My Amazon Guy

Steven Pope
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Mar 18, 2024 • 3min

MAG's #1 Favorite Tool Inside Helium 10!

Send us a textCheck out My Amazon Guy's favorite tool in Helium 10! https://crushtrk.com/?a=427&c=188&p=r&s4=STEVENPOPE10&s5=PURL-026847This video shows you how we use Helium 10 to make selling on Amazon and Walmart a lot easier. You'll see how this awesome tool helps us find the best keywords, keep track of our earnings, manage our products, and much more. We’ll dive into the best features of Helium 10, especially our number one pick that helps us stay ahead of the competition. Whether you’re new to selling online or looking to boost your sales, this guide is full of tips to help you do just that.#Helium10Tools #AmazonSellingTips #MyAmazonGuyFavorites→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/--------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us on Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Don't forget to subscribe to our podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 15, 2024 • 1h 15min

My Amazon Guy Live Q&A with Steven Pope - is Amazon FBA Done For?

Send us a textGet ready for a special treat! Join us for the My Amazon Guy Friday Live Q&A with the one and only, Steven Pope.He's not just any Amazon expert; he's a wizard who makes the complex world of Amazon feel like a walk in the park.With his vast experience in growing businesses, boosting SEO, and acing PPC, Steven's insights are pure gold for any Amazon seller.What can you look forward to?⤷ Direct insights from Steven's extensive Amazon knowledge.⤷ Practical strategies to boost your growth.⤷ Instant solutions to your pressing Amazon challenges.Why tune in? This session is more than just a Q&A. It's a comprehensive masterclass in e-commerce success. Get your questions ready and you'll walk away with actionable tips ready for immediate implementation.#AmazonPodcast #AskMyAmazonGuy #FridayLiveAMA #AmazonSellingTips Support the show
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Mar 14, 2024 • 1h 11min

My Amazon Guy's Final ASIN Review Live with John Aspinall - March 13

Send us a textGet ready to stop crying over your underperforming ASINs! Join John Aspinall as he whip your listings into shape.Tired of watching your products gather digital dust? Fed up with sales as slow as a tortoise on a treadmill? John’s got the tough love your ASINs desperately need.He’ll be dishing out live advice on how to:↳ Catapult your ASINs out of obscurity and into the spotlight↳ Snag sales strategies that actually stick↳ Graduate from Amazon mediocrity to top-seller territory↳ Strategically tweak your game for the win, not just a participation trophyIf you’re ready for some real talk and ready to see your numbers go up (for once), you can’t afford to miss this.Transform your listings, transform your life – or at least your sales. See you there!#AmazonListings #JohnAspinallLive #ASINRescue #AskMyAmazonGuy #FreeASINReview #AmazonCTRTimestamps:00:00 - Introduction to the Final ARL Episode10:05 - Announcement: Last ARL and Future Plans11:19 - Transition to More Practical, Actionable Content13:06 - Introduction to the Slack Cohort for Direct Engagement14:05 - Recap of ARL's Impact and Upcoming Webinars16:04 - Details on Upcoming AI Webinar for Product Optimization17:00 - Using AI for Enhancing Product Listings and Images18:20 - Joining the Slack Group for Exclusive Insights19:40 - Live Product Review Session Begins20:01 - Reviewing Nana Tumblr Product Listing23:05 - Suggestions for Eyedrop Product Listing Enhancements25:42 - Analyzing Drink Mix Product Listing for Improvements26:17 - Demonstrating Product Listing Enhancements Using Design Tools27:02 - Importance of Showcasing the Actual Product in Listings29:07 - Emphasizing Product Origin for Increased Trust and Transparency30:01 - Practical Canva Tips for Improving Product Visibility32:04 - Strategies for Highlighting Product Quantity and Origin35:29 - Transition to Reviewing Another Product Listing35:55 - Review of Powder Drink Mix: Packaging and Marketing Suggestions36:32 - Using Canva for Mockups: A Practical Demonstration38:04 - Highlighting the Importance of Product Presentation39:01 - Suggestion for Demonstrating Powder Mix in Use40:00 - The Power of Before-and-After Images in Marketing41:01 - Discussion on Packaging and Flavor Profiles42:00 - Enhancing Visual Appeal with Canva for a Drink Mix Product43:23 - Transition to Jewelry Product Review: Importance of Lifestyle Images45:00 - SEO Tips for Jewelry Listings and the Value of A+ Content47:10 - Review of Personalized Dog Tags: Highlighting Features Clearly49:03 - Utilizing Brand Store Modules Effectively50:53 - Review of Pet Food Mat: Emphasizing Size and Features52:38 - How to Improve Pet Product Listings with Better Images and Descriptions54:03 - Discussion on Knife Set Listing: Making the Product Stand Out55:38 - Tips on Product Photography and Image Editing56:30 - Canva Tutorial for Creating Mockups57:19 - Emphasizing the Importance of Aspect Ratios and Visual Presentation58:05 - Discussing the "Six Piece Set" and "Made in France" Elements58:53 - Rationale Behind Specific Design Choices59:58 - Finalizing the Mockup with Canva Enhancements1:00:22 - Discussion on the Use of Photoshop vs. Canva1:01:18 - Personal Anecdote about Providing Direction to Creative Teams1:02:01 - Reviewing a Competitor's Product (Dog/Cat Food Mat)1:03:50 - Suggestions for Improving the Competitor's Product Presentation1:05:57 - Closing Remarks and Farewell to the AudienceSupport the show
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Mar 13, 2024 • 10min

