My Amazon Guy

Steven Pope

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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Jan 28, 2022 • 22min

How EVERY Amazon SEO Tool is WRONG - 20% MORE Search Term Juice with this Technique

Send us a textBytes vs Characters Explained. In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.ALL THE SEO TOOLS ARE WRONGMany Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.00:00 EVERY Amazon SEO Tool is WRONG01:29 SEO tools are counting characters instead of bytes01:59 What is a character and what is a byte02:43 PROOF!05:06 Is a space a byte06:23 Should you include commas in your search term field07:41 Spaces and commas don't count08:17 Amazon help file that proves all Join the Conversation on LinkedInWrite your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Jan 24, 2022 • 1h 38min

Every SEO Tool is WRONG - BREAKING NEWS on Amazon Search Engine Optimization with Steven Pope

Send us a textIn the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.ALL THE SEO TOOLS ARE WRONGMany Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.Join the Conversation on LinkedIn00:00 BREAKING NEWS on Amazon Search Engine Optimization09:49 Every SEO Tool is WRONG11:24 SEO tools are counting characters instead of bytes16:13 Should you include commas in your search term field17:31 Spaces and commas don't count19:16 Amazon help file24:05 Would it be better to run vouchers instead of PPC? How does it compare in terms of boosting rank24:43 I'm trying to do a daily/weekly/monthly P and L report for each of my SKUs25:11 My TACOS are in the mid-30s range still 3mos after my multi-ASIN brand launch, how do I drive it down27:20 ASIN REVIEW: B09H3QW36429:42 How do you continue to expand your KW and competitive SKU PPC target list weekly31:02 Do you maintain using fixed bids after launch, or do you eventually switch to dynamic down31:43 How do you adjust bids for KWs w/ super low impression32:51 Can we write another language in the A+ like if my customers are Korean in the USA33:28 If I put a quote from the Bible in A+ content, is that allowed35:24 What's considered to be the average return rate35:52 What's a healthy operation expense margin for AMZ FBA37:42 What new PPC strategies are you doing this 202239:32 Our grocery items are getting gated under baby food and dietary supplement42:01 Once we chose the working KWs and ASINs from auto campaigns and create new manual ones based on the auto campaign results, why did auto campaigns start performing badly43:23 I have a seller that wants to sell a brand but can't get authorization from AMZ even though they have sent invoices that show they are buying products directly from that brand44:08 What are your thoughts on some PPC tools like INtentwise, Perpetua, Kenshoo,and Pacvue45:07 If I sell a product that is a top seller on Home Depot and Lowes can we use graphics of those stores in our A+ content45:41 What's a healthy ratio of PPC organic sales46:34 Is AMZ manipulating suggested bids to make us spend more47:25 Why do you only recommend using exact and broad match in launching, not phrase47:50 I'm changing ownership on my AMZ brand to my LLC, anything I should look out for48:18 What is the average monthly spend of the accounts you consider as Big accounts49:11 Listing was taken down for a month, should I go launch mode again for that product to rank better49:41 My yearly sales is 70K w/ 7k AMZ is asking for insurance w/c costs around 2k.52:36 I checked in late, my new/same product coming in is less weight than the previous53:52 Do you recommend returnless refund for products under $1255:14 When making a new brand before you know your products, would that be a problem since they ask for the category55:39 When transferring ASINs from category to PAT campaigns, do you negate the ASIN in the category campaign55:54 My main cash cow ASIN has been out of stock for 6 weeks because of UPS not collecting it at the port57:27 ASIN REVIEW: B08TKR3TYD1:01:45 After listing in CA and MX, I'm getting H10 alerts eSupport the show

Jan 20, 2022 • 2min

How to Unenroll a Brand from Amazon Brand Registry 2022

Send us a textGo to brand registry and create a case for “Technical Issue”here is the template I use:Greetings Amazon Team,We need this case escalated to the brand registry team immediately.We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program.We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.Unenroll the brand “ENTER_brand_name” from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.Thank you.00:00 How to Unenroll a Brand from Amazon Brand Registry00:11 Why would I want to do this00:26 MAG offers Amazon Brand Name Change service00:39 How to file a caseThen, they will respond back and ask you if you still would like to unenroll the brand name. Simply say you still would like toBefore requesting the unenrollment, please remove any other admins or other users for that specific brand name. Otherwise, it might cause confusion on Amazons sideJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Jan 19, 2022 • 1h 9min

PPC AMA with SellerX Hannah Whitlock

Send us a textHannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin’s newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.00:00 PPC AMA with SellerX Hannah Whitlock10:12 Introduction of guest: Hannah Whitlock10:26 What does SellerX do11:05 What is the best advertising strategy going into 2022 right now12:48 What is your preferred AMZ campaign structure14:27 What sort of bidding strategy should you be using on your PPC campaigns16:15 How accurate is the category conversion rate in Growth Opportunities17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch18:57 Why do you only recommend using exact and broad match in launching and not the phrase19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I’ve used bid calculators and now I’m getting no impressions at all25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher27:57 What is Broad Match modified campaigns28:33 When you are tasked to a PPC audit, what areas do you check31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales32:26 How many KWs would you include in a campaign32:56 Which strategy is best for high priced products35:36 How many target keywords do you include in one manual campaign36:06 B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords36:58 What a budget ratio should be, SP versus SB versus SD39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products43:05 What tip would you give for making a sponsored brands video convert well43:53 In your opinion, what is the most underrated Ad feature on AMZ44:05 Is there a PPC course available44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign45:37 What do you think about creating 4 auto campaigns for 4 different match types46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few centsSupport the show

