My Amazon Guy

Steven Pope

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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Oct 27, 2021 • 20min

Amazon FBA Journey: Beast Gear, Sold to Thrasio in 3 Years, Ben Leonard Tell All

Send us a textBest known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.Now Ben is doing it all over again, and helping others to do the same with his ecommerce brokerage (www.ecombrokers.co.uk)00:00 Intro00:11 Introducing Ben Leonard01:03 First product sold: Beast Rope02:01 How did come up with the idea03:45 What was the biggest challenge10:10 What advice would you give Amazon sellers 12:48 How did you exit15:53 Transition from a product business to a brokerage19:46 What are core things that sellers can't go alone21:50 5-minute hack that can improve sales23:18 How to get in touch with Ecom Brokers23:47 Where to follow Ecom BrokersSupport the show

Oct 13, 2021 • 5min

87.19% Conversion Rate with Enhanced Brand Content - Amazon FBA A+ Design

Send us a textBuy A+ Content from My Amazon Guy https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅Dermasuri https://www.amazon.com/dp/B098HL4C7ZConversion rate: 1.22% to 4.11% in 30 days✅Jukin Media https://www.amazon.com/dp/B08PMP2DWFCR: 11.25% to 18.75% 90 Days after A+ Update✅Eleva Nutrition https://www.amazon.com/gp/product/B094DVX4L2CR: 51.96% 30 days after launch✅True point https://www.amazon.com/dp/B07L45GC3VCR: 87.19% 30 days after launch✅Mob Armor https://www.amazon.com/gp/product/B08Y616KWX4.84% to 39.33% 30 days after A+ UpdateEnhanced Brand Content makes a massive difference on conversion rates. Amazon Enhanced Brand A+ ContentStand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)A+ Content have been proven to catch the attention of potential customers and increase conversion rates.Give listings a boost with professionally-designed content.Traffic will also increase from adding A+ content due to keywords in the text and behind each photo’s alt text. Pricing: $1000 for one design of A+ content, published across your chosen list of ASINsGET STARTED NOW500+EBC DESIGNEDOur Enhanced Brand A+ Content Service Consists of:Keyword ResearchImage EditingCopywritingEBC Design Using Custom TemplatesEBC Publishing on Seller CentralAlt Text Search Terms (highly technical)#EBC #A+content #enhancedbarndcontent #amazondesign Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: Support the show

Oct 12, 2021 • 4min

Products in Stock Soon? In-Stock Head Start Wastes Ad $$$ Amazon FBA

Send us a text🏒🏒https://sellercentral.amazon.com/gc/fulfillment-by-amazon/instock-head-startProducts in stock soon? Make them available nowWith In-Stock Head Start, customers can find and buy your temporarily out-of-stock products when your shipment is on its way to the fulfillment center.Even with the best inventory planning, popular products can sometimes go out of stock, and that can affect your product discoverability and sales. With this Fulfillment by Amazon (FBA) feature, we will automatically make your out-of-stock products available for customers to find and buy when your shipment is on its way and we are confident about its arrival date. Customers will benefit from a wider selection of products, and you could see higher or more consistent sales.How In-Stock Head Start worksYour out-of-stock inventory will be eligible for In-Stock Head Start once the shipment is on its way to the fulfillment center. We will use the information about your fulfillment center shipment to estimate the in-stock date for your products.Note: To protect the customer experience, Amazon may not make all of your out-of-stock ASINs available for customers to find and buy before the products reach the fulfillment center. This might occur if we are not confident that the shipment will arrive on time and contain the expected number of products.If your inventory is eligible for In-Stock Head Start, we may adjust the delivery promise to customers if we are not confident that the shipment will arrive on time.Important: To increase the probability of out-of-stock inventory becoming buyable for customers, use Amazon Carrier Central, the Partnered Carrier program, or, for China-based sellers, Amazon Global Logistics.How you could benefitIn-Stock Head Start has a number of potential benefits:Discoverability: Products that are on their way to the fulfillment center will appear in search results, giving customers a wider selection and helping to increase traffic to your product detail pages.Sales: Customers can buy temporarily out-of-stock products, which can result in improved sales.Inventory productivity: Taking customer orders while your products are on their way to the fulfillment center can reduce the time between shipment and sale.Important: Your fees and Inventory Performance Index (IPI) score will not be affected.Your In-Stock Head Start statusIn-Stock Head Start is activeReactivate nowYou can pause the feature at any time by clicking the Pause feature at the end of this page.Note: It could take up to 48 hours for your status to update after you pause or reactivate In-Stock Head Start.Frequently asked questionsHow can I be sure Amazon will deliver customer orders on time?With In-Stock Head Start, if a customer places an order for an out-of-stock item, the delivery date will be based on the estimated in-stock date. If the shipment is delayed, we will adjust the in-stock date.Should I change my inventory replenishment cycle because of In-Stock Head Start?In-Stock Head Start is intended for products that occasionally go out of stock. It is not meant to substitute for your regular inventory replenishment schedule. Staying in stock will lead to the best customer experience and could lead to higher sales.How can I reconcile my inventory?You can continue using the same Seller Central reports and tools that you have been using to reconcile your inventory. On Manage Inventory and the Manage FBA Inventory report, you will be able to see the number of units available or purchased through In-Stock Head Start.The Available quantity on the Manage Inventory page wSupport the show

