My Amazon Guy

Send us a textJoin Amazon experts John Aspinall and Daniela Bolzmann as they dive deep into the art of perfecting your exfoliating glove listings. From making sure your product stands out in search results to avoiding common pitfalls like typos and unclear benefits, this video is packed with actionable tips. Discover how to convey the true value of your product, set realistic expectations with before-and-after images, and why eco-friendly materials matter. Plus, learn the significance of A+ content and brand registry in protecting and elevating your brand on Amazon.#AmazonSelling #ExfoliatingGloves #BoostAmazonSales #EcoFriendlyAmazon→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro00:04 - Introduction to Exfoliating Gloves00:19 - Importance of Clear Product Images00:49 - Correcting Typos & Clarifying Benefits01:23 - Understanding Product Dimensions for US Market02:05 - Realistic Before-and-After Images02:55 - Highlighting Eco-Friendly Materials & Real Benefits03:19 - Detailing Usage & Target Areas03:45 - Importance of A+ Content and Brand RegistrySupport the show

Send us a textJohn Aspinall and Daniela Bolzmann share their insider tips on how to make your cotton pad listings stand out and sell more on Amazon. Discover simple yet effective strategies to highlight your product's best features, like organic cotton and nanocare tech. Learn the art of using eye-catching photos, the right keywords, and engaging customer reviews to draw in more buyers. Plus, understand the importance of videos and compelling storytelling in your listing. This guide is a must-read for any seller looking to boost their sales and connect with their audience on a deeper level.Stay ahead of the game with more expert advice. Like and Subscribe us!#AmazonTips #CottonPads #BoostSales #EcoFriendly #SimpleSEO #ProductPhotos #KeywordMagic #CustomerLove #TellYourStory #VideoWins→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:04 - Introducing Our Cotton Pads00:22 - Showing Off the Cotton00:57 - Picking the Right Words01:15 - Learning from Others01:48 - Knowing Your Buyer02:13 - Picturing the Ideal Customer02:42 - Why Nanotech?03:14 - Why We're the Best Choice03:56 - Making Your Images Speak04:17 - Telling Your Brand's Story04:35 - The Power of VideoSupport the show

Send us a textGet My Amazon Guy's system in running an Amazon agency at myguy.agencyWe are hiring Brand Managers:↳ https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Explore the intricacies of managing brand manager turnovers and ensuring seamless transitions within an agency in this insightful video by Stephen Pope, founder of My Amazon Guy. Discover strategies for maintaining continuity, leveraging talent pools, and enhancing client relationships, all while navigating the challenges of agency growth and profitability. Perfect for agency owners and brand managers seeking to minimize churn and optimize operational systems.#AmazonFBA #BrandManagement #AgencyGrowth #TalentRetention #ClientSupportSave money on your Helium 10 subscription!→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand Manager Turnover Challenges00:21 - Explaining the Role of a Brand Manager at My Amazon Guy01:00 - Football Team Metaphor for Brand Management Structure03:21 - The Brand Manager Playbook and Its Importance03:50 - Handling Brand Manager Transitions and Maintaining Continuity05:58 - Strategies for Managing and Mitigating Brand Manager Turnover07:13 - Impact of Brand Manager Changes on Client Relationships08:35 - Importance of a Strong Talent Pool and Agency Advantages10:16 - Strategic Management and System Improvements for Client Support12:01 - Navigating Agency Profitability and Talent Management13:10 - Announcement of Upcoming Brand Manager Playbook ReleaseSupport the show

