When to Lower PPC Advertising Spend on Amazon FBA - PPC Mastery Summit Q4 2021

👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too)

00:00 Intro
00:26 Q4 2021 is going to be hectic
00:55 Number 1: Going to stock out
01:40 You need to have a healthy budget
02:06 What some experts think
02:33 Restock limits are also adding complication
03:05 Number 2: Having "0" sales
05:54 When looking for an opportunity to lower Adspend
06:31 Number 3: Advertised for 90days and no margin
07:47 Do you turn off your ads?
08:24 Profit at cost of growth or growth at the cost of profit
09:37 Number 4: When PPC bids are too high
10:48 Number 5: Out of season
11:28 Number 6: Diminishing returns
13:56 Number 7: When you have better results and opportunities outside Amazon
14:58 Number 8: Better campaigns inside the seller central
16:42 Why ads don't display, tip 1: Banned products from ads
17:53 If your keywords are not relevant

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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

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