My Amazon Guy

Steven Pope
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Sep 24, 2022 • 52min

TikTok Ads Q&A with Victor Dwyer - Strategic Marketing Live

Send us a textVictor Dwyer is the VP of Marketing for Pirawna, an E-commerce Marketing Expert, and a Social Media Strategist.  Public speaking is his passion and he helps eCommerce sellers increase sales through strategic external marketing.Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy00:00 TikTok Ads Q&A with Victor Dwyer00:13 Victor Dwyer joins Pirawna01:16 What are Victor's experts in?02:17 Kind of questions Victor would love to answer.03:26 Have a few brands that need help w/ their social strategies.05:05 What is the best way to advertise?06:25 Which of these products are suitable for TikTok ads?10:36 What is a landing page?11:37 Are Virtual Bundles a thing? How effective are they?13:37 Best tool to find influencers in TikTok.15:40 You'd think the market would fix itself rapidly but apparently not.16:33 TikTok question. Is it better to have a business account or an organic user account?17:50 With TikTok, will you advise TikTok ads or influencer approach?18:37 What are the winning strategies in getting more views for your TikTok content?21:09 How do you think Facebook ads compare to TikTok ads?22:41 What are the metrics you use for TikTok ads?24:27 Have you heard about Upluence as a platform to find influencers and damage all your Social Commerce aspects?25:35 In my TikTok account, should I archive old/non-effective videos?26:35 How can you see videos from TikTok ads?26:53  What is your go-to pre-launch marketing strategy using TikTok?28:15 How to learn DSP and Vendor Central if you don't have access to them?30:47 How much can I count PPC cost per unit?32:32 A person I just talked to from Amazon told me today that Amazon does not index more than 80 characters in titles.34:30 My product costs around $34 (including FBA fees), and I am planning to sell at $49. What is the expected number of sales per day in the beginning?36:48 I tried updating my title from the help page, doesn't let me put more than 80 characters in the title.37:47 Can we use TikTok to improve the ranking of newly launched products?39:43 How TOS is Pixelfy?41:01 I placed 500 Qty of this product. This is my first product. I learned most from your videos. It's not a repeat purchase. It's a kitchen product. But I have modified it with customer reviews.41:48 Would it be better to use Amazon attribution tags?42:47 Do you teach this kind of stuff?43:50 What is the new product review rate?44:49 How significant are trending music and hashtags on TikTok posts?46:13 Do you suggest COSCO (Slow sea) for the first product? Or Use Super Matson (Fast sea for 30% of shipment)?47:23 Can I tell my USA friend to buy a product and review it?48:43 I recently started in the sports eyewear space. the recommended bids are high - $1.5-$4 for most words and my CPC is ~$2. ACOS is ~65% right now with 3-4 sales/day. Any recommendation on increasing bids/reducing ACOS?49:40 Best business book read by Victor Dwyer50:32 How to get in touch with Victor Dwyer51:00 Sellar Central JobsSupport the show
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Sep 23, 2022 • 13min

Back to Basics: Utilizing Amazon Bidding Strategies

Send us a text00:00 Back to Basics: Utilizing Amazon Bidding Strategies00:11 Up & Down bid01:40 We cannot control it04:09 Down-only bid06:39 The best way to control your ACOS06:53 Fixed bids10:22 Use fixed bids when launching or product is not doing well🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 22, 2022 • 9min

NEW 2022 Upload Catalog Inventory Files on Amazon FBA

Send us a text🏫https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 NEW 2022 Upload Catalog Inventory Files on Amazon FBA00:17 Showing the new face, sections, and header on Amazon Seller Central01:00 Showing the Listing Loader file01:24 Showing the Product template for listing products not currently on Amazon's 01:50 Showing the Update price and quantity template02:23 Showing the section for the Update product details03:40 Showing the Get help button for the Not sure if products are in Amazon's catalog04:10 Showing additional templates section04:30 Checking what we have in the Category-specific Inventory files05:35 Navigating Seller Central to get Category-specific Inventory files06:55 Attributes and files under Category-specific Inventory file08:35 Invite to check out MAG School for Catalog Course🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,template,excel file,upload products to amazon,template file upload,list proudcts on amazon's catalog,Add Products via UploadSupport the show
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Sep 21, 2022 • 5min

How to Answer Amazon Customer Questions with 🎥 VIDEO on the ASIN!

