My Amazon Guy

Send us a text00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo and Matt Davis - 09.30.202210:21 Amazon switching to new UI11:28 Fall Prime Day on Oct 11 & 12, 202212:00 Can't modify my US listing; My Australia SC is a "winning contributor"13:10 Is the one-EU fulfillment thing (Pan EU Fulfillment) working for your clients14:07 For international marketplaces, we already have the listings ported over, but how can we port over the stores14:37 Are there any differences in creating variations for FBM products compared to FBA15:29 We have a competitor that doesn't list where their product is made (China) on their PDP16:40 What's the overall strategy to grow sales from 300 1st month to 1000 monthly19:06 Lost BSR on all of my account back in 2020, still waiting for Amazon support to fix it22:22 What are the consequences of category manipulation24:49 When I first launched my product, the title character limit was 250, now its 20025:59 Can you please breakdown further what search term data means when it says "7 day sales"28:25 Competitor copying all my designs style and text29:15 Client asked me to launch an herbal health supplement over at Amazon US32:50 I'm buying legit GS1 UPC codes but continue to get messages from Amazon saying they are invalid35:05 I was approached to start an Amazon account but the owner wants their identity to be completely hidden36:31 Difference in search function between broad match modified and phrase match38:51 If I run a broad match modified on the word "garlic press" would you put the same KW in a regular broad match as well40:31 Amazon is offering to optimize my Ads for free44:19 Where can I see if I'm running out of budget47:45 Why is Amazon labeling this prime day as an early access prime day49:45 I'm about to purchase a trademark, how long will it take for Amazon to recognize my brand51:33 The brand I'm referring to is in home & kitchen and does over $15M annual worldwide53:17 Do conversions from KW targeting positively impact ranking more than conversions on product targeting55:18 I have increased my sale price from 19.99 to 24.99 then I have been slowly losing rank1:00:03 Should I use one brand to sell multiple products in diff categories1:01:09 I have a product in a subcategory of Grocery. Most of my competitors are in another sub-category of Grocery. Both are relevant, am I at a disadvantage, listing in a sub where most of my competitors are not1:01:56 Can't enter more than 250 characters on search terms1:03:43 I am selling on Amazon, should I extend to Shopify1:05:38 My listing has been deleted from everyone, is there a way I can revive my UPC, EAN1:06:44 Is there a way to get rid of all variations falling in DPM1:07:11 I'm tracking KWs for ASINs B006H9S3WA & B00KH6PQRY. Lost organic ranking on every single one of my KWs1:09:01 My PPC sales dropped this week, w/o changes done1:11:03 Can you tell me what is the concept of the retail contribution of an ASIN1:12:26 Has been selling under our brand w/c is US trademark registration pending for 9mos. Amazon suppressed listings saying they can't prove our company affiliation w/ the brand1:13:59 I lost my organic KW ranking, none of the relevant KWs are showing or getting indexed1:14:34 Do you use target sponsored PPC campaigns ever and any specific details to make the most efficient they can be1:16:34 I want to sell in a category in w/c the brand is having 8 to 10 listings. Most of the revenue is captured by this brand. How can I survive in this category and make a profit in this category1:17:38 We launched "Brand A" on Amazon 4 years ago. "Brand A" has neverSupport the show

Send us a textYouTube Link: https://youtu.be/7hHGV2hMovY00:00 Weekly PPC Q&A with Matthew Davis and Faith Denniston - 09.27.202210:37 Do you target the given KW in all match types, or just exact13:48 Do you set the bids of extracted search terms to be whatever the CPC of the given term was from the search term report16:32 Do you  make a concerted effort to ensure you are not targeting the same KW in other campaigns19:43 Can you give a brief rundown of what Amazon DSP is25:36 Can you explain page views vs sessions27:39 How to change the manufacturer attribute on an ASIN28:57 Can you verify that for every Ad sale you make, you make 3 organic sales thus improving TACOS32:48 Just created a variation for a particular profession. 