My Amazon Guy

Send us a textGear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show

Send us a textGet real-time solutions to your Amazon dilemmas with Jason Mastromatteo on our Friday LIVE AMA!Join Jason as he dives deep into the world of Amazon, offering you the insights and strategies you need to conquer the marketplace.In this livestream, you'll discover:✓ Instant answers to your Amazon questions.✓ Live advice to navigate Amazon's complexities and boost your sales.✓ A community of fellow sellers to connect with and learn from.Every Friday is your chance to step up your Amazon game. Transform challenges into opportunities and become a master of the Amazon universe.Tune in to our livestream for actionable tips and tricks that will skyrocket your Amazon success. P.S. - Don't forget to like, share, and subscribe for more invaluable Amazon content.#AmazonFridayLiveAMA #RealTimeSolutions #AskMyAmazonGuyLive #AmazonSelling #liveqanda Support the show

Send us a textStep into the world of My Amazon Guy (MAG) with Jan Kenneth Adriano, our project manager who’s found a perfect blend of work and life here. John opens up about how MAG isn’t just a place to work; it's where he’s grown, saved for his future, and learned the art of balance. Through his story, you’ll see how MAG supports its family to not just dream big but live those dreams, with time for loved ones and personal passions. Whether you’re looking to grow in your career, find financial stability, or achieve that sought-after work-life harmony, Jan's journey is proof that at MAG, it’s all within reach.#MyAmazonGuyCulture #WorkLifeBalance #EmployeeDevelopment #SavingStrategies #AmazonKnowledgeWe encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.View our job openings, and check out some of our employee testimonials↳ https://myamazonguy.com/jobs/→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro Music00:13 - Introduction by Jan Kenneth Adriano00:16 - Work-Life Balance at MAG00:46 - Personal and Professional Growth00:55 - Financial Savings and Future Building01:08 - Efficient Processes and Wise Spending01:24 - Becoming a Better Version of OneselfSupport the show

Send us a textCatch your Amazon listings a big break with John Aspinall!Is your Amazon game feeling stuck? Are those ASINs not quite hitting the mark? Let's change that!Hop on LIVE with John Aspinall as he dives into ASIN listings from sellers just like you.Watch and learn as John demonstrates how to:↳ Boost your ASIN's visibility↳ Tap into strategies that drive sales and profits↳ Improve your seller game step by step↳ Refine your approach for sustained Amazon triumphGrab this opportunity to have your ASIN fine-tuned by a seasoned pro and see your results soar.Ready to see real change? Join us live!It's time to unleash the full potential of your Amazon listings!#AskMyAmazonGuy #AmazonCTR #ASINReview #amazonlistingoptimization Timestamps:00:00 - Video Start with Music Intro09:58 - Introduction to the Episode10:28 - Overview of Today's Content and Viewer Interaction Prompt11:23 - Detailed Product Review Begins: ASIN Discussion12:01 - Transition to Screen Sharing for Product Analysis15:06 - Discussion on Product Packaging and Marketing Suggestions17:01 - How to Improve Product Visualization with Examples21:57 - Moving onto Another Product for Review23:40 - Discussion on Leveraging Official Art and Branding24:07 - Review of Sympathy Windchimes Product27:24 - Tips on Enhancing Product Presentation31:16 - Introduction to Another Product for Review33:38 - Advice on Showcasing Product Sets and Value37:01 - Addressing First-Time Viewer Question on Placement Fees38:01 - Review of a Fitness Stretching Strap Product41:43 - Importance of a Brand Story Module43:42 - Transition to General Q&A and Cohort Announcement47:52 - Discussion on SEO and Keyword Strategy50:55 - Review of a Cosmetic Product Listing55:57 - Analysis of an Aquarium Carbon Filter Listing1:01:21 - Webinar Announcement and Closing RemarksSupport the show

