

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jun 29, 2024 • 4min
I Simplified Amazon Parentage Variations to Increase Sales
Send us a textIn this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance. #AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Strategy Question00:30 - Client's Product Overview: Mil-spec Paracord01:00 - Variation Setup Discussion: Tensile Strength and Color01:50 - Parentage Setup: Size vs. Color02:20 - Conversion Rate Analysis and Recommendations03:00 - Sales Data and Previous Agency IssuesSupport the show

Jun 28, 2024 • 17min
FBA Analytics Overview: Amazon Actually Gives Data Now?
Send us a textLearn about the evolution of Amazon selling tools with a focus on the FBA Analytics Tab. We will show you how to leverage new features like FBA sales insights, inventory age tracking, and SKU economics to optimize your Amazon business. This is how Amazon's tools can help you manage inventory, understand sales trends, and reduce excess inventory charges. #AmazonTips #AmazonSelling #FBAAnalytics #AmazonAnalytics #AmazonFBAAnalytics → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to Early Amazon Selling Challenges1:00 - Introduction to FBA Analytics Tab1:35 - Overview of FBA Sales Section2:25 - Importance of Inventory Age and Excess3:45 - Insights from Inventory Age Trends5:30 - Understanding Inventory Seasonality and Replenishment6:30 - Amazon's Recommendations for Excess Inventory7:20 - Aged Inventory Surcharge and Financial Impact8:30 - Detailed Breakdown of Inventory Trends10:00 - SKUs and Inventory Management Techniques11:30 - Introduction to SKU Economics13:00 - Detailed SKU Economics Breakdown14:45 - FBA Grade and Resell: New Features and Benefits15:45 - Conclusion: Amazon's Efforts to Improve Data TransparencySupport the show

Jun 28, 2024 • 1h 24min
Helium 10 Best Uses, Managing Returns, and Learning Everything on Amazon
Send us a textGet ready for another Friday Live Q&A with Amazon expert Noah Wickham! Join us to get live advice, real-time solutions to your toughest Amazon challenges, and weekly insights to improve your Amazon business. Don't miss this chance to learn, connect, and thrive in the Amazon space. Set your reminders now!#AmazonFridayLiveQA #AskNoahLive #amazonpodcast Timestamps:00:00 - Countdown09:54 - Introduction and Welcome10:43 - Overview of My Amazon Guy Services11:08 - Best Tool for A/B Testing: Pik Fu11:53 - Parent-Child ASINs in Search Results14:31 - Example of Well-Organized Parentage15:06 - Launch Listing Date Issues16:08 - Amazon Accelerate: Worth It?17:05 - Dealing with Counterfeit Sellers18:02 - Using Helium 10 for Seller Accounts21:06 - Delete and Relist Strategy for Non-Selling Listings22:54 - Importance of Requesting Reviews25:05 - QR Code for Review Requests26:08 - Offering Free Products without Bundles28:26 - Fixing Incorrect Variation Info28:36 - Hazmat Reviews and Certifications30:03 - FBM Stock for Subscribe and Save Orders32:22 - Launching PPC During Honeymoon Phase33:45 - Creating and Fixing Parent Variations36:07 - Brand Registry Issues37:02 - Advertising on Google for Amazon Products38:09 - Variating Products in Vine Program39:01 - Creating Bullet Points from Scratch41:05 - In-House Specialist vs. Agency42:01 - Deleting Listings and Hijackers43:27 - Removing Reviews Violating Policies44:11 - Amazon Career Connections Access46:06 - Checking Returns for a Product47:55 - Breaking Down Overcrowded Campaigns51:36 - Why Some Listings Show Units Sold53:45 - Main Image for Customizable Products56:02 - Brand Name in Bold Above Title57:11 - Release Dates Explained59:18 - Creating and Using Skus1:01:25 - Using an Agency vs. In-House Specialist1:03:06 - Handling High ACoS and Tacos1:04:02 - Optimizing for Prime Day1:05:41 - Courses and SOPs on My Amazon Guy1:06:29 - Brand Registry Protection Across Classes1:07:08 - Hijackers Taking Listings1:09:46 - Keeping ACoS Down and Optimizing PPC1:12:00 - Contacting My Amazon Guy for ReinstatementsSupport the show

Jun 28, 2024 • 5min
Hack to Increase Sales on Amazon FBA Seasonal Products in 2024
Send us a textIf you are struggling with Amazon sales of your seasonal product, this video offers actionable strategies to boost sales of your mosquito repellent during the off-season. Learn how to optimize your product listing with a compelling main image, leverage competitor analysis, and implement A/B testing to increase click-through rates.#ListingOptimization #AmazonSeller #AmazonFBA #AmazonPPC → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction01:49 - Listing Optimization02:01 - Competitor Analysis03:21 - A/B Test New Image04:08 - Packaging Update ProofSupport the show