Oct 11, 2021 • 56sec

How to Get a #1 New Release on Amazon FBA - Age of Sage #shorts

Send us a textSupport the channel and purchase some Sage Smudge Sticks https://www.amazon.com/dp/B09C2L41QN?ref=myi_title_dp&th=1✨ AROMATIC WHITE SAGE: The most common and popular herb for smudging. White Sage is associated with purity, has a strong and heavy presence. It is beneficial when you need a space or spiritual cleansing. Dry leaves are all real and natural products with no additives, artificial scents, or preservatives. Each sage smudge stick offers in 4 and 6 inches long.🏠 INVITE POSITIVE ENERGY: Smudging rituals are an excellent approach to clear a space and avoid negativity in the area. It is one of the best techniques to rebalance and energetically cleanse a space to invite positive energy. The smoke of slow-burning bundled sage fills and purifies the environment.🍃 SUSTAINABLY GROWN: Our sage smudge stick bundles are produced primarily in high desert ecosystems. It is vital to our company that all of our sage is sustainably grown and collected. Upon harvest the sage is dried and hand wrapped with cotton string.💝 THOUGHTFUL GIFT: This authentic plant was well known to Native Indian and Indigenous American and used for its healing properties to drive out negative and evil spirits. It is a perfect gift to your family and friends on House Blessing, Christmas, New Year or just because. shrub👌 EASY TO USE: Hold the bundle at a 45-degree point and light with a match or lighter. Let it burn for a few seconds and mildly blow it out. A little continuous trail of smoke should be left. Wave the smoke around your home, office, or any area to clear surrounding negative energies and invite peace into the space.#sage #shorts #shortJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Support the show

Oct 10, 2021 • 1h 11min

How to Measure My Amazon FBA Listing SEO & PPC - Weekly Q&A - Ask Steven Pope ANY Question

Send us a text00:00 Intro10:27 When shipping in FBA, besides putting on the shipping labels on the outside box, should you include a copy in the box, in case the label gets ripped/removed11:06 I received a product identified as/could be used as a real or replica gov, law enforcement, military badge. AMZ removed it, it's a small 11/2" veteran lapel pin12:21 I'm looking to help a brand as a wholesaler to improve their A+ content on a listing14:01 I had an issue and was on w/ the catalog team, my main image was not in white background15:18 Ideal size to upload your product listings pics at17:19 AMZ suppressing listings for hazmat and child protection certificates18:27 How do I know if I need insurance for product liability19:44 How can we get the "Holiday Gift Guide" badge20:19 I got suspended on Walmart for shipping from FBA, any advice on how to appeal20:58 When shipping FBM, do you recommend using AMZ postage or they are similar to ShipStation prices21:20 For FBM do you recommend using small 3PL warehouses or rather big like Deliverr, etc21:58 Anyway to change the thumbnail image on a variation listing23:01 Feedback Button: "Tell us about a lower price"24:30 If relaunching an FBA product, you recommend taking listing back to basics (2-word title, one-word bullet points). How long do you want before putting all the information back into the listing26:06 For a mature product w/ high ACOS in an optimized auto PPC campaign is there any benefit to keeping the auto campaign running27:00 I have heard the GS1 UK brands are the cheapest, can I purchase barcodes from GS1 UK and use them to sell on AMZ US27:18 Are there any negative consequences to regularly (maybe once a month) updating/optimizing a listing28:08 Made changes to a listing after being reported for IP violation. Removed TM term in the title+detail page. Still ranking well, but sales are down. Is this drop in sales due to changing the title or is AMZ punishing me for the IP violation29:42 I launched a product w/ 3 variations. 2 sold out fast and 1 is slow selling. Will it hurt me to leave the bad performing ASIN attached as a variation, or should I separate it31:26 The Amazon Powwow Miami: Amazon Sellers Conference33:05 Sell-through rate for one variation is 1.4, should I run a promotion for that ASIN or I can ignore it because it doesn't affect my IPI at the moment35:30 In the last 2 days, my PPC keeps spending but no sales at all. It's the same campaigns that were making 3-4 sales per day36:06 I have a pet supplement listed under Dog Health Supplies, but it should really be listed under Dog Digestive Remedies37:01 I want to improve a product's title w/ H10 suggested KWs. Will making this change have any short-term negative effect on the product stats or search40:05 How do you find products to sell? What criteria do you evaluate the ones you find42:43 When creating removal orders AMZ asked me to update Automated unfulfillable settings for "Refurbishment and Liquidations"43:18 List price $32.99 w/ an offer $29.99, now I want to increase the price, should I just remove the offer or increase the list price and adjust the offer43:48 I have a brand in the kitchen category and am interested in adding a completely different product (office supplies). Should I add the new product under the existing brand45:09 I have a new item w/c had over 60 sales but doesn't show a category on-page and all items in the same category do show a category on a page45:51 Limit dropped to 1000 while a shipment is on the way. Now utilization quantity 1240 including the shipment. What will happen when the shipment arrived at FC and what will happen to extra uSupport the show

