My Amazon Guy Special Amazon Product Research & Product Launch Q&A with Jason Mastromatteo & Dan Peskorse
DIGITAL EXPERT - OPERATIONS LEADER - BUSINESS DEVELOPMENT - INNOVATIVE ENTREPRENEUR
Highly experienced digital business and successful management professional recognized for consistently growing revenues and profitability. Confident, highly energized, effective, and persuasive communicator with strong interpersonal and entrepreneurial acumen. Skilled in global, scalable operations and sales development for start-ups and established Fortune 500 environments.
Leadership - Transformed culture across multiple departments while growing revenue over
100% without decreasing services to internal and external constituents
Strategy - Created scalable models for operations and revenue generation for start-ups
and Fortune 100 environments
Technology - Experienced in all earned and paid digital media, PR, and marketing, along
with CRM and marketing automation software (Infusionsoft/SalesForce/HubSpot)
Collaborator - Consistently increased revenue and decreased costs by negotiating distribution,
sales, and strategic alliances with external partners and service providers
Amazon Product Research & Product Launch Q&A
00:00 Introduction
02:44 There are tons of opportunities on Amazon
02:46 It’s always a good time to launch a product on Amazon
03:36 Success rate on selling on Amazon
07:56 Product ideas always start with keywords
08;46 Greenlight for Products ideas criteria are desirable (search volume), feasibility (can you actually make the thing), and viability (can you make money out of these products)
11:03 Do multiple design filings patents for different aspects of the products
12:40 If the product is selling really well in the first 48 weeks, defend it a little bit with a patent
14:16 The importance of Brand names
16:26 How to select your brand name and its corresponding domain from godaddy.com
27:19 Branding is very important on Amazon
27:25 Shorter and relevant brand titles stand out. There is instinct credibility
28:24 To reach the target customer and get the number one spot, your Brand should look legit; the seller looks legit the copywriting should be professionally written.
28:51 Have you ever competed with Amazon Basics yet
30:18 Difference between store name and brand name
30:27 Under one Amazon account set up as LLC, and within that, you can get brand registered for multiple brands, and once you have a brand registry, you can get multiple storefronts for each brand.
32:35 You can change your seller central display name as long as it is not yet taken; you can make it more relevant to your store
33:19 Troubleshooting issues on variation themes
36:25 Amazon splits the reviews to child variations when it reaches 10,000 reviews based on Dan’s experience
43:43 Have your seller name be generic if you are selling multiple brands
45:11 Any video is better than no video unless it is a bad video; make sure your copy is great on your videos
48:39 How to know if the parent is suppressed?
49:22 To check, go to the parent and click edit and if it should error or “the SKU has an inconsistent classification with the parent,” then it is
52:54 One piece of advice for sellers of handgun accessories is to be careful with IP infringement on models and weapons and as well as trigger keywords for Amazon-like weapons.
55:01 On the initial launch of your products, what is the process of deciding to add variations specifically for color variations
56:02 Pick the number of variations you want first and recognize the benefit of having 4 or 5 over 2 or 3 and then use PICKFU to rank colors and look at people’s feedback