2 sell ok 3 do not. Currently have auto/broad/exact/ASIN campaigns for all many same KWs. Should I deactivate campaigns of the lowest sales, current ACOS is high35:09 I have 1 listing w/ 1 sale, 0 reviews for over 80days active by now. Steven suggested I create a new listing but running into constant issues w/ AMZ for the new listing (rejected GTIN)39:57 I asked Steven about the HOTD mug, and he said to do it. It's high-risk high reward play43:23 Should I go for all exact KWs that have high relevancy/high SV or will I benefit more if I focus on 1 or 2 long tail KWs only46:47 Should you evaluate TACOS per ASIN48:32 If I have a new video I want to run as an add on the existing product should I run it targeting the same KW that I know I'm already highly converting for in other campaigns49:46 Should I also separate my SBV and KWs the same way I do my SP Ads50:59 Category changed, still works. BSR was 18,000, now plummeted to 210K. Category/product type still reads the same in the flat file, does it take time for BSR to update52:00 I have sent in a 2nd FBA variation. 1st variation did not do well earlier, just 20 reviews not a good rating w/the existing FBA inventory. Should I relist the 1st variation and sell both anew53:45 Does "sold by Amazon" under the add to cart button mean Amazon owns the brand54:15 I have a main KW in an exact single KW campaign & its plural form in a campaign w/ 4 other KWs. The plural form is getting a lot of impressions and clicks and has used up nearly $30 and no sales. Main KW has SV of 150K and plural form has 250056:40 What PPC tactics would be used for an off-season product like inflatable pool floats58:50 What is the implication of using ASINs in the backend instead of EANs for the product ID type1:00:29 What would you do if you are a US brand w/a brand registry in the US only and selling in Europe only via authorized partners1:02:03 I made separate campaigns for exact, phrase, and broad but none of these campaigns were getting impressions1:05:02 What is good for PPDC first, auto or manual1:07:22 If you add a new TM'd brand to your existing brand in BR, can you switch your existing ASINs to the new TM'd brand1:07:54 How long does it take for Amazon to investigate missing units from closed shipments1:09:17 I'm expecting PPC costs to be high going into Q4 for "gift" and "seasonal" KWs, how can we best manage this1:12:30 Wanted to sell a product which is having asked for a Hazmat review. For the time being I think I will clear it, do you think this category can cause more problems in the future1:14:24 How should a person motivate himself while waiting for the inventory to reach Amazon warehouse1:17:42 How do I calculate TACOS1:18:20 Listing displays earphones but our product is food. Unable to update the image. Amazon says there's another contributor1:19:34 Do you recommend crying, screaming, or swearing at your computer to Support the show

Send us a textYouTube Link: https://youtu.be/bO074d6lTT400:00 New Seller Central Navigation Hack00:13 There's a bookmark button!00:50 Adding bookmarks01:52 This new navigation menu looks like for mobile phone🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/0V5zqFoEqHQ00:00 New Sponsored Display Video Ads on Amazon00:32 New video Ad format section inside Sponsored Display 00:47 Walkthrough setting up01:47 Setting audiences type04:37 What product we are actually advertising06:28 How does the video Ad work for this07:22 Uploading the video07:43 Video dimensions requirement: 1920x1080 or larger09:24 It's a close beta and probably hit in the middle of Q410:48 Key Features11:31 Where will the video creative show11:55 What will the video Ad look like12:13 Which marketplaces will it be available12:30 How different is Amazon DSP online video (OLV)13:02 How is it different from Sponsored Brands Video or streaming TV Sponsored Brands13:35 Video specs🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/zDLKNnMb7Qw00:00 How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort00:42 Search Query Performance02:22 The ICAP Marketing Funnel03:37 Use Case: B09C2L41QN05:07 Result after optimization based on the report07:43 It automatically sorts your KWs09:37 Integrating exact match KW into your listing12:54 MAG do different SEOs on different phases19:22 You look inside Search Query Performance using the ASIN21:01 Creating a PPC campaign23:16 Goal is to create SEO and PPC campaigns for KWs that shows up in the Search Query Performance Report23:50 Enroll now at MAG School24:15 Visit myamazonguy.com/seo for free MAG SEO Phase 1🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For the First 6 Months