

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Dec 28, 2023 • 3min
Should You Negative Keywords With High ACOS and Sales?
Send us a textLearn whether you should negative match high-converting keywords if ACOS is also high. Explore smarter alternatives like bid reductions and day parting first.Need help with PPC? Visit https://myamazonguy.com/PPC Timestamps:00:00 - Introduction00:10 - Don't Jump to Negatives Too Fast00:41 - Reduce Bids First Before Negatives01:16 - Explore Placement & Time-Based Opportunities02:29 - Get More Granular With Bid StrategiesSupport the show

Dec 27, 2023 • 5min
How The Rich Spend Their Money on Amazon
Send us a textLearn how to leverage Amazon’s Customer Loyalty Analytics tool to better understand your brand followers. Identify key user segments to create targeted promotions.Need help? Visit https://myamazonguy.comTimestamps:00:00 - Introduction00:20 - Finding the Customer Loyalty Analytics00:50 - Analyzing User Segments02:26 - Viewing Purchase Trends03:38 - Creating Tailored Promotions04:14 - OutroSupport the show

Dec 26, 2023 • 5min
Listing Policy Violations - What to do about Amazon Warnings
Send us a textIn this informative video, Steven Pope, addresses the recent surge in Amazon's automatic product violations. He shares personal experiences with policy compliance issues, especially for listings no longer active, and advises on dealing with Amazon's evolving policies. Steven discusses various violation types, from intellectual property to restricted products, and offers practical solutions for Amazon sellers. Timestamps:00:00 - Introduction: Amazon's Automatic Product Violations00:21 - Challenges with Inactive Listings and Policy Violations00:42 - Strategies for Managing Old Listings01:00 - Dealing with Account Health and Minor Violations01:21 - Examples of Specific Violations and Solutions02:01 - Addressing Major Violations and Filing Appeals02:32 - Overview of Different Policy Compliance Issues03:00 - Handling Customer-Related Complaints and Refunds03:13 - Discussing Food and Safety, Listing Policy Violations03:25 - Dealing with Restricted Products and Review Policy Violations03:47 - Navigating Amazon's Account Health Section04:02 - Utilizing Amazon's Top Navigation Features04:14 - Solutions for Policy Issues and My Amazon Guy Services04:47 - Coaching and Consultation Services at My Amazon GuySupport the show

Dec 25, 2023 • 5min
Amazon's New "Add to Cart" Button is a Game Changer for Product Photos
Send us a textAmazon is rolling out "Add to Cart" buttons directly on search results pages. This means product photos are more important than ever. Learn why you must optimize your main image for high CTR.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro: Amazon's New "Add to Cart" Feature00:58 - Hero Images Are Now Even More Important02:43 - Show Flavors and Ingredients in Main Photo03:56 - Examples of Effective Product Photos04:30 - Optimize Your Main Image for Higher CTR04:56 - Book a Call to Improve ListingsSupport the show

Dec 24, 2023 • 59min
Amazon PPC AMA Live Q&A with Matthew Davis
Send us a textReady to take your Amazon campaigns to the next level?Mark your calendars for an exclusive AMA session with Matthew Davis, where you'll uncover the ultimate secrets to level up your Amazon campaigns.Why should you be there?↳ Gain top-notch strategies to turbocharge your Amazon campaigns↳ Elevate your advertising game with expert insights↳ Real-time Q&A with industry leaders for valuable insightsDon't miss out on this golden opportunity! Save the date and join us for a truly insightful session!See you at the crossroads of Amazon's success!#AmazonPPC #AmazonAdsCampaign #amazonsellertips Timestamps:00:00 - Opening Music Sequence09:58 - Introduction and AMA PPC Overview by Host Matt Davis10:26 - Discussing Holiday Schedules and Agency Updates10:37 - Addressing a Previous Question on Product Launch Strategies12:02 - Insights on Sponsored Display VCPM Targeting13:00 - Strategies for New Product Launches on Amazon15:02 - Tips for Low Budget PPC Campaigns17:00 - Discussion on Q4 Sales Trends and Strategies20:00 - Advice on Low-Cost PPC Campaigns for Low-Priced Items23:23 - Exploring Video Ads and PPC Strategies27:03 - Dealing with High PPC Bids and Ranking Issues30:28 - Tips on Implementing Video Ads in Campaigns32:13 - Sponsor Display Strategies for Brands34:17 - Adjusting PPC Bids Post-Cyber Monday36:02 - Analyzing Campaign Performance Changes in December37:40 - Seasonal Trends in Supplement Brands and PPC40:23 - PPC Strategies for Large Catalog Accounts43:59 - Understanding PPC Negation from Search Term Reports47:58 - Managing Low Stock and PPC Strategies52:04 - Understanding Rising Costs in PPC and ACoS55:25 - Recommended PPC Reports to Monitor Weekly57:10 - Closing Remarks and Information on My Amazon GuySupport the show

