My Amazon Guy

Steven Pope
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Jul 31, 2022 • 1h 33min

Benefits of Amazon Launchpad ? Best PPC Strategy for Prime Day? My Amazon Guy FBA Weekly Q&A

Send us a text00:00 - My Amazon Guy FBA Weekly Q&A, June 17, 202210:03 - Introduction for co-host, Aadil Qamer10:38 - Amazon 2022 Prime Day, July 12-1312:09 - Benefit of Amazon Launchpad on sales boost13:57 - Solution for 5665 error using brand name on a new listing15:48 - Do you have to be branded to give a trademark to sell new items16:20 - FBA Warehouse to destroy rather than return product when having stranded inventory17:05 - Completing parentage title for ranking and SEO18:51 - Broad & phrase match campaigns20:15 - Amazon received two boxes, however content of one box was not checked in21:39 - Amazon auto-enrolling US FBA sellers into NARF22:46 - ​Best strategy for low-budget PPC24:08 - SEO relationship between Parent-Child ASINs25:58 - ​If running a broad match campaign and the main KW is vitamin c serum, would It make sense to have another high volume KW’s like vitamin c serum for face, skin, or cleanser27:23 - PPC strategy for size variation28:21 - Launchpad is not worth the money or effort28:35 - Amazon seller support sending the same response30:28 - How long should the launch process should take32:00 - When creating Prime Day-specific campaigns, would I keep my regular campaigns still on33:03 - Do you hire only those w/ experience and fluent English comms skills33:38 - Tools and techniques for wholesale hunting33:58 - Tools for keyword search37:04 - German VAT and to get exemption for AMZ Germany37:32 - Unoptimized listing affected after aggressive PPC38:30 - Advantage of using Phrase Match vs Broad Match38:59 - Better tool for AMZ wholesale hunting, H10 or Junglescout38:09 - With product w/ size variations, how to increase sales for other sizes40:59 - How to expand in another market like EU42:09 - Best tool to count bytes43:02 - Conversion rate above 15% is leaving sales on the table44:09 - Coping up in a situation where competitors have drastically reduced prices45:40 - Criteria to use to decide when to switch from fixed bit to up/down47:01 - Recommendation to set up 1,000 products into ad campaigns47:52 - "Provide missing tracking IDs" when sending inventory from China48:56 - Someone is arbitrating my products for a high premium and I'm getting bad reviews due to the high price49:56 - One day sales are good and second day sales are down51:16 - All points of differentiation between the old bulk PPC and the new one that will go into effect on July 1st53:19 - Could creating another variant be competing against yourself54:19 - How to get hijacker off the listing while TM is pending55:17 - How to change GS1 code w/o losing reviews and ratings58:02 - Products get better sales on PDP, but not top of search59:22 - Is there a way to find the number of reviews that each child variation has individually1:00:06 - Incorrect data on Category Listings Report1:02:57 - Better tool than Junglescout and Helium101:03:13 - Running aggressive PPC on unoptimized listing1:04:53 - With launched product, getting clicks and impression on PDP using diff PPC strat but not getting sales and ACOS 386%1:06:47 - Product launch date or date first available be an option to create an FBA listing in advance1:08:12 - Group products by category or hunders of campaigns in the spreadsheet load, does MAG or AMZ do this?1:09:17 - Top item campaign bid got much higher than the item in original price1:11:07 - Is Customer Conversion Rate column giving the CVR for the brand or showing the CVR for the category1:12:11 - 2 answered questions does not styp on top of the PDP1:13:40 - Under the Category column, the diSupport the show
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Jul 30, 2022 • 1h 4min

PPC Strategies for Newly Launch Product: Ask Any Seller Central Question with Jason Mastromatteo

Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 - My Amazon Guy FBA Weekly Q&A09:57 - Introduction of co-host for today, Enrique Becerra10:54 - Shipping oversized units to customers via freight carriers12:46 - Product insert mentioning free giveaway or QR code printed on the packaging15:09 - PPC strategy for newly launched product16:23 - PPC from the beginning17:07 - Alibaba equivalent for Mexico/Latin American product manufacturing18:28 - Cannibalization of your ads20:13 - Creating an exact match campaign for a specific KW I'm not indexing for help me organically index eventually21:27 - For your own product research, what percentage net margin do you aim for22:57 - FBA returns to the seller directly24:54 - When optimizing PPC campaigns, ex. 14 days' worth of data. What should be the sequence? Search term report first to see possible negations, then KW bids, then Budget? How many days in between each?27:32 - How should PPC be adjusted when either raising or lowering the price29:53 - How to find clients as an Amazon PPC service provider30:54 - If I can see running out of stock, should I also lower the bid33:30 - 14 days ago I had 2000 organic KWs, and 2000 sponsored. I did SEO phase 3 by duplicating the most important KWs in exact match form throughout the listing, now the organic KW count is 1500, and PPC is untouched34:44 - Do you recommend only ASIN targeting newly launched products37:30  - Advice on how to become good with PPC insights, metrics, and optimization38:12 - Campaign structure for a newly launched product w/c does not have many relevant KWs40:05 - With performing keywords, do you keep them active in both broad and exact match campaigns41:00 - Different pictures are shown in my product listing43:21 - A+ content untouched, just added the most important KWs 2-3x in bullets, backend search terms, subject matter44:05 - FBA and FBM stock out flipping46:01 - Key points to monitor in the business report51:05  - How do you turn on email notifications for Amazon Answers (Q&A) on product pages54:27 - Doing online arbitrage product sourcing problem, how to improve it56:46 - How to launch PPC campaign for a newly launched product in the US marketplace when the product is in the honeymoon period59:29 - How do you manage ACOS when getting out of budgetSupport the show
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Jul 29, 2022 • 5min