Send us a textHere’s how to do it on your end:👉Go to your Amazon product detail page👉Scroll down to the customer questions and answers👉Click on a customer question👉Answer the question by uploading a videoBest practices:👉Type out an answer with the video👉If you have the product on hand, it’s ideal if you show and tell it on camera.👉Example: If they ask what’s in the box, shoot an unboxing video👉If you don’t have the product on hand, shoot the answer while screensharing the detail page.How to Answer Amazon Customer Questions with VIDEO on the ASIN!Did you know that you can answer your customer’s questions on Amazon using a video?Yes! You can! You can shoot a video to address your customer’s concerns. Pretty cool, right? Imagine your customers contemplating buying your product and they saw a bunch of videos to answer their questions. This may speed up their decision to buy since they may be able to see the good stuff you offer. This strategy can make you different and stand out against your competitors.If you want this cool stuff on your product page, connect with your brand manager now!If you want to do this yourself, check out this video How to Answer Amazon Customer Questions with 🎥 VIDEO on the ASIN!🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 How to answer amazon customer questions with video on the ASIN 00:16 Highlighting the Mom box listing 00:30 Shoot a video to respond to questions 00:41 Scroll down to the Customer questions and answers section 00:50 Sample video answering the customer's questions 01:19 Consumers will see how different the brand is 01:45 Use Loom or Vidyard 01:58 A 20-60 second video will be helpful 02:28 Customers load videos and you'll be able to show them the product's benefits 02:41 Recommends showing the video with the actual product in hands 03:53 Customer connection with your brand 04:10 Focus on engagements especially with video answers 04:20 Demonstrating how to do video answering questions 04:40 Shoppers find videos more helpful 05:05 Check other videos about new things can do on Amazon  🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 20, 2022 • 14min

Catch Steven Pope on Air with Dubai Eye 103.8 - Amazon Sues FB Groups Fake Reviews

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 Amazon Sues Fake Reviews Groups on Facebook00:08 Amazon filed a lawsuit against the leader of over 10,000 Facebook groups publishing fake reviews00:25 Fake reviews are out there and it's quite a massive problem00:36 What's Amazon's incentive to crack down on this problem01:30 Fake reviews remain a major issue for online retailers (Amazon)01:42 Facebook groups trying to recruit people to write false reviews02:20 Amazon has officially incentivized reviews globally in 201603:02 Stephen Pope talks about how extensive the fake reviews issues are04:52 Talks about FTC violation05:05 Importance of reviews in purchasing decisions05:45 Fake reviews must be combated06:22 Reviews affect the conversion rate06:28 Response about Amazon trying to Target Facebook groups07:54 How does groups and kind of fake review exchange actually work?09:03 Risk of seller engagement to people doing fake reviews10:13 Don't focus on reviews, build a community, focus on quality products, and solve problems10:42 Restarting a new account after a suspension11:30 What do consumers need to know about fake reviews?🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 19, 2022 • 6min

Should I Upgrade Personal Prime to Amazon Business Prime - (You Lose TV Shows, Gain Seats)

Send us a text👉Prime Business Discount Settings: https://sellercentral.amazon.com/help/hub/reference/201958240?ref=efph_201958240_cont_G201740300&locale=en-US👉Difference between Personal Prime and Business Prime https://business.amazon.com/en/find-solutions/business-prime/differences-between-prime👉Sign up for Business Prime https://www.amazon.com/business/register/org/landing🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 Should I upgrade personal prime to Amazon Business Prime?00:15 Received an email about business issued credit card on Amazon00:25 Talks about the difference between the 30-day free trial for Amazon Prime,  Regular Prime, and Business Prime00:28 Link to know more about Business Prime01:22 Showing the new dashboard of Business Prime02:18 Benefits of the Business Prime usage03:55 Guide on Amazon B2B Pricing04:33 Link to Guide on Amazon B2B Pricing on MAG's website04:51 All businesses that sell on Amazon would benefit from signing up for Business Prime05:12 Access all the entertainment benefits in Business Prime🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 18, 2022 • 5min

[NEW] How to Get Premium A+ Content (Without Paying $250,000)

