My Amazon Guy Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis - Oct 14, 2022
00:00 Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis
09:57 Introduction
12:26 Doing a full update on your title
13:21 Linking your Amazon external brand referral bonus to your Instagram
16:09 Looking for a discrepancy between organic and sponsored rank
20:00 Doesn’t matter what you put on Seller Central account name for an LLC business
20:30 Why variation keeps breaking
22:50 Some ASIN targeting campaigns won’t get impressions on half of my competitors
25:24 in terms of PPC data any hidden metrics ratios you recommend
26:53 Organize your campaigns
28:59 Change your variation theme into a valid subcategory
30:00 Big update on November 14th in fixing a bug issue
30:14 Your product is not relevant to these search terms
31:07 Getting the necessary certifications for a nut product
32:07 How can I use the sponsor brand sponsored display for defensive targeting
33:30 Driving traffic off of Amazon can affect your ranking
34:37 Trying a broad match campaign after doing an auto campaign
36:50 Date range to look back when analyzing data
39:54 When doing prime discounts, the sale referral fee would go down
40:31 Consider a significant amount of volume of your subvariant
41:54 Vacillate the seal between short-term long term
42:46 A product ID is assigned to an ASIN
44:17 Use bid control to keep your costs from going nuts
47:05 Pairing your top and most popular products
49:43 Doing a merge in your product
51:50 The best way to find new potential keywords
56:31 How many PPC keywords are in one ad group
56:44 Getting yanked for having multiple same products listed
57:43 How to identify organic and PPC orders on vendor central
58:05 Best way to break up one huge image into chunks for a Premium A+ Content
1:01:49 Broad match as the best cost per acquisition that we have of any campaign type across Amazon advertising
1:03:20 Product images with texts don’t index
1:03:46 I've recently replaced my A-Plus with premium plus but somehow, sales went down
1:05:14 Best platform to learn Amazon
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