Why I Sold My Amazon Brand Age of Sage, Is Amazon FBA in 2024 Dead?

Send us a textDiscover the journey of a seasoned Amazon seller and founder of My Amazon Guy, Steven Pope, as he navigates the highs and lows of running an Amazon brand. From investing in the Age of Sage brand, facing unexpected challenges, to ultimately deciding to sell, this video covers essential insights into product selection, logistics, and marketing strategies. Whether you're an aspiring seller or looking to improve your Amazon business, gain valuable lessons from someone who's experienced it all. Plus, explore the surprising shift back to retail arbitrage and the continuing success of running an Amazon agency.#amazonselling #ecommerceinsights #brandstrategy #retailarbitrage #amazonagency → The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Get Operations and Sales Agency Assistance↳ https://www.myguy.agency/#programselection→ Save 20% on your first 6 months of Helium 10! Use code STEVENPOPE6M20!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here:↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Selling Amazon Brand00:35 - Reflections on Loss and Decision to Sell01:02 - Launching Age of Sage Brand and Challenges01:55 - Marketing Successes and Profit Margin Struggles02:42 - Realizing Strengths and Weaknesses in Business03:07 - Shift in Amazon Strategy and Product Challenges04:20 - Decision to Focus on Agency and Sell Product Business05:01 - Discussing Product Strategy and Warehouse Costs05:37 - Zone of Genius: Marketing and Educational Content06:02 - The Impact of Educational Content on Agency Success07:01 - Insights on Amazon's Future and Logistics Importance08:44 - Transition to Retail Arbitrage and Reflections on Past Advice09:38 - Future Content Direction and Agency vs. Amazon BrandSupport the show
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Mar 12, 2024 • 1h 8min

Amazon PPC AMA Live with Kevin Sanderson and Andy Craig - March 12

Send us a textGear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show
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Mar 8, 2024 • 1h 9min

My Amazon Guy Friday Live Q&A with Jason Mastromatteo - March 8

Send us a textGet real-time solutions to your Amazon dilemmas with Jason Mastromatteo on our Friday LIVE AMA!Join Jason as he dives deep into the world of Amazon, offering you the insights and strategies you need to conquer the marketplace.In this livestream, you'll discover:✓ Instant answers to your Amazon questions.✓ Live advice to navigate Amazon's complexities and boost your sales.✓ A community of fellow sellers to connect with and learn from.Every Friday is your chance to step up your Amazon game. Transform challenges into opportunities and become a master of the Amazon universe.Tune in to our livestream for actionable tips and tricks that will skyrocket your Amazon success. P.S. - Don't forget to like, share, and subscribe for more invaluable Amazon content.#AmazonFridayLiveAMA #RealTimeSolutions #AskMyAmazonGuyLive #AmazonSelling #liveqanda Support the show
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Mar 7, 2024 • 2min

Life at MAG: Achieving Balance and Growth | Insights from Project Manager Jan Kenneth Adriano

Send us a textStep into the world of My Amazon Guy (MAG) with Jan Kenneth Adriano, our project manager who’s found a perfect blend of work and life here. John opens up about how MAG isn’t just a place to work; it's where he’s grown, saved for his future, and learned the art of balance. Through his story, you’ll see how MAG supports its family to not just dream big but live those dreams, with time for loved ones and personal passions. Whether you’re looking to grow in your career, find financial stability, or achieve that sought-after work-life harmony, Jan's journey is proof that at MAG, it’s all within reach.#MyAmazonGuyCulture #WorkLifeBalance #EmployeeDevelopment #SavingStrategies #AmazonKnowledgeWe encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.View our job openings, and check out some of our employee testimonials↳ https://myamazonguy.com/jobs/→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro Music00:13 - Introduction by Jan Kenneth Adriano00:16 - Work-Life Balance at MAG00:46 - Personal and Professional Growth00:55 - Financial Savings and Future Building01:08 - Efficient Processes and Wise Spending01:24 - Becoming a Better Version of OneselfSupport the show
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Mar 6, 2024 • 1h 3min

