My Amazon Guy

Send us a textNEW Amazon Seller Badges on Storefront00:00 Introduction00:12 Brand Storefront is different from your Seller’s Storefront00:26 If you click your product page and click the Sold by icon; it will lead you to your          Seller Storefront00:40 What’s new on Amazon Seller Storefront01:11 Conversion win for Sellers if their customers buying decisions are based on who sells           the longest; where the products are manufactured and the number of sold units. 02:39 These changes give minimal impact change to Sellers but definitely a positive one02:49 All I Want for Christmas is functional Amazon Seller Support!02:53 Amazon Sellers going through a lot right now, so small wins such as this are nice!03:11 Steven Pope on Amazon News🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODE Caster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textHow to Optimize an Amazon Listing That's Already Great00:00 Introduction00:21 ASIN Review on listings00:28 Goli Brand created a great main image with a big photo00:59 Make sure to leave white spaces on top and bottom of the image01:16 An image bleed can cause a listing suppression or called hidden suppression01:47 Consumables should show the product that customers are getting02:24 Secondary images should show a person using the product smiling and looking            directly at the camera02:55 ASIN review of Goli’s competitor; Images should show and tell05:23 Missed opportunity: Place every misspelled keyword in the backend search terms09:45 Weight loss claim is tricky because you have to have documentation09:57 Most products are Subscribe and Save but should have at least 90 days of stock11:14 Product grids are great for the listings to display various flavors of the product12:17 If you want to grow your sales, don’t compare your listing optimization to the best🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textGrow Sales on Amazon with JUST Image Updates00:00 Introduction 00:15 My Amazon Guy offers a full-service digital marketing agency covering SEO, PPC, Design, and Catalog management.00:49 Everybody wants to know how to beat their competition00:52 Redesigned soap packaging for Age of Sage 01:11 Which brand packaging do you prefer?02:40 Dr. Squatch has a polarized brand; the respondents either love it or hate it based on mentions in the comments section of PickFu analysis.03:05 Identify the target demographic for your product03:24 Which product would you rather buy?06:05 The brand’s customer identity will be a great help to sellers07:04 Are they clicking the product because of the brand's name or the packaging?07:13 Which product layout do you prefer for the main image on Amazon09:24 People like the packaging on the soap bar10:28 When you run the PickFu test, you can rank orders between 1 to 3 or head to head11:03 PickFu test will help prevent losing money from ads and help convert better11:36 What is the first thing you do when seeing your design lost?12:06 How did you do your initial product research?12:54 Which advertisements are you more likely to click on?13:30 In general, putting humans in the product shot converts better15:54 You can run Texts test to see what will perform the best.✅Get 50% Off at https://www.pickfu.com/myamazonguy✅See the poll results: https://www.pickfu.com/results/lkHFn9tZLK-which-product-are-you✅Mockup Generator link: https://www.pickfu.com/tools/mockups🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textFour New Required Attributes00:00 Introduction00:17 The Four additional attributes are color, size, product description, and department name00:33 These need to be filled by Dec 1 before they become required fields for some categories.00:36 If unfilled, listings could be stranded or yanked entirely from the Amazon Catalog00:38 First: Color Name will be required in a lot of clothing items such shorts, shirts, sweatshirts00:55 Second: Size for shirts, coats, pants01:08 Third: Product Description with a broader categorization from home, rug, blanket & others01:35 Steven’s prediction is that the Product Description will be shown in addition to the           A+ Content in the future.01:49 Product description could mean more copy, more SEO juice, more indexing,02:37 Fourth: Department name specifically created for backpacks that can be for kids or soldiers 02:56 Effectivity Date is December 1, 2022🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textYoutube: https://youtu.be/Nxv2o__WlK400:00 My Amazon Guy Live Q&A with Jason Mastromatteo and Faith Denniston 10.21.202211:03 Losing BSR on all ASINs13:25 Best way to