Jan 15, 2022 • 1h 16min

Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope

Send us a textmyamazonguy.com/jobs if you want to work at MAG00:00 Amazon FBA Weekly Q&A with Steven Pope10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can11:34 How to choose which video will be the main next to the images13:26 How do we add the "From the Brand" content15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 202218:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs22:30 Do you recommend posting brand content on Tiktok for AMZ brands24:21 How can I get AMZ brand to sell well on Shopify25:25 Any company to use for AMZ Page Videos25:43 Do you recommend doing Email marketing for an AMZ brand26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website26:47 When you have fully optimized a client’s listing, does your team ever go back and change the title or bullets? What’s their process in doing so and finding new or missing KWs28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching31:19 How do you decide if Amazon DSP makes sense for one of your clients34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description35:58 How do you balance work and family life37:35 Any advice for managing inventory while selling seasonal products39:07 How competitor videos end up on my page, and how I can target competition40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales44:50 What do you use to report to your clients on the brand performance46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign47:20 What is your advice to increase the limit and improve the sell-through rate48:56 Do you know what paperwork is required to sell KN95 masks49:41 When would you create variation vs separate listing54:28 Can you put H10 to ask for reviews as Junglescout does54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that55:30 Do you recommend Pinterest marketing55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas59:20 How to connect with an AMZ rep59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in betweSupport the show

Jan 12, 2022 • 27min

[Product Launch Guide] Amazon FBA 2022

Send us a text00:00 [Product Launch Guide] Amazon FBA 202200:16 Should you go all-in on 1 item or moderate strategy launch 3 products at the same time01:12 Live sample items for discussion02:24 Why launching 3 products at the same time is problematic04:02 As an item increases in its velocity, the higher up it will leapfrog all of the KW rankings05:04 A thousand KW indexed in 30days is successful05:48 Free SEO guide: https://myamazonguy.com/search-term-optimization/07:40 Don't miss the crawlable text on your A+ content 09:33 Get in 500 words in your A+ content 11:08 To be findable you must Index for hundreds of KWs12:34 Advertising Logistics17:07 Basic checklist on the listing19:16 KW research using Helium1021:20 Live demo on KW research25:23 Stick with the product you understand the bestJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Jan 11, 2022 • 10min

How to Reduce FBA Fees by 11% - Amazon Fee Calculator

Send us a textCalculating Dimensional Weight https://docs.google.com/spreadsheets/d/1EhibaHbeUeyl6p07-tJ0FgpuZjtsunFe1m3uLul96hA/edit?usp=sharing00:00 How to Reduce FBA Fees by 11%00:13 AMZ FBA Fee increase00:48 AMZ FBA Formulas01:45 How to calculate dimensional weight05:12 Download your google sheet tracker06:20 Another thing to be aware of is the Storage Fees08:47 In-Stock Head StartDimensional weight since Amazon is basing the FBA fee off of item weight or dimensional weight whichever is greater - dimensional weight is easy to calculate but people just make it way too confusing - it's simply L x W x H = X then divide X by 139 to get Y then you round to the next whole LB (a lot of ppl miss this part) - this is the weight that is used to calculate the FBA fee if using dimensional weight - so how do we use this info? you work backward to figure out if you can reduce your FBA fee by shrinking your dimensions slightly.. for example, if you have a product that weighs 2-3lbs but has the dimensions 16 x 9 x 3, your dimensional weight is 3.11 lbs (16*9*3 = 432 / 139 = 3.11) and because of that .11 lbs of extra-dimensional weight, you're bumped up to 4 lbs and the next pricing tier from $5.79 to $6.43 or $.64 more per unit or an 11% increase in fees.. so what do you do? you have to determine whether it's reasonable that you can shrink your dimensional weight to 3 lbs or less by slightly reducing your dimensions L x W x H to equal less than 417 (which is just 139 * 3). If you can shave just 1 or 2 inches off like 15.9*8.9* 2.8 = 396 / 139 = 2.85 lbs = bumped up to 3 lbs, not 4 - note dimensional weight is a factor in calculating your storage fees too.NOTE: 18 x 14 x 8 is the Standard Size and if you exceed these dimensions, you're going to go into Small Oversized where the math is slightly differentSometimes people want to know when they sent in a particular sku last, how many units were shipped in, etc but they think the only way is to go through the FBA shipments and find the last shipment for that sku.. Much easier/faster doing this - Reports - Fulfillment - Under Inventory - Received Inventory - simply enter sku and filter to date range wanted and it will identify all of the FBA shipments into the FC for that particular skuHow to see your estimated monthly storage fees for next month.. Reports - Fulfillment - Manage Inventory Health - in one of the very far right columns it gives you this amount - Momstir's estimate for November is $3164 right now.This is a good thing to know especially right now in the 4th qtr. This report also tells you ways that you can reduce your storage fees by doing certain things.FBA fees: https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGWInventory Health Report: https://sellercentral.amazon.com/reportcentral/MANAGE_INVENTORY_HEALTH/1In stock head start: https://sellercentral.amazon.com/help/hub/reference/TBBP39NRMSMZK98Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast Support the show

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