

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Sep 6, 2022 • 6min
How to Enroll in Buy with Prime
Send us a text00:00 How to Enroll in Buy with Prime00:14 It is an invite-only program01:10 You need Shopify or WordPress websites01:45 What to expect on your Amazon Seller Central account02:10 What we learned from an Amazon Buy with Prime specialist05:41 Amazon Prime buying out of Amazon will beat the fees on Buy with Prime off a websiteBuyer has to have a Prime account, Coupon codes cannot be used when the order is processed with Buy With Prime,Off-AMZ sales are separated from AMZ sales in the reports, Seller owns customer information,Reviews are going to the DTC website, There is a DSP opportunity (dtc websites), https://www.amazon.com/b?ie=UTF8&node=23865204011 - websites/sellers on this page really push forward the Buy With Prime feature, which is why they are on this website. Buy with Prime currently has small but growing number of brands. ENROLLMENTBy invitation only, This program won’t be available to all sellers very soon, as they have their own limitations currently (staffing etc) Should there be a brand that can benefit from Buy With Prime, we can recommend that brand to the Brand Development Rep I had the meeting with and she can arrange the invite, Enrollment / Set up is fast and easy and once set up, the seller can turn Buy With Prime on or off depending on the time of the year or any other circumstances, There is NO SETUP fee SET UPProducts with variations cannot be sold with Buy With Prime, needs to be a single listing (with no variation option) on the seller’s DTC website, Seller can turn Buy with Prime on or off for all products in the catalog, or for a single product FULFILLMENT & RETURNS Fulfilled from FBA, They have different tiers (1-2 day delivery, 3-5 day delivery,..) but she’d enroll us in the fastest one When returning the product, buyer would have to print the label, Returns are going to AMZ Warehouse (here I asked if it’s possible to re-route them, because we don’t benefit from unfulfillable orders in the AMZ warehouse, and she didn’t have the answer), FEESThere is no set up, monthly, yearly or other fee, There are fulfillment fees (3% of the order, fulfillment starts at $4.75, $2.4% for payment processing…) example - just the fulfillment for the Mom Box is at $10 🏫 https://mag-school.com/- PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Sep 5, 2022 • 1h 23min
Product Title Best Strategy &Variations troubleshooting, Live Q & A w/ Jason Mastromatteo 07.26.2022
Send us a text00:00 Product Title Best Strategy &Variations troubleshooting, Live Q & A w/ Jason Mastromatteo 07.26.202210:51 Question: Why is it that my product ranks top of page one when selecting a specific category in the search bar, i.e. home and garden but on page two when searching "all"?13:52 I'm trying to work with the helium 10 profits, I don't think it includes FBM shipping cost. Do you use this tool as the final tool to declare your preferability?15:32 I just launched a product on July 8th and I sold only 13 units till now, I spent a lot of money on my PPC ads but I'm trying to optimize them now but I have been getting a lot of clicks with no sales. 17:40 Submitted invoice to appeal against a customer's counterfeit claim. I submitted the invoice with all the required info and amazon keeps saying not sufficient info but doesn't tell me what's missing in advance. I even typed out an explanation letter adding merchant id, storefront name, asin number circle product description but kept receiving email from amazon that says not sufficient info advice?20:42 Any recommendation on how can I liquidate my inventory in the UK marketplace that was removed by me from Amazon and is now prep center?24:22 If I have a variation that is shipped FBA and all other variations are shipped FBM do the prime shoppers see this way also the other FBM-variations when clicking on the FBA-one? 25:12 Question on variation listing. The difference between variations in package quantities. I put quantities as 1, 2, and 3. Can I change the name to 1 pack, 2 packs after creating the listing? It's locked. 27:35 What are your criteria for alt text? Is there a character/byte limit? And does it have to be a full sentence of can you just put the kost relevant KW in there and it will be fine?28:42 I have 2 brands appearing on my creatives for amazon posts. They were showing on my brand section on Seller Central too but I asked amazon to remove them and they did so, but can't stop them from showing on my creatives in amazon posts, and every so often I get emails from Amazon saying their storefront has been accepted. 