Send us a textJoin Ben from My Amazon Guy as he discusses the latest changes to Amazon's coupon pricing requirements set to take effect on March 12, 2024. Learn about the updated minimum and maximum discount rates, the importance of sales history for coupon eligibility, and how the 'was price' is determined based on a 90-day median price paid by customers. Ben also provides a clear explanation on how to calculate the median price for your product's 'was price,' ensuring you can successfully navigate these new rules. Whether you're launching a new product or looking to apply coupons to existing products, this video offers valuable insights to help you adapt to Amazon's evolving marketplace. Don't miss out on these crucial updates that aim to enhance customer trust and improve the coupon experience on Amazon.→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Save 20% on your first 6 months of Helium 10! ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id → Already have Helium 10? ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade → More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Introduction to Amazon Coupon Pricing Changes00:08 - Overview of New Coupon Pricing Requirements Starting March 12, 202400:33 - Details on Minimum and Maximum Discount Requirements00:41 - Sales History Requirement for Coupons00:54 - Explanation of the "Was Price" Calculation01:48 - How to Calculate the Median Price for "Was Price"02:25 - Example Calculation of "Was Price" with Odd and Even Number of Prices02:53 - Closing Remarks and Invitation for Feedback-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDiscover the latest changes to Amazon's coupon policies effective March 12th, 2024, and how it impacts sellers and buyers alike. In this video, Steven Pope breaks down the new pricing requirements for coupons, requiring a sales history and limiting the promotional price to certain parameters. This update aims to enhance the shopping experience by ensuring more genuine discount offers, affecting both new product launches and pricing strategies. Learn how to navigate these changes, the impact on conversion tactics, and alternative promotional methods like limited time deals. Plus, get insights into making your coupons more effective and standing out in a competitive marketplace. For more tips on Amazon selling strategies and to maximize your sales performance, subscribe and explore additional resources at My Amazon Guy.#AmazonSellingTips #EcommerceStrategies #CouponPolicyUpdate #AmazonSellers #OnlineRetailTactics→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Timestamps:00:00 - Introduction to Amazon's New Coupon Requirements00:14 - Overview of New Coupon Pricing Requirements00:47 - Impact of Pricing Requirements on Coupon Eligibility01:20 - Strategies for Launching New Products with Coupons02:00 - How These Changes Benefit Buyers and Affect Sellers02:26 - Exploring Specific Coupon Error Messages and Solutions03:55 - Practical Example: Analyzing a Product Coupon on Amazon05:08 - Price History Analysis and Its Impact on Coupon Validity05:45 - Future of Coupons on Amazon After March 12th, 202406:39 - Alternatives to Coupons: Limited Time Deals and Best Seller Badges07:01 - Closing Thoughts and Additional ResourcesJoin My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a text• FBA Prep Fee Breakdown https://amzprep.notion.site/Amazon-Fee-Changes-in-2024-915c59d82984471881dbb84891997fa5• Fulfillment Fees Increase: Fulfillment fees for standard-size items have risen by an average of 5-8%, impacting the overall cost for sellers utilizing Amazon's fulfillment services.• Long-Term Storage Fee Adjustments: Long-term storage fees have been adjusted, with the minimum storage duration for assessing fees reduced from 365 to 180 days. This change may impact sellers with slow-moving inventory.• Storage Fee Changes: Storage fees have been restructured, incorporating a tiered pricing model based on the product's volume. Smaller items may experience increased storage costs.• Removal Fee Updates: Removal order fees have been revised, affecting sellers who need to retrieve or dispose of their inventory from Amazon fulfillment centers.• New Packaging and Prep Service Fees: Amazon FBA has introduced fees for optional packaging and prep services. Sellers opting for Amazon's services in these areas will now incur additional charges.• Category-Specific Fee Adjustments: Fees for certain categories have been updated. Sellers in specific niches may experience changes in referral fees or other category-related charges.