Send us a textPremium A+ Content offers: 17 Interactive Models and access to the previous 17 basic modules An increase from 5 to 7 modules allowed per page Content may be a width up to 1464 pixels (increased from 970 pixels) More opportunities for hyper-engaging content Add Videos to the A+ ContentWhat is Amazon A+ Premium Content and Who Can Use It? Learn More from these links.Link: https://www.ecomengine.com/blog/amazon-a-plus-premium-contentLink: https://sellercentral.amazon.com/enhanced-content/content-manager/workflowLink: https://www.amazon.com/Apple-iPhone-Alpine-Carrier-Subscription/dp/B09V3HZ8B5/ref=sxin_11_hcs-iphone-la-us-1?content-id=amzn1.sym.cb964c6d-8dcb-4bcb-aede-2fb80862a2bc%3Aamzn1.sym.cb964c6d-8dcb-4bcb-aede-2fb80862a2bc&crid=TG1N9QKAO0P9&cv_ct_cx=iphone&keywords=iphone&pd_rd_i=B09V3HZ8B5&pd_rd_r=8da1c871-f3e4-4ed8-936e-11ebcddf4248&pd_rd_w=9FFAI&pd_rd_wg=cdtFf&pf_rd_p=cb964c6d-8dcb-4bcb-aede-2fb80862a2bc&pf_rd_r=6EX076PCWDX92TE9Z2AK&qid=1659973636&sprefix=iphon%2Caps%2C175&sr=1-1-fab9a757-ceb0-429c-ad27-1d2a7da63f23&ufe=app_do%3Aamzn1.fos.765d4786-5719-48b9-b588-eab9385652d5How to Get Premium A+ Content 00:00 Amazon giving away premium A+ Content free access to small business owners 00:17 Listing sample with gigantic  A+ Content00:51 Post and play videos inside A+ Content00:55 Use the 7 modules available01:15 How does an A+ Content Manager look like inside Seller Central?01:29 EcomEngine article comparison between premium and basic A+ Content01:59 The access to premium A+ content will not have a charge now!02:49 Publish premium A+ content  during the promotional period03:05 Criteria for premium A+ Content03:19 Access to A+ content is granted at the end of each month03:44 Eligibility for premium A+ Content04:18 Take advantage of having a Brand Story for your account04:56 Audit MAG clients who are eligible for the beta access05:10 Link to A+ Content videos🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 17, 2022 • 12min

ACOS vs ROAS: Which is Better for Amazon?

Send us a textACOS vs ROAS: Which is Better for Amazon?00:00 Introduction00:24 ACOS is the advertising cost of sale00:29 ROAS is the return on ad spent00:37 ACOS- How much do you spend on ads to gain a dollar?00:48 ROAS- How much do you earn for every dollar you spend?00:53 Showing Mega Pint listing as an example01:38 ACOS and ROAS is a denominator and numerator on top of           each other 02:31 Which is better ACOS or ROAS?02:54 ROAS was recently added because the whole marketing           industry focuses on this03:27 Reason why Amazon is regressing/adapting a broader           spectrum of industry standards03:36 Google used to be the number 1 place to start a product           search. It is now Amazon.03:56 The ability to find a product is superior on Amazon04:23 The top 500 fortune companies that are not Amazon-focused,            all speak ROAS05:00 How ROAS is born05:30 ACOS and ROAS comparison- Data being produced over time07:23 If you are looking for a way to visualize the results in a chart,           ROAS makes the most sense07:32 It is easier to translate ACOS to bid adjustment08:33 Total ACOS is not being tracked by Amazon08:58 What's the target TACOS I should be at?09:26 ACOS goal for every account is different09:38 The TACOS could be the same no matter which category09:42 Range of TACOS10:08 Strong correlation and link between PPC and SEO10:12 What happens if you turn off your PPC ads10:30 Showing the Mega pint listing as an example11:17 You have to understand the relationship between PPC and SEO11:40 Understanding how well your advertising is doing on Amazon🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,roas,acos,return on ad spend,advertising cost of spend,tacos,ad spend,reduce ad spendSupport the show
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Sep 16, 2022 • 5min

Upload Images in Bulk - Amazon Seller Central - FBA Tips and Tricks - Image Variant Codes

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 15, 2022 • 2min

How to Grant Access to Brand Benefit Search Query Performance Report on Seller Central

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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