31:18 When we change some attributes on the title and bullet points in the middle of the day is this affecting the Amazon PPC running campaigns? 32:27 How can we ship our inventory to the USA warehouse while selling globally with a UK account? 34:50 If I have the same KW in the Auto Camp with higher ROAS than a manual Camp. Should I pause 1 of the camps and what about other duplicate KWs in auto and manual campaigns- Should I ever turn Auto Off?38:00 200 KW in a CAMP ROAs = 20 are A+ 30 B- Rest are Csm I heard I should only have 20 KW in the campaign what do you recommend for structure? If I move KWs to a new camp do I lose history & rank juice?40:53 Some of our listings under a parent show their SKU on the product detail page as bullet points, even though I didn't add them in bullets. Seller Support couldn't help me either by deleting or delisting.44:38 What is the best strategy for product titles? I've seen a mix of top sellers using smaller more targeted titles and others maxing characters and keyword stuffing. Which is best?44:38 What is the best strategy for product titles? I've seen a mix of top sellers using smaller more targeted titles and others maxing characters and keyword stuffing. Which is best?47:24 How many keywords are best for proper and optimized listings?50:08 Can we create 3-choice variations, like a customer will have the option to select the size-color-pack size? In flat files, I only could find size-color and the same way other only 2 choice variation themes.Support the show

Sep 4, 2022 • 8min
4 Ways to Tell if your Amazon Account Being Managed Properly
Send us a text1. Is anything out of stock?2. Go to the inventory page, hit edit on a top seller, and check the search term field. If commas, or unoptimized, or not 250 bytes, show him the 250 bytes trick3. Check Advertising, a. Anything out of budget?b. Top spend auto campaign for negations.c. Search term report and point out wasted ad spend by sorting by spend and pointing out high ACOS4. Go to a business report, 1 year, sort by month, look for up down 00:00 Is your account being run properly on Amazon?00:26 Has anything gone out of stock?00:36 Use Helium 10 to check if the BSR disappear on the chart00:48 If you see a blank blue line disappear all of a sudden, that means you went out of stocks or have a severe catalog issue01:02 Bonus Tip #1: If you don't see a yellow line, that means you haven’t set a list price01:08 Bonus Tip #2: Have they set up a shipping alert on inventory? 01:30 Check SEO and make sure the search term field is set to 250 bytes.02:29 Use a byte counter tool like Rakko to check the number of bytes03:32 Check the Advertising and check if there is anything out of budget04:01 Advertising tip is to go to the top spending auto campaign04:11 If you don't see negative keywords, there’s an ad dollar that’s being wasted on an auto campaign.04:23 If there are no negations on an auto campaign, that is a sign of mis advertising management.04:33 Negative keywords can be added at a campaign level04:55 Advertising tip is to dive into the search term report05:41 Go to a business report and look at the sales and traffic, sort by month, and take a year view and check for trend lines and data issues07:40 Visit My Amazon Guy website🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonagency #brandmanagement #amazonseller🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,amazon agency,amazon marketing agency,amazon listing optimization,amazon advertising agency,amazon marketing services,amazon product listing optimization,amazon ppc agency,ecommerce marketing agencySony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Sep 3, 2022 • 6min
Sold 500 Units at $5,000 Loss - Amazon FBA Mistake
Send us a text00:00 What to do to move your products00:12 Actual Steven's product01:19 What went wrong02:02 Best Sellers Rank02:34 Reducing the price of the product can improve velocity03:02 How to make the maneuver work03:19 You need to set your inventory alert on your account04:18 Setting your list price05:09 Get the price down to get velocity then raise the price up🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,amazon fba mistake,amazon fba mistakes,amazon fba mistakes to avoid,common amazon fba mistakes,top amazon fba mistakes,amazon fba,biggest amazon fba mistakes,amazon seller mistakes,top mistakes amazon sellerSupport the show

Sep 2, 2022 • 8min
AB Testing on Amazon - NEW PickFu Mockup Generator