Send us a textGet ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!They're spilling the secrets that could take your PPC game from zero to hero.Why you need to tune in:✓ Learn advanced PPC strategies straight from the experts.✓ Discover the advertising tactics that can catapult your brand's growth.✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.This isn't just advice; it's a masterclass in Amazon growth.Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMAP.S. - It's time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!Timestamps:00:00 - Introduction Music10:01 - Beginning of Live Q&A: Enhancing Ad Campaigns10:48 - Live Stream Sound Check and Viewer Interaction13:26 - Introduction of Chris and PPC Strategies Discussion14:32 - Announcement of the Profitable PPC Challenge15:10 - Deep Dive into Viewer Questions on PPC15:36 - Discussion about the Challenge's Promotional Graphics16:23 - Updates and Changes to the $47 Challenge17:10 - Deep Dive into PPC Questions Begins18:01 - Strategies for Handling Negative Reviews from Vine21:12 - Exploring STP Campaigns in Expanded Match24:26 - Strategies for Handling Variations and Vine Reviews26:22 - Addressing Plateaus in Daily Sales and Strategies for Scaling32:07 - Calculating Bids for Desired ACoS and Adjusting for Performance36:57 - Discussing Keyword Performance in Auto vs. Exact Match Campaigns38:00 - The Concept of Campaign Chaining for PPC Success39:06 - Using Successful Keywords for Sponsored Brand Campaigns40:24 - Strategies for Utilizing High-Performing Keywords Beyond PPC41:40 - Decision Making on Reordering Products with High Reviews43:16 - Evaluating and Improving Product Listings for Better Sales45:44 - Importance of Click-Through Rate and Conversion Rate Optimization49:22 - Is Amazon FBA Still Profitable in 2024?53:05 - Strategy for Selecting Niches and Products with Design Variation for FBA Success56:07 - Introduction to Final Questions on PPC Duration56:14 - Understanding the Impact of PPC on Organic Traffic57:27 - Launch Period and TACoS Strategy59:22 - Targeting Keywords with Specific Search Volumes1:01:49 - Tips for New Sellers on Listing Optimization and PPC Learning1:04:30 - PPC Challenge Introduction and Benefits1:05:48 - Overview of the PPC Challenge Structure and Goals1:07:10 - Details on the Value and Format of the PPC Challenge1:08:16 - Closing Remarks and Invitation to Join the PPC ChallengeSupport the show

Send us a textCoupon changes: https://sellercentral.amazon.com/help/hub/reference/GLBL4T5C9UAB9T5PConfused by recent Amazon coupon changes? You're not alone! This video by Steven Pope explains the new coupon pricing requirements and how they impact your brand's strategy. Learn how these changes affect coupon usage and discover alternative promotional tactics.#amazonseller #amazonfba  #amazoncoupons Save money on your Helium 10 subscription!→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:04 - Amazon Coupon Changes Announced00:13 - Understanding the New Rules00:41 - Breakdown by Brett Bohanan00:53 - Key Changes Explained01:50 - Helium 10 Tool Demonstration02:03 - Median Price vs. Lowest Price02:27 - Coupon vs. Promotion Confusion03:00 - Limitations of the New Rules03:23 - Subscribe and Save (SNS) Coupons03:35 - Strategic Use of Coupons04:07 - Scenarios and Recommendations04:31 - Conclusion and Resources04:45 - OutroSupport the show

Send us a textVisit this link for Amazon Brand Guidelines → https://myamazonguy.com/brand-guidelinesFeeling lost on how to create a cohesive brand image for your Amazon store? My Amazon Guy, a trusted Amazon brand booster, unveils a new service: Brand Guidelines!  This video dives into the importance of brand guidelines, what's included in their service, and how it can benefit your business.#amazonseller #amazonFBA #branding #brandguidelines→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp:00:00 - What are Brand Guidelines and Why Are They Important?00:27 - My Amazon Guy's Brand Guidelines Service Explained01:15 - Key Benefits of Brand Consistency for Amazon Sellers01: 20 - How Brand Guidelines Can Save Time & Improve Conversions 01:40 - My Amazon Guy's Brand Guidelines Pricing03:06 - Avoiding Common Branding Mistakes03:40 - Frequently Asked Questions about Brand GuidelinesSupport the show