My Amazon Guy Wednesday ASIN Review LIVE with John Aspinall - March 6

Send us a textCatch your Amazon listings a big break with John Aspinall!Is your Amazon game feeling stuck? Are those ASINs not quite hitting the mark? Let's change that!Hop on LIVE with John Aspinall as he dives into ASIN listings from sellers just like you.Watch and learn as John demonstrates how to:↳ Boost your ASIN's visibility↳ Tap into strategies that drive sales and profits↳ Improve your seller game step by step↳ Refine your approach for sustained Amazon triumphGrab this opportunity to have your ASIN fine-tuned by a seasoned pro and see your results soar.Ready to see real change? Join us live!It's time to unleash the full potential of your Amazon listings!#AskMyAmazonGuy #AmazonCTR #ASINReview #amazonlistingoptimization Timestamps:00:00 - Video Start with Music Intro09:58 - Introduction to the Episode10:28 - Overview of Today's Content and Viewer Interaction Prompt11:23 - Detailed Product Review Begins: ASIN Discussion12:01 - Transition to Screen Sharing for Product Analysis15:06 - Discussion on Product Packaging and Marketing Suggestions17:01 - How to Improve Product Visualization with Examples21:57 - Moving onto Another Product for Review23:40 - Discussion on Leveraging Official Art and Branding24:07 - Review of Sympathy Windchimes Product27:24 - Tips on Enhancing Product Presentation31:16 - Introduction to Another Product for Review33:38 - Advice on Showcasing Product Sets and Value37:01 - Addressing First-Time Viewer Question on Placement Fees38:01 - Review of a Fitness Stretching Strap Product41:43 - Importance of a Brand Story Module43:42 - Transition to General Q&A and Cohort Announcement47:52 - Discussion on SEO and Keyword Strategy50:55 - Review of a Cosmetic Product Listing55:57 - Analysis of an Aquarium Carbon Filter Listing1:01:21 - Webinar Announcement and Closing RemarksSupport the show
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Mar 5, 2024 • 3min

Amazon's 2024 New Coupon Pricing Requirements Explained

Send us a textJoin Ben from My Amazon Guy as he discusses the latest changes to Amazon's coupon pricing requirements set to take effect on March 12, 2024. Learn about the updated minimum and maximum discount rates, the importance of sales history for coupon eligibility, and how the 'was price' is determined based on a 90-day median price paid by customers. Ben also provides a clear explanation on how to calculate the median price for your product's 'was price,' ensuring you can successfully navigate these new rules. Whether you're launching a new product or looking to apply coupons to existing products, this video offers valuable insights to help you adapt to Amazon's evolving marketplace. Don't miss out on these crucial updates that aim to enhance customer trust and improve the coupon experience on Amazon.→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Save 20% on your first 6 months of Helium 10! ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id → Already have Helium 10? ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade → More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Introduction to Amazon Coupon Pricing Changes00:08 - Overview of New Coupon Pricing Requirements Starting March 12, 202400:33 - Details on Minimum and Maximum Discount Requirements00:41 - Sales History Requirement for Coupons00:54 - Explanation of the "Was Price" Calculation01:48 - How to Calculate the Median Price for "Was Price"02:25 - Example Calculation of "Was Price" with Odd and Even Number of Prices02:53 - Closing Remarks and Invitation for Feedback-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 4, 2024 • 7min

Amazon Nerfing Coupon Shenanigans - Here's the Benefit to Sellers

Send us a textDiscover the latest changes to Amazon's coupon policies effective March 12th, 2024, and how it impacts sellers and buyers alike. In this video, Steven Pope breaks down the new pricing requirements for coupons, requiring a sales history and limiting the promotional price to certain parameters. This update aims to enhance the shopping experience by ensuring more genuine discount offers, affecting both new product launches and pricing strategies. Learn how to navigate these changes, the impact on conversion tactics, and alternative promotional methods like limited time deals. Plus, get insights into making your coupons more effective and standing out in a competitive marketplace. For more tips on Amazon selling strategies and to maximize your sales performance, subscribe and explore additional resources at My Amazon Guy.#AmazonSellingTips #EcommerceStrategies #CouponPolicyUpdate #AmazonSellers #OnlineRetailTactics→ The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Timestamps:00:00 - Introduction to Amazon's New Coupon Requirements00:14 - Overview of New Coupon Pricing Requirements00:47 - Impact of Pricing Requirements on Coupon Eligibility01:20 - Strategies for Launching New Products with Coupons02:00 - How These Changes Benefit Buyers and Affect Sellers02:26 - Exploring Specific Coupon Error Messages and Solutions03:55 - Practical Example: Analyzing a Product Coupon on Amazon05:08 - Price History Analysis and Its Impact on Coupon Validity05:45 - Future of Coupons on Amazon After March 12th, 202406:39 - Alternatives to Coupons: Limited Time Deals and Best Seller Badges07:01 - Closing Thoughts and Additional ResourcesJoin My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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