with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/WrPleFJJI1k00:00 NEW Amazon Account Health Scoring System00:45 How are they scoring it02:40 All new sellers start with a score of 20003:36 Multiple violations of the same policy will impact the account health in 2 ways04:38 Personal speculations🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/09le_AgnDUoAmazon FBA Must-Have Check00:00 Introduction00:11  Age of Sage on Seller Central00:24 Amazon Seller Central dashboard does add value00:42 Start by checking on restocking01:17 Check out PickFU’s video to get your main images right01:31 Check the stock per SKU04:15 Check the shipment IDs at the shipment summary04:49 Check Main Image06:04 You can load a video to answer a question on the Question & Answer section of the listing07:04 Put keywords on the Question & Answer section because customers' questions do index07:21 Apply for local business tags07:26 Check bullets and emojis07:34 Have your Brand story up on your listing07:44 Identify Customer Avatar07:56 Optimize product description with A+ Content or Premium A+ Contents08:00 Age of Sage has Premium A+ Contents08:35 Submit 15 A+ Contents to get access to Premium A+ Content10:14 Showcase other products through Product Grid10:23 SEO masterclass phases 1 to 410:45 Difference between indexing and ranking a keyword11:36 Phase 1 - Indexing, your goal is to simply show up12:06 Phase 2 - Incremental indexing - makes room for new Search terms13:00 Phase 3 - Strike zone keyword update14:04 Golden keyword ratio of 1:217:46 Age of Sage needs to have an exact match for men’s soap20:54 Be sure to audit your listings at least every quarter22:28 Phase 4 - is all about market share22:34 Search Query Performance Report - Shows data on the ASIN level23:45 Top Keywords shown on the Search Query Performance report give you an understanding of what keywords you need to focus on in both SEO and PPC28:54 ICAP Marketing funnel29:30 Losing some of the men's vote maybe because of the brand story with girlie stuff🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For Your First Six Months with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/x7grcyb1HyA00:00 How do you revive an old brand01:02 Brand store just been published01:21 You can follow brands in Amazon02:26 Create a sub pages03:01 Get everything in the entire catalog listed for sale in Amazon04:17 We don't have brand story and A+ content06:08 Setting up SEO08:11 Setting up variations09:12 Doing some KW research11:49 MAG SEO Phase 015:43 Spanish KW should be on your list of KW research16:31 Duplicate the SKUs🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/GKaO1Eb0SXw00:00 How to know when to fire an employee00:55 Does the employee get it, want it, and have the capacitiy to do it?03:37 Core Values06:39 Manager Values08:14 Does the empoyee lack a key element of delivery to their role?09:44 Does this employee lose MAG money? Do they lose us clients? Are there excess client complaints?11:07 Additional: Employee Handbook🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYouTube Link: https://youtu.be/G2kpHID9HkQAre Amazon Conferences Worth Attending? Helium 10 Sell + Scale Recap00:00 Introduction00:14 Steven Pope talks about his Sell + Scale Summit experience00:22 He enumerates the guest speakers in the event00:52 He talks about the new digital app, Whova01:05 He won 1st Place on the Leaderboard in the Whova app01:52 Most interesting thing about the new app02:30 Great concept of the Whova app because of the engagement02:54 Happy to see Gary Vee and ask him a question03:05 The app not only gives directions but allowed sellers to ask question03:44 Steven Pope spent 4 hours writing PPC Tacos jokes04:27 Disappointed because most of the speakers did not engage in the questions in the app05:57 Helium 10’s Sell + Scale was a marquee event06:27 Sellers never want to be sold to06:52 They could have done the comment frequency like Reddit07:44 What he likes most about the app is having the full list of the attendees08:22 Offered sellers to look at their listings08:53 Age of Sage listing showing its brand story and premium a+ content and a+ content.09:48 Conducted poll on LinkedIn if conferences are worth attending in person and lots of sellers           engaged in the post, especially those who attended the Sell + Scale Summit16:49 Summary of wins for the attendees, for the speakers, for the sellers and vendors.17:28 Question: What would it take for you to go to an event?🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show