My Amazon Guy

Steven Pope, Founder and CEO of My Amazon Guy, shares the 4 key methods he used to grow his agency from $0 to $20M in revenue. He discusses the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients, and how to choose the right methods to scale your agency.

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:07 - His Experience in His Eight Months with My Amazon Guy0:15 - He Talks About His Amazon Being Shutdown0:33 - "Hats off to you and your team!"0:42 - OutroSupport the show

Send us a textI bought a new home from the success of my agency and installed a salt water aquarium to be a prop behind me during podcasts.Ran into lighting and refraction issues. Help appreciated.#StevenPopeTimestamps:0:00 - Office setup and aquarium installation issues1:02 - Salt Water Aquarium1:29 - Podcast lighting issue2:02 - Mic, RODE Caster Pro II and Camera setup2:56 - Business growth through content creation3:14 - Entrepreneurial journey3:24 - Hitting subscriber milestone3:36 - Sign offSupport the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 Introduction0:17 Amazon Influencers program overview0:57 How can Amazon sellers take advantage of this?1:27 Limitations for sellers with Amazon Influencers1:31 How to become an Amazon Influencer?2:29 Overview of Inspire program2:48 Setting up a campaign in Inspire5:41 Viewing an existing Inspire campaign6:55 Example of Influencer video on product page8:02 Notes about limitations of these programs9:11 ConclusionSupport the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction - 4 cardinal rules of PPC in 60 seconds0:02 - Rule 1 - Optimize listing before advertising0:14 - Rule 2 - Never negate a good keyword0:30 - Rule 3 - Maintain 4.3+ star rating0:45 - Rule 4 - Segment campaigns to 5 keywords per campaign0:56 - OutroSupport the show

Send us a text🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RHere are the topics and corresponding timestamps extracted from the transcript:Timestamps:0:00 - Intro/ Account abuse/misconduct reports0:24 - High number of violation reports but account still active 0:34 - Examples of different violation types reported 0:49 - Contacting Amazon Seller Support about issue 0:58 - Problems with Amazon's automated systems1:14 - Encouraging sellers to complain to Amazon1:21 - Issues between different parts of Amazon1:33 - Collateral damage from targeting rule breakers1:41 - Other Amazon seller issues 1:54 - Changes to Amazon's brand registry appeal process2:02 - Advice on reapplying for brand registry (2:02 - 2:05) 2:07 - Outro/ Mention of New Video SeriesSupport the show

Send us a text🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:04 - Money spent on Amazon PPC0:14 - PPC metrics and insights0:30 - New to brand sales data0:49 - Definition of new to brand sales1:16 - PPC spend year to date and new to brand sales1:40 - Comment about spending on brand terms1:55 - Actual brand term spend2:47 - Example search for "Artisan soap"3:31 - Shoppers buy solutions not brands on Amazon3:49 - Impression data shows low brand term searches4:00 - Brand loyalty is low on Amazon4:39 - Significance of new to brand sales data5:29 - No actionable tips from this data5:35 - Winning an argument against a troll5:53 - Cannot increase brand term spend6:19 - Low brand term search volume6:28 - Efforts to improve brand identity6:40 - Not changing PPC strategy6:43 - Investing in other platforms to build brand6:50 - Outro/ Links to UGC videosSupport the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:14 - Explaining high exact match bids on Amazon PPC0:31 - Picking a random product example0:43 - Comparing broad match vs exact match bids1:14 - Broad match bids are lower than exact match1:41 - Overbidding on exact match keywords1:57 - Opportunity to use more broad match bids2:20 - Need to add negative keywords to broad/auto campaigns2:39 - Most use exact match only for simplicity3:19 - Example of using broad match for a seasonal product4:30 - Speaker's experience level with Amazon PPC4:50 - Lifetime ad spend example5:16 - Why speaker is sharing this information5:53 - Mother's Day campaign example with broad match6:38 - Managing broad match with negative keywords over time7:40 - Strategic use of broad match for rankings8:10 - Recent ad spend data comparing broad & exact match8:58 - 15% lower ACoS with broad match9:30 - Process for choosing negative keywords10:07 - Negating exact match keywords in broad campaigns11:06 - Halloween campaign example with negatives11:30 - Broad match statistical summary12:14 - Calculating hypothetical savings from lower ACoS12:56 - Process for maintaining/adding new negative keywords13:49 - Value of optimizing with negative keywords14:26 - Best practices for structuring campaigns15:53 - Summary & impact of using more broad match16:04 - Other PPC techniques to lower ACoSSupport the show

Send us a textAmazon is facing a major antitrust lawsuit that could have significant implications for the e-commerce giant. Filed by the District of Columbia, the lawsuit alleges Amazon has abused its dominant position in online retail to harm competition and consumers.In this podcast, we break down how Amazon is consider to be a "monopoly" and the details of the antitrust case against Amazon. We explain the allegations made against the company, such as using its Marketplace platform to unfairly advantage its own retail business over third-party sellers.Take a listen to this podcast episode to understand more about the allegations against Amazon and what it could mean for the future of the world's largest online retailer.Support the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:02 - Introduction to changes in Amazon user permissions0:36 - Overview of user permissions vs global user permissions1:52 - Details on global user permissions page3:02 - Recap - global permissions trump regular permissions3:31 - Challenges with lack of Amazon announcements on permission changes3:44 - OutroSupport the show