Send us a textAB Testing on Amazon - NEW PickFu Mockup Generator00:00 How do you know if you have the right main image with the best CTR?00:14 Amazon Mock UP Generator - newly released by PickFu00:21 Perform PickFu AB Test for the main photo of Age of Sage - Men’s soapbox01:43 You can now do an A/B test not only for the main photo but also for photo title and ratings03:38 Create the poll using Import Builder for the main photos and write the questions 04:34 Feedback from consumers from the poll can be very beneficial04:48 Usually target the general audience05:52 Get the information of the poll from PIckFu in about 45 minutes06:07 You can also run a test inside seller central, but it will take 6 weeks to get the info06:24 My Amazon Guy is a PickFu Certified partner06:42 Use Coupon Code “MYAMAZONGUY” to get 50% Off your first poll.06:48 If you need help with the A/B test setup, My Amazon Guy offers paid service tests.07:14 Do some A/B testing to achieve your CTR’s maximum value07:21 Vote results are coming for the Age of Sage - Men's soapbox07:32 Display of corresponding responses that are written inside the survey results08:01 PickFu provides data about consumers' behavior toward your product✅Get 50% Off at https://www.pickfu.com/myamazonguy✅See the poll results: https://www.pickfu.com/results/lkHFn9tZLK-which-product-are-you✅Mockup Generator link: https://www.pickfu.com/tools/mockups🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,pickfu,pick fu,ab testing,pickfu testing,amazon ab testing,multivariant testing,a/b testing,what is ab testing,ab testing tutorial,split testing,ab testing explained,ab testing confidence,ab testing significance,ab testing sample,ab testing strategies,a/b test,ab testSupport the show

Sep 1, 2022 • 9min
7 Amazon Social Post Tips
Send us a text7 Social post tipsUse pictures that are not in your listingShoot cell phone less professional pictures, lifestylePut keywords into the postTell stories, don’t sell or use sales languagePresent the customer avatar, who is the perfect customer, and show them offTest what gets the highest impressions, engagement, clicksKnow where these posts show up00:00 7 Amazon Social Post Tips00:11 How to improve your social post games00:18 Showing the social posts that have been put together00:32 TIP #1 Use pictures that are not in your photo stack to get more relevantclicks and interests00:42 TIP #2 Take pictures with your cellphone00:45 Use lifestyle shots showing the customer in use00:52 Amazon social post is basically Instagram for Amazon00:59 They do have category ids that get tagged unto your post automatically01:05 Take a look at New Wave Swim Buoy. One of my close friends in the Georgia area.01:09 He owns this brand and has so many different pictures of his product being used.01:16 The right way to do a lifestyle shot01:17 These are the sort of things that are getting thousands and thousands of likes and impressions on Instagram01:44 Consistent feed of the same shot over and over again01:51 TIP #3 Put keywords into the post01:53 I run multiple phases of SEO at My Amazon Guy01:59 Iindex keywords for a product that shows up in the search results02:03 After you index, you want to rank them and you want to take some market share02:14 Put as many keywords as you can02:17 Put together a master keyword list if you can02:19 Hand over to the person who is gonna create these social posts02:28 Keep posts scheduled continuously within your Amazon social post feed02:37 Have at least one post every two or three days02:39 Ideally, I would do one or two a day if you have the capacity02:44 Each of them is going to get different impression counts and engagement rates02:52 Showing the actual number of impressions, engagements, and reach on Amazon03:05 There is no cost to the Amazon social post of any kind03:11 You must take advantage of this SEO element03:20 Clicked one random post 03:25 These are all keywords that we know that the consumer is using03:45 TIP # 4 Tell stories03:55 You want to tell the story of how am I using this product04:01 I am selling experience but, I am going to sell them in a form of a story04:10 Showing a sample story from Swim Buoy05:17 There are so many different locations somebody can find your posts05:22 TIP # 5 Where are your posts showing up to begin with?05:26 Showing where you'll find your social posts06:40 TIP # 6 Who is your customer avatar?07:10 Amazon Masterclass Listing Optimization- Invite to watch07:24 How to customize a listing with a customer avatar 07:28 Cross apply that over to social posts07:35 TIP # 7 Understand that you need to test the stuff07:52 Showing the data available for social posts08:14 Learn more about the ICAP Marketing Funnel, go over to myamazonguy.com/icap08:19 Invite to watch ICAP Marketing video🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/Support the show

Aug 31, 2022 • 12min
