My Amazon Guy

Send us a textAs an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerful strategies by providing extensive techniques for tracking, analyzing, and spotting trends in TACoS and ad performance data to optimize listings and campaigns. By the end of this video, you will have gained a deep understanding of utilizing data to make informed decisions that can significantly impact your Amazon business's success. So, get ready to maximize your Amazon profits with these helpful strategies from My Amazon Guy!#amazonprofits #TACoSAnalysis #boostamazonsales #amazonadvertising → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Historical Trends00:31 - Addressing High TACoS and Profit Margins01:06 - Using Historical Data for Client Perspective01:40 - Enhancing Organic Keyword Rankings02:15 - Comparing Year-Over-Year Performance and ConclusionSupport the show

Send us a textMaster the essential PPC success strategies with Amazon PPC expert Steven Pope, founder of My Amazon Guy. In this video, he reveals five golden rules to maximize sales growth potential. These strategies include the importance of never turning off your ads, managing budgets effectively, integrating PPC with SEO, maintaining stock levels, and optimizing your campaign structures. Whether you're a seasoned Amazon seller or just starting out, this video is packed with valuable insights and actionable tips that can help you achieve consistent success through smart advertising techniques.Visit https://myamazonguy.com/ppc/ for more PPC optimization tips!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to PPC Strategies0:11 - The Importance of Consistent Advertising0:40 - Managing PPC Budgets Effectively1:12 - Focus on Long-Tail Keywords with Limited Budgets2:04 - Understanding PPC Data Delays3:01 - Campaign Structure and Keyword Management3:30 - Avoiding Negative Keyword PracticesSupport the show

Send us a textAre low ratings on your medical product holding you back? It could be because of Amazon Vine reviews. In this video, we explain why using Vine for medical products often leads to lower than four-star reviews and why it’s a big "no-no." We’ll show you how to better strategize your listing, from enhancing your secondary image stack to creating detailed bullet points and A+ content.Avoid common mistakes and ensure your product stands out—watch now to protect your ratings and boost your profitability.Link to the video: https://youtu.be/3Nr-JdlVOMg#amazonseller #amazontips #amazonfba #amazonmarketing → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - The Problem with Amazon Vine Reviews for Medical Products00:50 - Challenges with Product Ratings and Customer Feedback01:32 - Avoiding Vine for Medical Products: Key Recommendations02:10 - Improving Your Product Listing: Image Stack and A+ ContentSupport the show

Send us a textDo you want to learn the insider tips to mastering Amazon ads that would help you increase your ROI? Learn how to effectively apply the ICAP Marketing Funnel to maximize the impact of your Amazon ads! This comprehensive video breaks down the ICAP funnel, highlighting Impressions, Clicks, Add-to-Carts, and Purchases. Explore practical methods to boost conversions, decrease advertising expenses, and elevate your click-through rate. Whether you're new to Amazon or looking to optimize your existing strategies, these actionable tips will help you grow your brand and achieve better results. Watch now to unlock the full potential of your Amazon ads!Watch now and see how you can achieve better results with these proven techniques. Link to the video: https://youtu.be/0SYKU7i8GOs#AmazonAds #ICAPFunnel #AmazonMarketingTips #AmazonSales #AmazonOptimizationVisit https://myamazonguy.com/ICAP to get more insights on how to get high CTR and conversions to your Amazon listing→ Want us to solve your amazon account problem? Visit https://myamazonguy.com for expert assistance→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Packaging Improvement00:30 - Identifying Opportunities and Brand Analytics01:00 - Growing Your Brand and Acquiring New Customers01:30 - ICAP Marketing Funnel Explained02:00 - Practical Tip for Improving Clickthrough Rate02:30 - Enhancing Product Presentation and Keyword Strategy03:00 - Four Phases of SEO and Ranking ProductsSupport the show

Send us a textSteven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable.Watch the whole video to understand the significance of analyzing your expenses and including them in your pricing plan. My Amazon Guy also digs into competitor analysis, demonstrating how this data may help you set competitive prices that generate profits. Implementing the ideas shared in this video makes it possible for you to quickly improve your Amazon pricing tactics, maximize profitability, and triple your sales performance. Link to the video: https://youtu.be/cwZkmXXgr4MBuild your Amazon pricing and sales strategy today! Subscribe to receive expert guidance on Amazon PPC, SEO, and maximizing your sales potential.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: The Importance of Pricing on Amazon00:30 - Addressing Sales Challenges and Pricing Issues01:00 - Competitor Pricing Analysis and Client Strategy01:30 - Prime Day Sale Strategy and Recommendations02:00 - Temporary Sales BoostSupport the show

