Is There a Diminishing Return?

If you're over spending a for what the market can bear, you might be buying position number one or position number two on the search results at the cost of two or three times position two or three. If your sales are under a million dollars per year, there's almost zero % chance that you want to be in position one 24 seven. You'll get better results from having a position three, our position four and showing up somewhere else on the detail page. Maybe maybe a video ad has a better result for you.

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