Amazon Brand Stores Tips & Tricks - Common Bugs - Meta Description
Send us a text00:00 Amazon Brand Stores Tips & Tricks - Common Bugs - Meta Description00:01 How important is your brand store and what you can do to improve it?00:17 Set the Meta Description00:22 Meta Description is the SEO copy that goes beyond the store and is read by Google00:33 This is read by Google in the Search Algorithm which helps it rank for your Brand name00:41 It can also help non-brand terms to rank as well01:00 Searching my Brand name via Google01:09 My Brand Store in Amazon came up first on the results page01:13 My US website was at the second spot on search result01:19 The power of a Meta Description can be very beneficial01:26 Who wouldn't want to show up at the top of Google for their Brand name?01:36 Showing up for your consumers gives a nice good feeling that you havea legitimate brand01:56 Pointing out where you can find the Meta description 02:03 Matches what we have written on the Edit page02:09 Use the master keywords list that we've talked about during SEO Phase 102:19 Make sure to fill it in and not just put a single word 02:40 Invite to watch the other My Amazon Guy videos about SEO02:47 Showing the live Brand Store on Amazon02:57 Talks about the General Best Practices03:04 Make sure that your big banner has your Brand name03:13 Get that header image filled in03:16 Make sure that you have multiple sub-pages03:18 Giving out the benefits of sub-pages while navigating the sub-pages03:50 Unboxing video can make a higher conversion rate happen04:15 Highlighting the following button to generate followers04:29 Invite to watch a video on how to send emails to your Store's followers04:35 Showing all the social posts on the Amazon page04:48 The keywords you used in your social posts can help rank your products05:01 Clicked the social post and has been directed to the listing05:08 Checking if social posts are populating the detail page05:13 Socials posts are populating; Pointed out on Inspiration on this brand05:22 Used to only work on mobile but, is now available on desktop05:28 Note that there is a major difference between desktop and mobile view05:34 Edit both desktop and mobile views for consumers05:49 Click Preview and share preview to have it checked by others05:57 Run an A/B test to check other consumers take06:04 Get 50% off if you use PickFu by going to pickfu.com/myamazonguy06:14 Some people are having a hard time getting accepted on Amazon06:18 Showing a case that we have encountered in My Amazon Guy06:39 This Brand Store copy got rejected06:43 Amazon came back and said there is a legibility issue07:01 Showing how we fixed the issue we've encountered07:29 Talks more about the issues that you might encounter07:48 Walkthrough going to the Brand Store section07:50 Go to Stores then, click on Manage Stores07:50 Use Vanity URL or Pretty URL to customize your Amazon URL08:57 Navigating through the Momstir Store09:19 Sharing the challenge that we've encountered10:09 3 ways somebody can find your Brand Store10:14 Click on the Brand name of the detail page10:27 If it is not working, your brand note ID is not set10:32 You may not have loaded a UPC code to the GTIN field10:36 To double check, go to the Inventory page10:41 Click Edits and go to the Vital Info10:44 Showing where you can see the UPC10:45 Sharing more about UPC and ASIN 11:02 2nd way for people to find you is via Google11:09 3rd way is by typing it through the URL bar11:21 Type in any keyword in the Amazon search barSupport the show

Aug 30, 2022 • 1h 26min
My Amazon Guy PPC AMA with Mina Elias - Advertising Q&A
Send us a text00:00 My Amazon Guy PPC AMA with Mina Elias - Advertising Q&A - July 27, 202209:55 Welcome and Introduction of Podcast Guest (Mina Elias)10:52 Talks about Culture Index11:45 Take your own Culture Index Survey at myamazonguy.com/jobs12:00 Discussing Mina’s survey results.18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your success in building culture in the business?20:35 Mina answers his 3 keys to building culture in the business24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best practice?25:15 Gives observation and tips on what to do.26:55 Difference between Amazon PPC and Google Ads27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.27:12 As for Google Ads, it will show up in someone’s search on Google27:18 Discussing the difference in using Amazon PPC and Google ads27:38 Amazon has an Amazon attribution that is largely inaccurate.28:14 Amazon passed Google as the number 1 location for starting a product search. 