Jun 27, 2024 • 9min
How to Get Your Product Featured by Major Sites
Send us a textThis is how you can leverage Amazon's Career Connections to get your products featured on major platforms like BuzzFeed, Forbes, and Yahoo. This step-by-step guide will help you set up and optimize your influencer marketing campaign, from creating a campaign to inviting top creators and managing your budget. Enhance your brand's visibility and drive sales with proven strategies.#AmazonMarketing #InfluencerMarketing #AmazonTips #AmazonSelling→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Setting Up a Career Connections Campaign01:22 - Creating and Naming Your Campaign02:55 - Defining Campaign Goals and Key Points04:27 - Selecting Influencers and Setting Budget06:30 - Commission Rate and Budget Explanation07:00 - Adding Products to Your Campaign07:12 - Managing and Inviting Creators08:24 - Final Steps and Review ProcessSupport the show

Jun 27, 2024 • 3min
No Sales on Amazon? Here's How to Fix It
Send us a textStruggling with low sales for an accessory product? This is how to leverage retargeting campaigns to reach existing customers and boost sales. Learn about A+ Content and product grid optimization for improved product visibility. Plus, explore strategies to expand your reach to compatible non-branded products.#AmazonPPC #AmazonAds #AmazonRetargetingAds → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction01:12 - Retargeting Strategy for Accessory Sales02:00 - A+ Content and Product Grid Optimization02:25 - Exploring Compatibility with Non-Brand ProductsSupport the show

Jun 26, 2024 • 5min
Prime Day 2024 - Everything You Need to Know
Send us a textHere's everything you need to know about Amazon Prime Day 2024, including dates, sales surge statistics, and essential strategies for sellers. Learn how to manage inventory, set up Prime exclusive discounts, analyze customer loyalty, and optimize advertisements to maximize your sales. Watch this video to get the best tips for a successful Prime Day.#AmazonPrimeDay2024 #PrimeDayTips #AmazonSeller #PrimeDay2024 → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Amazon Prime Day 2024 Overview00:20 - Prime Day Sales Surge Statistics00:55 - Leveraging Prime Day: Inventory Management and Discounts02:19 - Analyzing Customer Loyalty for Prime Day03:30 - Optimizing Advertisements and Bids04:23 - Preparing for High Competition and Sales ProjectionsSupport the show

Jun 26, 2024 • 2min
Nobody Cares About Amazon Sellers - What To Do About It
Send us a textIn this video, Steven Pope, founder of My Amazon Guy, shares his insights on overcoming challenges as an Amazon seller. Learn the four key strategies to boost your sales: advertising, SEO, design, and catalog optimization. Steven discusses common pitfalls and offers a free 5-minute audit to help you improve your listings. This is how to achieve long-term success on Amazon without the hassle.#AmazonSeller #AmazonTips #AmazonSEO #PPCStrategies #MyAmazonGuy→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Seller Challenges00:20 - Four Basic Strategies for Amazon Success00:48 - Importance of Long-Term Success01:02 - Personal Experience and Credibility01:32 - Mistakes to Avoid as an Amazon Seller01:52 - Offering Free Listing Audit02:10 - Enjoying Work-Life Balance02:27 - Closing Remarks and Call to ActionSupport the show

Jun 25, 2024 • 5min
Amazon Product Launch Checklist: Honeymoon Period & Pricing Hacks
Send us a textHere's how to optimize your Amazon product launch to leverage the honeymoon period and maximize sales. Learn strategies for pre-launch prep, launch day tactics, and effective pricing to boost organic ranking and reviews. Brand Manager Takeaways:A little bit late but I want to thank Steven Pope for the meeting and his insights. As most of you know before joining MAG I had 0 Amazon experience so everyday there is something different I come across and I have this new account were we have to create a new SC for the US. I wasn't a 100% sure on how to deal with Brand Registry and getting to transfer ownership from the UK to the US. Steven was super clear on the process and after how to take advantage of the Honeymoon period once we start launching products. After the meeting I was able to explain to the client everything that had to be done and clear any doubts they had.I want to express my gratitude not only to Steven but the entire team we have here at MAG. Everyone has been super helpful in one way or the other and I cannot thank everyone enough for everything you have taught me. Honestly the best work environment I have experienced up until this moment.#AmazonLaunch #LaunchStrategy #HoneymoodPeriod → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:55 - Launching for the Honeymoon Period02:35 - Pre-Launch Checklist02:46 - Launch Day Strategy03:00 - Pricing Strategy for Launch04:16 - Evaluating Product PerformanceSupport the show

Jun 25, 2024 • 6min
How to Optimize a Main Image to 3x CTR & Traffic on Amazon
Send us a textGet 50% off on your first PickFu poll here: pickfu.com/myamazonguyIn this video, we demonstrate how to run a @PickFu test to compare product imagery effectiveness on Amazon. Watch as we find lookalike products, set up the test, and analyze the results to optimize your product listings for better CTR, sales, and traffic. Learn tips on label visibility and simplifying your product images to make them more appealing.#AmazonSEO #PickFuTest #AmazonFBATips #ProductImageOptimization→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:30 - Finding Lookalike Products01:30 - Running the PickFu Test02:40 - Analyzing PickFu Test Setup03:30 - Discussing Label Visibility04:45 - Simplifying Product Imagery06:00 - Viewing PickFu ResultsSupport the show


