My Amazon Guy ServicesSupport the show
undefined
Jan 3, 2024 • 1h 37min

Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024

Send us a textReady to take your Amazon campaigns to the next level?Join Amazon PPC AMA Live Q&A with Matthew Davis and in just 60 minutes you'll learn:↳ How to set ads for different times of the day↳ Tips to do better than others by choosing the right times↳ 5 easy steps to check and improve your adsDon't miss out on this golden opportunity! Join us for a truly insightful session!See you at the crossroads of Amazon's success!#AmazonPPC #AmazonAdsCampaign #amazonsellertips Timestamps:00:00 - 10-minute countdown10:00 - Official Podcast Introduction and Agenda10:58 - First Question: Single Word Campaign Strategy12:02 - Discussing Campaign Targets and Strategies13:23 - Effects of PPC on Organic Sales14:16 - Managing PPC with Few Reviews15:26 - Strategies for New Accounts and Low Budgets17:24 - Addressing Multiple Questions from Abdullah21:18 - Engaging with Regular Audience Members23:30 - Handling Campaign Spend Limits and Solutions25:33 - Strategies for Launching New Products27:06 - Discussing Multiple ASINs in a Single Ad Group30:04 - Targeting Keywords Using Competitors' Listings35:26 - Improving Indexing for More Keywords38:00 - Launch Strategies and PPC Best Practices40:14 - Organic vs Sponsored Performance Analysis40:51 - Strike Zone Strategy for SEO Improvement41:04 - Balancing Organic and Sponsored Rankings41:23 - Cross-referencing Third-Party Data with SQP41:51 - Evaluating Search Volume for Effective Targeting42:08 - Strategies for Increasing Market Share42:21 - Manual Targeting and Campaign Strategies43:00 - Comparing Organic and Sponsored Brand Strategies43:38 - Budget Allocation and Effective Strategy Decisions43:57 - PPC Tips for Effective Launch and Scaling44:22 - Using Auto Campaigns and Bid Strategies45:03 - Optimizing Sponsored Brand Campaigns45:39 - Analyzing and Adjusting Campaign Targeting46:12 - Technical Difficulties: Loss of Sound46:35 - Strategies for Competitive and Commoditized Categories47:55 - Importance of Listing Optimization and PPC Synergy49:20 - Segmenting Campaigns and Structuring for Success50:05 - Launching in Competitive Categories like Pet Supplies51:22 - PPC Strategy for Pet Supplies and Unique Selling Propositions52:14 - Conservative Bidding and Targeting Relevant Behaviors53:01 - Analyzing and Improving ACos in Sponsored Brand Campaigns54:05 - Refining Campaign Targeting for Better Performance55:39 - Strategies for High Spending Campaigns in PPC56:16 - Personalizing PPC Strategy Based on Business Goals57:01 - Dealing with High ACos Campaigns and Optimization Tips57:41 - Managing Campaigns in Ad Console and Archiving Options59:10 - Understanding and Optimizing ACos Components1:00:23 - Launching Upgraded Products and Review Strategies1:01:39 - Decision Making for Listing New Versions of Products1:03:01 - Market Demand, Competition, and PPC Strategy1:04:05 - Leveraging PPC for High Organic Sales Products1:05:00 - SEO and PPC Synergy for Increased Organic Sales1:06:10 - PPC Strategy for Keywords with Organic Ranking1:07:22 - Managing Exact Campaigns and Keyword Performance1:08:14 - Data-Driven Decision Making in Keyword Campaigns1:09:02 - Campaign Indexing and Ranking Strategies1:10:17 - Engaging with User Questions and Concerns1:11:15 - Integrating Upgraded Products into Existing Listings1:12:12 - PPC Strategies for Low Demand, High Competition Markets1:13:25 - Organic vs PPC Sales: Strategies to Increase Visibility1:14:15 - Expanding Keyword TargeSupport the show
undefined
Jan 2, 2024 • 54min