Send us a textJoin us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics. From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listings, managing ad spend, and handling tricky situations like trademark infringements and international marketplace issues. Don’t miss out on these expert strategies to help scale your Amazon business!Timestamps:00:00 - Countdown & Intro Music09:57 - Introduction and Welcome11:02 - Viewing All Variations Under One Parent in Seller Central13:30 - Amazon Inventory Page Changes and AB Testing14:09 - Dealing with Unauthorized Sellers and Trademark Infringement16:54 - Reporting Infringements Through Amazon Brand Registry Portal21:30 - PPC vs Organic Sales: Why You Still Need PPC23:58 - The Importance of PPC for New to Brand Customers25:01 - Issues with ASIN Merging on Amazon28:33 - Error 414 in Amazon Vine Program: Troubleshooting30:17 - Optimizing Titles and Bullet Points for SEO and Conversion33:59 - Handling Locked Fields in Amazon Category Flat Files37:24 - Managing Amazon Ad Spend: Tools and Tips39:58 - Tips for Doubling Apparel Sales in Fall and Winter44:54 - How Long Can You Rely on Organic Sales Without PPC?49:05 - Using Brand Analytics for SEO and Keyword Strategy52:08 - Using Customer Images from Reviews in Product Listings55:07 - Creating Free Item Claim Codes and Promotions on Amazon57:13 - Reporting Unauthorized Sellers Without Retaliation59:59 - Third-Party Ad Managers for Amazon PPC1:02:00 - Brand Carousel Placement Above A+ Content1:04:54 - Optimizing PPC Campaigns for High ACOS Keywords1:08:30 - Adding Legacy ASINs to Brand Registry1:09:57 - Handling Brand Hijacking in International Marketplaces1:14:00 - Reliable Supplier Selection for Importing Products1:21:16 - Frequency of Modifying Amazon Listings for Better Performance1:27:22 - Handling UPC Errors and Recovering Subscribers on Amazon1:32:39 - Closing Remarks and Next Live Session InformationSupport the show

Send us a textAre you unsure about the cause behind your significant drop in Amazon sales? In this video, we explore an actual product case involving an Amazon seller with an unexpected drop in sales for flowers and seeds. Even if you're not running advertisements at the moment, we guide you through a step-by-step process of utilizing a basic PPC hack audit. You will learn how to use our PPC Ads Checklist to conduct a thorough audit, make strategic decisions such as modifying your main images and pricing strategies to optimize your listings, provide your clients with effective PPC recommendations, and implement your plan to boost sales by focusing on high-impact areas that don't require an ongoing ad campaign. Whether you're experiencing a decline in seasonal sales or an active ad campaign, Steven Pope shares practical solutions to help you bounce back and keep your Amazon sales growing. #AmazonFBA#amazonsellertips #amazontips #amazonppc #amazonsales#amazonoptimization Visit https://myamazonguy.com/ppc/ for more FREE PPC optimization tips!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Ads Audit Strategy01:13 - Discussing a New Client in the Flower and Seeds Category01:56 - Assessing the Main Image and Testing Strategy for Best Sellers02:23 - Analyzing Sales Trends and Identifying Reasons for Decline02:56 - The Importance of PPC and Recommendations to the Client03:22 - Conclusion: Becoming a Strategic Partner for Your ClientsSupport the show

Send us a textAre you looking to expand your Amazon business? Are you a successful Amazon seller who has mastered listing optimization and wants to take the next step for maximum sales growth potential? If so, then you won’t want to miss this video from Steven Pope.In this video, Steven discusses how to find new sales channels after mastering Amazon selling. Steven will walk you through the decision-making process of knowing when to stay focused on Amazon and when to diversify into other marketplaces like Walmart, TikTok, or Shopify. #amazonselling  #ecommercetips  #salesgrowth  #productoptimization  #amazonsuccess  #amazonfba #myamazonguy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Launching Products00:30 - Stabilizing Sales and Optimizing Listings01:00 - Improving Copy, Design, and Product Quality01:30 - Expanding Product Line and Reaching Maximum Quality02:00 - Diversifying Beyond Amazon to Other Marketplaces02:30 - Conclusion and Call to ActionSupport the show

Send us a textFind out how the Culture Index Survey can change how you hire people and make your business run better. See why regular personality tests don't work well and how just two questions can give you good information about how employees act and fit in with your company. This video talks about using the Culture Index, how it affects how your team works together, and how it can help you find new talented people. Great for bosses who want new ways to improve their team and make their business successful.You don't want to miss this video if you want to know Steven Pope's great strategy for hiring the best people for his team.  → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Culture Index00:35 - How Culture Index Helps Businesses01:00 - Personal Experience with Culture Index01:36 - Implementation and Benefits of Culture Index02:19 - Hiring Strategy and Insights with Culture Index03:00 - Sourcing Talent and Educating New HiresSupport the show

Send us a textIf you are an Amazon agency owner or managing an Amazon brand, don't miss this informative video from Steven Pope, the founder of My Amazon Guy. Steven Pope provides valuable guidance on creating and implementing client surveys to improve client retention and customer service.In this video, you will learn the importance of conducting client surveys, how to create effective surveys, and how to use the results to benefit your company. It is a must-watch for Amazon sellers who aim to establish a strong brand and keep loyal customers.Likewise, discover the significance of client surveys for Amazon agencies striving to improve client retention rates. Gain direct insights into how Steven Pope utilizes a reliable client survey method to gather valuable feedback, enhance service quality, and foster strong client relationships.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:09 - Importance of Surveys00:31 - Revealing the Survey01:10 - Forcing Survey Completion01:22 - Micro Commitment Strategy02:00 - Micro Conversions03:00 - Agency Dynamics04:12 - Survey Questions05:00 - Brand Manager Matching06:01 - Strategic Managers07:02 - Team Feedback08:00 - Sales Growth Expectations09:00 - Communication Speed10:00 - Stop, Start, Do More11:00 - Client ExpectationsSupport the show