Dec 23, 2023 • 7min
5 Fast PPC Hacks - Amazon
Send us a textGet your PPC campaigns holiday-ready with these 5 quick optimization tips. Learn how to prevent budget caps, improve main images, add negatives, use day parting, and leverage social posts for more sales.Visit https://myamazonguy.com/PPC to get more PPC tips!→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:20 - Tip #1: Prevent Budget Caps01:14 - Tip #2: Upgrade Main Images03:03 - Tip #3: Add Negative Keywords04:51 - Tip #4: Use Day Parting06:57 - Tip #5: Leverage Social PostsSupport the show

Dec 22, 2023 • 4min
NEW: AB Test Brand Stories A+ Content on Amazon to Increase Sales (Tutorial)
Send us a textJoin Steven Pope, founder of My Amazon Guy, as he explore Amazon's latest A/B testing features and how they can give your listings the extra edge. From brand stories to comprehensive testing options, this video is your guide to leveraging Amazon's powerful tools.→ Use this page or coupon code "MYAMAZONGUY" at checkout to get 50% off of your first PickFu poll!Visit https://www.pickfu.com/myamazonguy→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction to Amazon's A/B Testing Features00:09 - How to Access A/B Testing on Amazon00:24 - Creating a New Experiment in A/B Testing00:58 - Testing Options: Brand Story and Simultaneous Experiments01:20 - Detailed Walkthrough of A/B Testing Options02:00 - Brand Story Section and Testing Strategies02:24 - New Amazon Navigation Header Feature03:02 - Special Offer for New Main Images and CTR HackSupport the show

Dec 21, 2023 • 51min
My Agency Guy AMA Show with Jason Mastromatteo
Send us a textCurious about building a powerhouse Amazon agency? You're not alone.Join us every Saturday at 12 PM EST for the 'My Agency Guy AMA Show' with Jason Mastromatteo. We're not just talking shop – we're building empires.Here's what we've got on the docket:→ Insider secrets to Amazon agency success→ Real-life challenges and how to tackle them→ The unfiltered truth about what works (and what doesn't)Why is this show for you?1. Network with other Amazon professionals2. Implement proven agency growth strategies3. Stay updated with Amazon's ever-evolving platformTune in, ask questions, and let's grow together. Your Amazon agency game-changer starts here.PS - Ever wondered what makes an Amazon agency truly successful? Let's uncover it together this Saturday!Timestamps:00:00 - Opening and Music Intro09:56 - Introduction and Welcome10:40 - Recent Amazon Updates and Features11:25 - Audience Greetings and Q&A Kickoff12:05 - Handling Chargebacks on Amazon14:51 - Representing Your Case in Seller Central15:10 - New Amazon News and Features Overview17:21 - Dealing with Amazon Chargebacks20:03 - KDP (Kindle Direct Publishing) Questions and Strategies21:08 - Strategies for Improving Book Listings22:02 - Dealing with Amazon Error Code 9020223:28 - Strategies for Agency Client Acquisition26:08 - Getting Ungated in Specific Amazon Categories27:27 - Strategies for Selling in Grocery Category on Amazon29:07 - Handling Restricted Items on Amazon (Error Code 90202)31:31 - Strategies for New Agency Client Acquisition33:33 - Reinstating a Restricted Amazon Listing35:06 - Getting Ungated in Toys and Games Category37:27 - Agency Team Structure and Client Management39:19 - Selling in Grocery Category as Private Label Seller41:11 - Inbound and Outbound Marketing Strategies for Amazon Agency43:23 - Amazon Agency Services Overview46:48 - Conclusion and Sign-OffSupport the show