28:34 When is the next internship date?28:36 Steven: Go to myamazonguy.com/internship28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are only 30-40%. What strategy do you suggest for PPC? What do you think happens?29:00 Mina: There's no certain golden metric for organic PPC. Explains 29:10 Gives observation and tips on what to do.30:06 Steven: Every PPC sale will generate 3 organics over 6 months. 31:29 Steven: Organic is not producing much because PPC has taken over the search result31:37 Still worth doing SEO, still highly valuable to get to the top of the search. 31:47 Please let us know about the product launching PPC Strategy.31:57 What are 3 things to do with PPC and launching?32:06 Gives tips on what to do.33:54 Steven: Never negate a good keyword34:35 Just consider we launched a product high in demand and low in competition, what would be the PPC strategy from the very first day and how much budget should we allocate for the spending of the PPC?34:55 Work it backward. Explains how to calculate your total amount of PPC36:17 Can you give guidance with respect to when to use negative phrases vs negative exact? I want to negate a competitor's three-word brand name.36:27 I would use negative exact always because I use it specifically only in the ad group where you seem like a keyword spend is not generating any sales. 36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want to see it.38:39 I want to ask that my product has four variations (black, red, green, blue) so on which variation would you suggest me to run which campaign? Could you please give me an idea? For how many weeks do I need to run auto campaigns?39:06 Mina shares what he will do with the given variations.39:50 What is the best PPC Strategy?39:53 Steven: Run auto on every SKU all the time. 40:12 Mina: Start with doing your keyword search and the auto.41:09 Steven: Giving a live example.43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50 bid and TOS 100%.44:27 Mina shares his insights.48:15 How can we increase our organic order ratio?48:22 Steven: Make your product extraordinarily relevant to that keyword. 48:38 Mina: Use PPC to rank organically.Support the show

Aug 29, 2022 • 13min
Business Report Sales are NOT Matching Ad Sales on Amazon
Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 Business Report Sales are NOT Matching Ad Sales on Amazon00:11 New finding about Amazon attribution and ASINs with variations00:14 If you have a Parent ASIN and you have different variations of the productyou might come across this issue00:27 There's a difference between business support and the advertising consult00:38 Check which ASINs are working for you00:47 Showing a sample from Business Support00:59 Last 30 days, $390 worth of products sold01:26 It seemed like we sold $785 from this ASIN alone01:32 How is it possible that we are seeing $785 on the advertising consultand $390 for the other dashboard?01:54 The reason for it is the variations01:58 Showing the variation samples02:16 Talks about a standalone ASIN and how it works.03:47 You'll see 1 click = 1 sale in the advertising consult03:51 The same goes for the business support data04:01 Showing a sample with variations04:05 1 Parent ASIN with 2 child ASINs04:38 You can advertise the Parent ASIN, you can only do that to the child ASINs.04:51 Discusses more on how it works.05:18 It is not possible to have 1 pack, 2 packs, and sponsored next to each other.05:50 You should always be advertising the best seller ASIN05:58 Showing another sample. This time with 2 child ASINs.07:21 Showing sample data. 07:43 Must understand the attribution data.07:45 Discusses more of the different data that you'll see in the business report and the advertising consult08:49 To be able to find this out, the ASIN-based report must be checked. 09:03 Showing the data from the advertising report.09:23 We are combining the X data with the Business support data. To find out, each ASINs TACOS, ACOS, and Conversion rates09:34 When you work with Child ASINs (for this specific client), the ad sales seemed to be super high. But, the organic sales are not that much.09:59 Not the right data to check because there is an attribution going on and we should always be checking how the customer is clicking the ads.10:17 Data is being shown and checked.10:44 You can easily check which ones are ineffective. 10:51 The red highlighted ones are struggling to hold on.11:06 Find out which Parent ASIN is not working for you. 11:09 Find a strategy for you that will work. 11:16 Find out the issue with the Parent ASIN.🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Aug 28, 2022 • 2min
Review Counts are Probably Weighted by the Algorithm
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