Oct 3, 2021 • 1h 12min

Q4 2021 Amazon FBA Prep, Vine, Supply Chain, Prices, Weekly Q&A - Ask Steven Pope ANY Question

Send us a text00:00 Intro10:30 How's the Age of Sage soap project going11:59 I went from indexing for 3,500 to 6,800 Kws in 6 weeks. Made some small tweaks to titles and pink words. 3 days later, H10 showed that I dropped indexing to 4,000 KWs12:51 All my FBA products are 4 oz or less, do you think I should also make all these FBM for 4Q? If yes, raise the price by how much15:11 Isn't it risky to do FBM for 4Q due to the long postal delays15:54 How is your new launch jiving w/ your restock limit? Did your limit go up instantly when you launched a new product? How does a new item launch impact your restocking limit17:14 Besides Adam Heist, who else do you follow in the Amazon YT space20:18 Besides Traction, what other books have been seminal for you that can be helpful22:55 Given you are growing so quickly, do you think an aggregator will ever acquire your company and have you just focus on their brands24:02 Is there ever a time when you want to repeat back end KWs24:16 Is there a way to see how many customers are placing repeat orders24:50 Can I see how many customers are using Subscribe and Save25:23 Can you wait until all your inventory is placed into inventory for purchasing by AMZ to start your "honeymoon" period26:47 What is the best tool so you can see BSR a SERP page27:00 If I have A+ content, what should I put in my product description fields27:33 Wha fields beside the item SKU do you suggest filling out when using a flat file listing change, and can this file be used across multiple marketplaces28:26 When performing an organic KW search using Cerebro, in many cases words it's telling me I index for in positions 20-50 and I cannot find it28:59 I have a product that has a particular design but isn't converting well as my other products if I want to redesign the product, would you start a new listing or use the existing one and add the new design as a variation30:24 Not sure how to get an "orderable GTIN" for case packed level when I try to convert from Seller fulfilled to Walmart fulfilled31:34 I found that many of the KW in my organic 20-5 search has no clear relevance to my product32:15 What would you suggest if an ASIN has far greater PPC sponsored words over organic KWs32:59 Any suggestions to push through a brand name change33:26 Do you recommend running PPC campaigns on exact search phrases that H10 shows that your product' is indexing for34:06 Someone got their hands on some close out the inventory and listed it undercutting our price and killing our listing34:40 Is AMZ asking you to lower your price based on off-platform marketplaces common35:24 You said earlier to someone "do you pay for daily KW ranking"35:35 I listed one product before I was approved for Brand Registry, inventory is at AMZ waiting to be checked. 36:18 I would like to use the A+ content grid to compare my product to two other products that do the same thing, but in a completely different way37:00 Have you heard of UK sales dropping after Brexit37:31 Just started w/ a company competing in 3 categories. Any recommendation on how to most effectively structure campaigns38:52 If you raise prices & competitors do not, does that hurt your listing41:19 How do you add a subcategory to your main category through SC41:47 Dropship items suppressed for price or inventory reasons42:42 Any content suggestions for someone starting on Walmart42:50 ASIN REVIEW: B08H8WZN3H46:35 Does updating SKU will affect your ranking on metoo listing46:45 I have a US TM and BR in the US. How do I then get BR in CA48:03 Competitor copied our bullet points w/o any modifications and also use some of Support the show

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