Dec 20, 2023 • 1h 45min
My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons
Send us a textWho says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveTimestamps:00:00 - Introduction and Overview10:06 - Opening Remarks and Personal Updates10:25 - Discussing Amazon News and Seller Updates11:23 - Addressing Amazon Seller Central Questions: Vine Program Insights13:16 - Exploring Strategies for Amazon Vine Program and Product Reviews15:00 - Analyzing Pricing Strategies for Amazon Products16:02 - Delving into Amazon Warehousing and Distribution Queries18:58 - Discussion on Amazon Transparency Program and Seller Tips20:03 - In-depth PPC Strategies for Product Launches on Amazon26:26 - Responding to Various Amazon Seller Questions: Storage, Labeling, and More33:10 - Exploring the Impact of Price Changes on Amazon Product Rankings36:00 - Deeper Insights into Amazon PPC and Marketing Strategies39:00 - Addressing Complex Amazon Selling Scenarios and Seller Queries45:03 - Tips for Managing High PPC Spend and Conversions on Amazon46:06 - Unpacking the Challenges with Amazon Labeling and Inventory Management49:41 - Strategies for Handling Large Amazon Product Catalogs52:53 - Tackling Specific Amazon Seller Challenges and Questions58:02 - Discussing AB Testing Issues for Child ASINs59:01 - Addressing Second Option Metrics in AB Testing59:15 - Eligibility and Limitations in AB Testing59:34 - Main Image Testing and Version Comparisons1:00:04 - Interpreting AB Testing Data and Potential Actions1:00:17 - Observing Product Page Metrics and Considering Amazon's Algorithm1:00:49 - Resolving Issues with Sticker List and Amazon Barcode SKU1:01:22 - Handling Amazon Barcode and Sticker List in Shipment Process1:02:07 - Strategies for Managing High PPC Budget Consumption1:02:42 - Analyzing Campaign Budgets and Spending Patterns1:03:10 - Adobe Illustrator for Product Packaging Design1:03:59 - Learning and Using Adobe Illustrator for Design Needs1:04:15 - Managing PPC Budgets for Newly Launched Products1:04:44 - Utilizing Day Parting Strategies in PPC1:05:02 - Detailed Discussion on Day Parting and Campaign Adjustments1:06:01 - Addressing Oversaturation of Targets in Campaigns1:06:43 - Effectively Managing and Analyzing PPC Campaign Targets1:07:33 - Implementing Day Parting for Optimized PPC Spending1:08:44 - Wrapping Up PPC Discussion and Day Parting Strategy1:09:08 - Handling Stickerless SKU and Amazon Barcode Issues1:10:11 - Clarifications on Sticker List and Amazon Barcode Labeling1:10:54 - Addressing Age Group Specifications in Product Listings1:11:30 - Dealing with Amazon's Classification of Products for Kids1:12:01 - Understanding and Acquiring Child Product Safety Certificate (CPC)1:12:59 - Category Dependence in CPC Requirements1:13:32 - Reviewing Product Descriptions for Compliance with Amazon's Guidelines1:14:03 - Analyzing Business Report and Skew Economics Discrepancies1:14:59 - Comparing Business Reports and Skew Economics for Sales Analysis1:15:24 - UtilSupport the show

Dec 19, 2023 • 3min
Amazon Launches New Top Nav on PDPs - Why Questions & Reviews Focus Got Buffed
Send us a textLatest Amazon updates with Steven Pope: Amazon's brand-new navigation feature!In this video, discover how Amazon's top navigation improves user experience. Have a deeper understanding of its impact on your shopping experience. And understand the significance of detailed page navigation on Amazon.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction to New Amazon Navigation00:21 - Demonstration of Amazon's Top Navigation Feature01:10 - Amazon AI Improvements and Customer Review Insights01:31 - Purpose of Amazon's Detailed Page Navigation02:22 - Amazon's A+ Content and Conversion Tips02:50 - Conclusion and Invitation to SubscribeSupport the show