approach another seller to offer to buy his business15:27 Broad spectrum and full spectrum CBD are prohibited terms, but can I use broad spectrum or full spectrum probiotic17:39 Can you see how many people clicked on my Premium A+ content video18:44 Launched my product 10 days ago, and after 3 days of launch, I was getting 100 PPC clicks daily. I increased my old bids by 20% and added more campaigns to get more traffic, but I got the same daily clicks w/a higher CPC21:32 Should we treat Black Friday/Cyber Monday like we do w/ Prime Day in terms of strategies25:00 I'm stocked out in CA but not in the US. Dropshippers are selling my item on the CA listing for a much higher price than my normal price. Can I temporarily close the listing to stop the dropshippers26:25 What do you do w/ a listing that you intend on retiring27:41 If I am brand registered, how do you prevent others from selling on your listing29:06 During Prime Days, I used budget rules where those 2 days the budget rule increased campaigns 100-200%. Would more aggressively be having the budget rules increase campaigns 500-1000%29:53 In A+ content, what does filling in tags on a photo do30:48 Are deals during that week really going to start Wednesday instead of the actual Black Friday31:35 Do you have a minimum required sales before you onboard a client32:38 Guide about why the UK market is slow nowadays33:43 What about the most competitive niche, how to tackle w/ the competition as the good-selling products have more competition36:04 Regarding the 1000 stock limit, does the limit apply to each SKU or the total for all the SKUs40:21 ACOS went up from 10-12% to almost 15%, margins are low on Amazon. That 3% eats up like 20% of our profit41:54 No PPC, fewer reviews, less branding, no brand story, issues w/ bullet points, does not show up on same variations, fewer variations, same price; still, our competitor is beating us45:28 How can I sync my UK listings to the EU Marketplace46:43 What about the France market, is it good because nowadays the UK market is down48:49 TM verification code did not receive50:06 How to delete & re-list an SKU and revert all the reviews50:56 Already selling on Amazon but in the handmade category and do not put in much effort. I have 130 products on Amazon, but the SEO is a mess, should I re-work the absolute winners and just deactivate the rest53:51 T thought Amazon had automatically enrolled all sellers into remove fulfillment54:57 I have a newer product w/ only 7 reviews, but I am the cheapest on the market, and my images are better, is it a good idea to target the top ASINs in the category56:33 I'm selling in UK, EU & US using the same ASINs. Whenever I change EU listing images, it changes my UK listing as well59:50 When the customer clicks on the child ASIN in the variation we advertise and buys the other child in the variation, does this appear as sales in the campaign manager1:00:10 Just got brand registry approved, I had been selling my ASIN before approval. Do I have to link the ASINs to the brand dashboard to start making edits to the listings1:02:20 Not ready to start adding videos and updating brand modules; I just want to edit descriptions, bullet points, etc1:02:46 About Scale Insights Dayparting, I connected a week ago, and my sales declined from 88 to 35 per day1:04:00 New seller on Amazon, last week I sent my 80 units to Amazon US warehouse; what strategy should I follow for PPCSupport the show

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_upLearn more here: https://youtu.be/GK7N_y00LVg✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a text00:00 Steven Pope Talks to Amazon Sellers07:58 Introduction09:14 $10-$20 courses on Mag-School.com09:52 Find a VA at SellerCentralJobs.com12:02 AB testing to help drive more sales13:00 Customized brand stories18:04 When I see an IPI score issue it's generally because the the account has overstocked22:10 Factors affecting your IPI score24:30 Correcting a brand which is brand registered26:26 Any traffic is good traffic27:00 Trending markets depend on the category27:39 Things to consider when launching a product30:04 Banned product under a hostile category30:39 Doing a sponsor brands ads31:04 Strategy when doing PPC for different variations31:50 Do you need to use an IP accelerator firm to file the trademark 33:00 What are your views on the first inventory levels for launching a product and private label 33:22 Seller being in control to add discount for subscribe and save🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_upLearn more here: https://youtu.be/GK7N_y00LVg✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a text00:00 My Amazon Guy Weekly PPC Live Q & A with Matthew Davis10:05 Introduction11:49 Things to consider when setting up an SD ads16:45 What does your PPC audit 19:02 Why you don’t have to pay much attention to the honeymoon period 20:55 Use your existing search data to create the most effective targeting22:45 It’s all about the why; why are you targeting these things28:48 The key thing is how you organize and structure29:59 Driving traffic is what Amazon advertising is about, but conversion is the tricky part31:29 Sponsored ranking is like a leading indicator for where your organic ranking is 35:42 What you are signaling to Amazon is to be more selected40:33 Tacos is a combination of organic and advertising43:55 Three levels of the funnel for any troubleshooting advertising task45:35 Data is only as valuable as you decide to make it47:48 Different campaign types show up at different places on the Amazon page51:59 Lower bids to test on and see how it outperforms54:48 Adding a plus sign in front and in between words58:14 Breaking out performance metrics will give you insights1:02:09 Things to consider when CTR and conversion have been dropping1:07:06 Why the isolation single Target strategy is not as effective as it used to be1:09:47 Things to consider when converting keywords into Spanish1:10:52 Best solution when best-selling variation is almost out of stock1:13:11  Use some of your own old data to get the most winning behaviors1:15:13 Best action plan with PPC when back in stock1:17:55 Example of where “cannibalization” is “cannibalization”1:19:51 It's going to depend on what the data tells you 1:22:29 What should you look for when you want a drastic reduction in ACOS1:25:28 Going for a longer tail keyword depends on what you focused on1:27:05 Using a broad match modified when breaking down each single root word1:29:08 How not to get the same information from the sponsored brand from a sponsored product1:30:36 Your ad won't show up in the same place1:32:01 Build on where you're already converting, not just impressions1:34:17 Don't negate them, bid reduce them1:38:00 Turn the bids up on secondary, tertiary performing variants1:38:59 The number will be different depending on how much you know the market share1:42:06 The beautiful thing about conservative bid structure conservative budget structureforeignYoutube: https://youtu.be/_NvWvSaVE4ESupport the show

Send us a text00:00 Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis09:57 Introduction12:26 Doing a full update on your title13:21 Linking your Amazon external brand referral bonus to your Instagram16:09 Looking for a discrepancy between organic and sponsored rank20:00 Doesn’t matter what you put on Seller Central account name for an LLC business20:30 Why variation keeps breaking 22:50 Some ASIN targeting campaigns won’t get impressions on half of my competitors25:24 in terms of PPC data any hidden metrics ratios you recommend 26:53 Organize your campaigns28:59 Change your variation theme into a valid subcategory30:00 Big update on November 14th in fixing a bug issue30:14 Your product is not relevant to these search terms31:07 Getting the necessary certifications for a nut product32:07 How can I use the sponsor brand sponsored display for defensive targeting33:30 Driving traffic off of Amazon can affect your ranking34:37 Trying a broad match campaign after doing an auto campaign36:50  Date range to look back when analyzing data39:54 When doing prime discounts, the sale referral fee would go down40:31 Consider a significant amount of volume of your subvariant41:54 Vacillate the seal between short-term long term42:46 A product ID is assigned to an ASIN44:17 Use bid control to keep your costs from going nuts47:05 Pairing your top and most popular products49:43 Doing a merge in your product51:50 The best way to find new potential keywords 56:31 How many PPC keywords are in one ad group 56:44 Getting yanked for having multiple same products listed57:43 How to identify organic and PPC orders on vendor central 58:05 Best way to break up one huge image into chunks for a Premium A+ Content1:01:49 Broad match as the best cost per acquisition that we have of any campaign type across Amazon advertising1:03:20 Product images with texts don’t index1:03:46 I've recently replaced my A-Plus with premium plus but somehow, sales went down 1:05:14 Best platform to learn Amazon🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_upLearn more here: https://youtu.be/GK7N_y00LVg✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show