My Amazon Guy

Send us a text00:00 What Is Your Strategy To Increase Your Margins?10:03 Introduction11:33 Tian Qin- How to track my profitability?15:17 Testing seasonal products17:19 ZenHardyProject- What’s the best method for setting up variations with no parentage?23:57 Relaunching a product: To use the same ASIN or not?25:36 Legacy accounts: Existing or new campaigns?27:08 Jeffrey Valen- How long is it taking from the time of ship-out to the time product is available for sale via FBA?31:02 Matthew McCormick- What's your process when you receive a bad negative review?32:24 Tim W-  What is the optimum time relative to manufacturing and product launch to create a shipment in Amazon?33:38 My product is not eligible for Black Friday deals35:31 Rana Muhammad U- Not getting good sales in the Australian market37:17 My Amazon Guy can help get your account back38:21 How reliable is Amazon's PPC sale attribution?39:57 Amazon wholesale arbitrage / Amazon private label course in My Amazon Guy?41:14 Advice in shifting to private label44:08 Suggested course: Google Ads45:05 How to fix screwed-up shipping templates47:43 Getting a VAT exemption 48:22 Getting only 4-5 orders a day49:12 Sales go down after Holidays. When Q1 starts, what’s the best recommendation for setting up ads?50:31 What to do when Amazon loses seller’s items/units?51:57 CPC is too high on my main keywords; what is the best strategy to run PPC for the newly launched products?54:00 How can we rank our products with a low budget?54:53 Start a PPC for the new launch product or go to the Vine program.55:27 What’s the future of online arbitrage?56:37 Using Marvel characters on the product57:12 Can we recover our deleted SKU?57:24 Best advice for those who sell in the handmade category59:35 Any recommendation for party alcohol-related games/item1:01:40 Trying to add an ASIN in Vendor Central, but Amazon says, “this item is a bundle”1:05:16 My CTR is high, but I don't get many sales 1:06:34 Tiktok ads for Amazon1:07:40 Don’t try reaching out to customers on Amazon1:08:06 Is the first batch profitable in the new product launch?1:09:10 Using the item maintenance form1:09:59 Changing details1:10:33 Which pricing sells better $44.99, $54.99, or $59.99?1:11:20 The best practice is to add keyword backend EBC imageWrite your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show

Send us a text00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis09:56 Introduction14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?21:07 Differences between fixed and down only bid22:46 ASIN performance level data24:48 Creating a good campaign structure30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?40:14 Not seeing improvement in lowering bids42:54 Getting minimal impressions after bumping bid to $10044:57 Different date range of PPC reports46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?53:19 Behaviors to look at when constantly testing56:23 Karan Singh- Is cannibalization overrated?58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.1:09:20 The 80/20 rule strategy for keywords1:12:07 Daniel- How should we analyze our PPC campaign during the launch?1:15:23 Adding misspell words to search terms and with PPC1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?1:23:52 Ashish Verma- How to allocate budget across campaigns?Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he  learned that:👍 Amazon advertising is a time-consuming and tedious process.👍 There’s no shortage of moving parts, unpredictable algorithm changes, updates, continuous breaks, and fixes.To have measurable changes, you can’t:🚫 Set and forget🚫 Launch copy-and-paste campaignsBeing a multiple seven-figure earning FBA seller, headlining Amazon events as a speaker, appearing on countless Amazon PPC podcasts, and creating an entire PPC University course.Along the way, he  learned a couple of things:✅ Success is repeatable.✅ Being passionate about company culture and client success leads to continued growth.Their team uses advanced analytics and in-house technology that upgrades with Amazon’s algorithm and macros to temper the ad campaigns until each one is perfect. From there… they go further.Support the show