Send us a textWho says you can't crush it on Amazon?Not Noah Wickham.Join the Friday Live Q&A with My Amazon Guy's expert, Noah, and get ready to unlock your Amazon potential!This isn't your average Q&A - it's a powerhouse of Amazon insights delivered straight to you.Cut through the noise and skyrocket your sales:→ Live expert advice from Noah himself→ Real-time solutions to your toughest Amazon challenges→ Weekly Amazon mastery sessions to propel your Amazon businessEvery Friday is your chance to level up:→ Learn from the best, connect with the community, and dominate the game→ Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AskMyAmazonGuy #AmazonFBA #amazonppc Support the show

Send us a textStruggling to compete on Amazon?  Many sellers rush into competing with hot-selling products without realizing they're commoditized. This video by John Aspinall of My Amazon Guy explains how to identify commoditized products and develop winning strategies to stand out  using branding. Learn why competing solely on price can be a race to the bottom. Discover effective tactics  to thrive in the  Amazon marketplace.#amazonfba #amazonseller #ecommerce #onlineselling #branding→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Commoditized Products on Amazon00:52 - Identifying Commoditized Products01:35 - Standing Out with Branding for Commoditized Products01:53 - Competing on Price with Commoditized Products (Not Recommended)02:27 - Considering Costs Before Competing on Price02:50 - Conclusion: Don't Blindly Compete on PriceSupport the show

Send us a textAmazon "gurus" who share mistakes have more buy-in with their audiences.Ask me how I know.Every time I post my mistakes, I make more money.I get paid to make mistakes? Yes.When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).As time went on, the agency took off (20-mil ARR now).But the product business mistakes piled up.I built more brands, and dropped hundreds of thousands of dollars on equipment.I spent 27.5k a month on warehousing (stupidest Amazon mistake I've made).And you thought the new FBA fees were bad?I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here's me troubleshooting for hours and fixing it.I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what's possible.It was great, and honestly the content stands up to today.My passion through all of this has always remained the same: Education.I am an educational company that happens to be selling on Amazon, that happens to be an agency.And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.The mistakes I posted here aren't even the biggest ones I've made in business. The biggest one cost me 2-million dollars.And that's exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.Or you could hire the guru who claims everything is going well...P.S. Pic of Boracay - if Amazon is an island, you gotta go through that cave to find success. You can't just walk the beaches.--------------------------------------------------------Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon's changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you're a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon's complexities and thriving as a seller.#AmazonSellingTips #EcommerceMistakes  #OnlineBusiness #AmazonFBA→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Support the show

Send us a textOur Amazon Agency experts here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more: https://myamazonguy.com/seller-central-amazon/Explore the latest Amazon Manage All Inventory dashboard with Benjamin Loya from My Amazon Guy. This video walkthrough showcases the new experience Amazon launched, designed to enhance how sellers manage inventory, view sales performance, and access critical FBA inventory details with fewer clicks. Learn how to navigate the updated interface, utilize sorting features for better analysis, and make the most of direct access options for managing listings and images. Plus, discover how Amazon's recommendations can streamline your workflow and improve efficiency. Perfect for Amazon sellers looking to save time and optimize their Seller Central account management.#AmazonInventoryManagement #SellerCentralTips #FBAInventory #AmazonDashboardUpdate #EcommerceEfficiency→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/→ Amazon Brand Registry Tools ↳ https://myamazonguy.com/amazon-brand-registry/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp:00:00 - Introduction to New Amazon Inventory Management00:07 - Overview of the Manage All Inventory Dashboard00:25 - Exploring the New Experience Features00:41 - Sorting and Sales Performance Insights01:20 - FBA Inventory Details and Insights01:47 - Enhancements in Listing Management and Editing02:09 - Direct Access to Manage Images and Pricing02:46 - Amazon's Recommendations and Next Steps03:05 - Creating Shipments and Improving Efficiency03:11 - Conclusion and Call to ActionSupport the show