My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - Dec 22, 2023

Send us a textWho says you can't sleigh Amazon this holiday season? Not us! Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to jingle all the way to success!This isn't your run-of-the-mill Q&A. It's a festive Amazon treasure trove!Cut through the Amazon tinsel:→ Get expert advice in real time.→ Find solutions to your Amazon holiday challenges.Your weekly e-commerce gift:→ Learn, connect, and supercharge your holiday sales.Every Friday is a chance to be merry and bright:→ Don't just watch the game; be the holiday game-changer.Join us and let's make this holiday season your best one yet!#FridayLiveQandA #EcommerceExpertise #MyAmazonGuyLiveTimestamps:00:00 - Pre-Show Countdown and Music10:06 - Hosts Discuss Holiday Plans and Podcast Schedule11:12 - Upcoming Podcast Break Announcement12:17 - Viewer Questions Begin: Supplements and UPC Barcodes13:05 - Discussion on FBA Skew and Barcode Setup15:02 - Update on Vine Program for ASINs16:04 - Amazon Warehouse Selling Used Items on PDP17:05 - Josh's Birthday Wishes and Conversion Rate Query18:04 - Tax Reporting and Revenue Calculation for Amazon Sellers21:03 - Viewer Question on PPC Software and Manual Management22:28 - Inventory Management Tools and Recommendations24:10 - Career Opportunities in PPC and Amazon Services25:28 - Handling Individual Product Star Ratings27:02 - Returnless Refunds for FBA Products28:01 - Automation Tools for Amazon Sellers29:23 - Bookkeeping and Reporting for Amazon Business30:01 - Shipping Large Boxes to Amazon FBA31:12 - Selling in the Canadian Marketplace32:08 - Managing Client Access for Amazon Accounts33:56 - PPC Strategy Post-Christmas34:56 - Keyword Strategy for Products with Low Search Volume36:15 - New Targeting Types in Amazon Sponsored Brands38:02 - Discussion on Amazon Returns and Category Restrictions39:11 - PPC Software Recommendations and Manual Management Insights40:53 - Bookkeeping Practices and Reports for Amazon Sellers41:40 - Shipping Large Items to Amazon and Compliance with Size Restrictions43:37 - Expanding Sales to Canada: Steps and Import Considerations50:22 - Viewer Appreciation and Personal Updates50:42 - New Targeting Types in Amazon Sponsored Brands51:44 - Closing Remarks and Holiday WishesSupport the show
undefined
Jan 1, 2024 • 1h 15min

My Amazon Guy Wednesday ARL with John Aspinall - Dec 20, 2023

Send us a textTransform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!Timestamps:00:00 - Countdown10:25 - Discussing the Guest's Introduction15:05 - Analyzing the First Amazon Product Listing27:01 - Analyzing the Second Amazon Product Listing30:14 - Nitro Gloves Listing Review30:55 - Product Features and Benefits32:21 - Amazon PPC Strategies35:12 - Handling International Sellers and Retail Arbitrage43:02 - Review of Glove Listing53:30 - A+ Content and Brand Story Suggestions55:10 - Seller Central Questions56:22 - Product Packaging and Presentation59:04 - Product Age and Material Details1:00:43 - Building a Better Mouse Trap1:02:55 - The Difference Between a Need and a Want1:04:44 - AB Testing and Feedback1:05:38 - Hiring Process and Company Culture1:08:37 - Customer Perception and Image Presentation1:11:41 - Coaching and Training Options1:13:57 - Upcoming Podcast Reminder for FridaySupport the show
undefined
Dec 31, 2023 • 4min

Top Amazon Sales Hacks Revealed!

Send us a textUnlock the secrets to skyrocketing your Amazon sales! Join Ron Parker, a seasoned brand manager, as he unveils his top hacks for boosting sales. From image optimization to leveraging A+ content, get insider tips to excel in the Amazon marketplace. Learn more about our Brand Management Services here https://myamazonguy.com/full-service-management/Timestamps:00:00 - Introduction to Amazon Sales Hacks00:22 - Hack 1: Importance of Product Images on Amazon01:44 - Example Analysis of Effective Amazon Images02:46 - Starting Experiments on Amazon for Image Optimization02:55 - Hack 2: Enhancing Amazon A+ Content03:41 - Bonus Tip: Using 'Add to Cart' Section in A+ Content04:03 - Conclusion and Invitation to Hire the Brand ManagerSupport the show
undefined
Dec 30, 2023 • 3min

Optimize Your Amazon Listing: From Good to Great!

Send us a textOptimize your Amazon listing for better customer engagement and increased sales! We're slicing into a real-life example, analyzing the visuals, branding, and technical details. Learn why it's crucial to align imagery with customer expectations and how to effectively tell your brand story. Plus, get insider tips on outshining competitors and why showcasing your product's versatility with different types of food can enhance your click-through rate (CTR).→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro to Listing Optimization00:08 - Assessing Visuals and Branding00:21 - Technical Details and Customer Understanding00:33 - Importance of Imagery in Product Listings00:50 - Enhancing Brand Story and Logo Placement01:02 - Content vs. Visual Appeal in Listings01:20 - Product Accessories and Their Purpose01:31 - Competitor Analysis and Merchandising Strategies02:02 - Final Recommendations for Improved CTRSupport the show
undefined
Dec 29, 2023 • 4min

Getting Started as a Solo Amazon Agency? Here is How to Onboard New Clients

Send us a textStarting your own solo Amazon agency? Learn the step-by-step process to professionally onboard new clients including permissions, audits, tools, and more!Timestamps:0:00 - Client Onboarding Overview0:53 - Setting Account Permissions1:38 - Initial Audits2:22 - Onboarding Call3:38 - Creating a Drone AccountSupport the show

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app