• Returns Processing Fee Increase: The fee for processing customer returns has been increased, impacting sellers who frequently deal with product returns.Stay ahead with the latest Amazon seller updates as Steven Pope dive into the 2024 fee changes impacting Amazon sellers. From increased fulfillment fees to revised storage and removal costs, learn how these adjustments will affect your Amazon business. This video provides a thorough analysis of all significant fee updates, including category-specific adjustments and new logistics challenges. Whether you're dealing with small items or managing a large inventory, discover strategic insights to navigate these changes effectively. Plus, get tips on optimizing your inventory performance and exploring Amazon's new services. For Amazon sellers seeking to maintain profitability and efficiency, this video is packed with critical information and strategies. Subscribe for more updates and insights into Amazon's evolving marketplace.#FBAFeeUpdate2024 #AmazonSellingTips #EcommerceFeeStrategies #SellerFeeInsights→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDiscover the latest Amazon update as Steven Pope delve into the discontinuation of the Manage Your Customer Engagement (MYCE) tool. Learn about the features it offered, how it impacted Amazon sellers, and why it's being terminated. Steven Pope also explore Amazon's history with seller tools, the increasing challenges of selling on Amazon, and what this means for the future of seller-customer interaction. Whether you're an established Amazon seller or new to the platform, this video provides valuable insights into navigating Amazon's evolving marketplace. Don't forget to subscribe for more Amazon news and strategies.→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Save 20% on your first 6 months of Helium 10! ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id → Already have Helium 10? ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade → More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/→ Amazon Brand Registry Tools ↳ https://myamazonguy.com/amazon-brand-registry/ Timestamps:00:00 - Introduction to Amazon Email Marketing Tool Termination00:22 - Official Announcement: End of Manage Your Customer Engagement Tool00:45 - Overview of What the Tool Offered01:12 - Analysis of Amazon's Tool Development Strategy01:34 - The Requirement for Customer Engagement via the Tool02:01 - Upselling Opportunities with the Tool02:15 - No Replacement Expected for the Discontinued Tool02:27 - The Growing Difficulty of Selling on Amazon03:02 - Final Thoughts on the Discontinuation and Future Speculations03:33 - Subscribe for More Amazon UpdatesJoin My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textGuardians duo back in action for Amazon domination!Strap in for an interstellar adventure with our very own guardians, Faith Denniston and Jason Mastromatteo, in the Live Q&A that's more thrilling than a jump through space!→ Guardians of the Amazon galaxy:↳ Armed with wisdom sharper than Star-Lord's blasters.↳ Faith and Jason guide you through the cosmos of Amazon selling.→ Blast past the clutter:↳ Live advice that hits like Gamora's swordplay.↳ Instant solutions to your most complex Amazon quandaries.→ Your weekly power boost:↳ Learn from the best, connect with fellow sellers, and amp up your e-commerce prowess.→ Claim your cosmic power:↳ Don't just play the game—own it.↳ Every Friday, we're here to turn you into the Star-Lord of Amazon.Join our cosmic voyage. Unleash the full potential of your Amazon store with the guardians by your side!#GuardiansOfAmazon #AmazonFridayLiveQA #MyAmazonGuySupport the show

Send us a textDive into the rewarding journey of John Karl Reyes with My Amazon Guy (MAG), where teamwork, support, and work-life balance shine through. Discover how MAG has not only fostered a non-toxic work environment but also helped John achieve financial stability and personal dreams, including his ultimate PC build to enjoy Elden Ring. Join us for an inside look at the life-changing experiences MAG offers to its team members. Perfect for aspiring Amazon specialists and those curious about MAG's culture.We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.View our job openings, and check out some of our employee testimonials↳ https://myamazonguy.com/jobs/→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:13 - Introduction by John Car Rees00:16 - Teamwork and Support System at MAG00:43 - Shoutout to Brand Manager00:57 - Personal Achievements and Financial Stability01:04 - Achieving Dream PC Build and Work-Life Balance01:30 - Closing Thoughts and Music OutroSupport the show