Why do all ASINs start with "BO" (ISBNs sucked, that's why)

Send us a text00:00 Why do all ASINs start with "B0" (ISBNs sucked, that’s why)00:04 Did you know that Amazon started out as a bookseller?00:21 Amazon put "B0" as the starting alpha numeric in front of every single product in its catalog. 00:27 The ASIN was born00:34 The ISBNs were extremely problematic00:53  Amazon was officially launched on July 16, 199501:06 ISBN stands for International Standard Book Number01:27 Amazon made a marketplace where everybody sold on the same page for the same item01:37 Listing on eBay is like an auction house more of a marketplace02:15 Amazon has an entire catalog and created an alpha numeric ASIN02:21 They couldn’t do both lower and uppercase so they started with all caps "B0"02:53 ASIN started with a Base 36 number, that’s the alphabet plus 10 numeric digits03:10 Some old listings still use ISBN inside seller central, especially with food categories03:28 ASIN is different from FNSKU which starts from XO03:35 ASIN is to identify it to the consumer on one page which could have multiple FNSKU00:00 Each individual FNSKU has its unique SKU03:53 SKU is what you labeled your own product or model number03:57 FNSKU is the bin location of your product at the FBA04:27 Tip – Never use lower case in any data set especially as it relates to SKUs04:33 Use all CAPS to avoid a headache#asin  #isbn 🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jul 28, 2022 • 4min

How to Remove Pesticides Errors on Amazon FBA

Send us a text00:00 Remove Pesticides Errors on Amazon FBA 00:35 How to quickly fix anything that's related to pesticide01:45 Understanding what makes a pesticide 02:52 Online resources🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,pesticides,epa,fda,mosquito repellent,selling pesticides on amazon,pesticides errors,compliance,Pesticide Marking,pesticide registration status,pesticides exemption,pesticide certification numberSupport the show
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Jul 27, 2022 • 8min

How to Review Amazon FBA Inventory Aging and IPI Score

Send us a text👉Inventory Dashboard: https://sellercentral.amazon.com/inventoryplanning/dashboard?ref_=myi_id_vl_fba👉Inventory Performance: https://sellercentral.amazon.com/inventory-performance/dashboard/ref=icpd_ipid_w_g👉Manage Inventory Health: https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=myi_mih_vl_fba and https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?sort_column=est_ltsf&sort_direction=desc👉Automate fulfillable Inventory Settings: https://sellercentral.amazon.com/recoveryui/removal-setting/automated-lts00:00 - How to Review Amazon FBA Inventory Aging and IPI Score00:18 - The Inventory Dashboard01:22 - Excess Inventory02:06 - Lower the price02:57 - Create a removal order04:34 - IPI Metrics05:31 - Automated removal of aging inventory07:28 - Be married to your business, but not to your products🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Support the show
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Jul 26, 2022 • 6min

🚨NEW PPC Targeting: Expanded Match Type (Amazon)

Send us a text00:00 NEW PPC Targeting: Expanded Match Type (Amazon)00:09 New Amazon Product Feature teaser00:28 Product Expanded Targeting (Expanded ASIN Targeting)01:17 Amazon is coming with a new targeting type to help narrow down the field01:20 This Targeting gives the ability to give expanded views01:30 Amazon using its Algorithm expands the target for selected specific product type01:40 Amazon will use the buy and behavior of the consumer01:59 Located at New Campaign inside seller central02:46 Corresponding Expanded Box to check03:18 Related LinkedIn Post from Hannah Whitlock03:49 Related LinkedIn Post from Amazon Advertising News Tips04:36 Don’t negate good keywords04:49 Let Amazon do some of the expanded product targetings04:55 When will the robot be better than the humans?05:53 Be on the lookout and check accounts once a week06:01 This feature is probably 100% available by August this year🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jul 25, 2022 • 2min

Throwing PPC at an Unoptimized Listing - Amazon Seller Central - Amazon FBA tips

Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Best Business Book I've ever read:The Road Less Stupid https://amzn.to/3MUv3IRTop 5 Business Books that have helped me in 2022:Extreme Ownership https://amzn.to/3mYGODXGood to Great https://amzn.to/3aRBQ8RThe Infinite Game https://amzn.to/39pr7STSimple Numbers https://amzn.to/3zyHTK4Scaling Up https://amzn.to/3MJCFxYTop 5 Business Books that have helped me in 2021:Traction https://amzn.to/39iwymJRocket Fuel https://amzn.to/3MEjUvXWho Not How https://amzn.to/3NOBkakWho https://amzn.to/3MJRZdSPrinciples https://amzn.to/3MLdriT#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jul 24, 2022 • 2min

Amazon Advertising Console Feature Update! ~ 'Cost Type' sort tab ~ What it is and how it can help!

Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jul 23, 2022 • 6min

ASIN Review: Topvico - Water Sensor

Send us a text00:00 ASIN Review: Topvico00:43 Keyword Distribution02:46 Potential Amazon market share03:08 Why PPC is important03:58 Lot of keywords with potential 04:37 Title and bullet character count04:48 Design improvements05:21 The Brand Story Module05:33 My Amazon Guy: The Full Amazon Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jul 22, 2022 • 5min

ASIN Review: Skull Society Decal

Send us a text00:00 ASIN Review: Skull Society Decal00:20 Keyword Distribution02:23 Area of improvement: Title and bullet points03:01 Area of improvement: Design and images04:11 My Amazon Guy: Amazon Full Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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