Send us a text00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo and Faith Denniston09:55 Introduction13:31 Filling out the category listing flat file20:04 Why switching product category is not worth it20:59 Not getting the same order volume on different campaigns22:51 Example of a good keyword stuff product page and A+ content25:23 SEO writing process27:15 Brandon Gable- Best temporary ramp-down process?29:23 Erhan Guclu- What is the best giveaway strategy now?31:53 FBA wholesale product hunting33:34 hauptp1- How many products would you send to the vine?34:39 Reorganizing video sequence on the product listing35:40 Opinion about Vine reviews37:08 Encouraging customers to ask for reviews38:08 Jeff Allen- Can you respond as a manufacturer to the Q&A section?40:41 Getting customers directly to your brand store using sponsored ads43:56 Vine heavily depends on the product44:33 When to defend and offend your space45:44 Number of products being sent to vine45:53 FBA New Selection47:30 Showing up for a specific keyword on search terms49:40 Getting a brand approval50:44 Gabriel Alvarado- How do I add more of my ASINs that I've been selling but weren't included in the recent Brand approval?52:16 Finding your strongest target when implementing keywords55:38 Outbid your competitor through defensive campaigns56:45 Strategy for a saturated niche58:43 Create your brand name in less than 10 characters1:00:21 Step on making a full update of the listing when somebody claimed the ASIN listed under1:03:40 Successful product needs to scale and have more velocity1:06:51 Naghman Chak- What "triggers" the consumer to buy?1:08:56 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?1:10:58 Spending a lot on PPC, but no sales1:15:54 Taking advantage of the 'honeymoon period1:17:44 Setting up your seller account1:19:16 Ali Kolachi- How to get a contribution on an attribute?1:20:40 Kadir Soran- Is there any way to get advertising reports older than a year?1:21:22 Maney Yenam- Can I hide my BSR on purpose?1:22:39 Frostax- How do I switch to FNSKU?1:24:40 Majid Ali- Can we change listing images after a month or two or more?1:25:19 Pros and cons of selling in other markets1:27:49 hauptp1- What to pay attention to when writing the copy of EBC?1:29:13 Varadraj Nayak- Is there any way to know from where I'm getting sales?1:31:11 If the active listing doesn't have the brand name, then do a change1:32:55 Shumaila Saeed- My Amazon parent listing is showing incomplete, but childs are active. I can't find out what is incomplete.1:35:42 A guide to launch better on Amazon1:38:18 Ophir- What strategy is MAG taking with deals and coupons for Black Friday / Cyber Monday?Write your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show

Send us a text00:00 Introduction12:42 Hidden Suppression: Unavailable Listing and with FBA Inventory14:33 Parentage/Variation creation18:33 Lyle Thompson (Dee) Brand name and Listings got  Hijacked25:44 Robert Banarez - Flatfiles for Size and Color Variation 37:18 Bob Dykes - Amazon lost his items and did not acknowledge the receipt, although it was written in the Amazon system that they did receive it. Good news! This is recoverable.43:17 Sean Filmore - Add multiple quantities on the listing by creating FBM in addition to his FBA48:01 Jeff Allen - Keyword indexing and ranking48:36 Learn how to filter the data to get the maximum value that you are looking for54:26 Luis Carrera - Hazmat concerns about his products59:03 Noman Afzal - PPC strategies for newly launched products.1:05:18 Zameer Naqash - PPC campaign strategies (Auto Campaign) for his Kashmere scarf products1:15:25 Product doesn’t show in the Managed Inventory1:15:58 How to use PPC to rank products?1:16:24 Amazon Selling Partner Starter program of Amazon is just lip service.1:10:05 How to find the most profitable suppliers which have profitable products?1:20:18 How do you recommend the first 10 reviews after launch?1:21:24 Tips for getting a buy box quicker for a new account1:22:14 Have an A+ content in all of your listing1:23:45 Can I send Amazon an oversized box?1:25:02 Steven recommends Datadive1:26:13 Amazon fees based on dimensions you place on the back endSupport the show

Send us a textJosh Hadley, our guest is an Investor, a Mentor, and a StrategistHe teaches how to build, grow & sell 7+ figure businessesHe is an experienced leader with strong management, sales, and business development skills. Record of achieving outstanding results through teams by implementing strategy, effective goal setting, action plan development, and meticulous execution.His Specialties are as follows: Business Development, Digital Marketing, Sales, Strategic Planning, General Management, Training, and Organizational Development00:00 Launching Products 101 with Steven Pope and Josh Hadley09:57 Introduction11:20 Number 1 mistake people make when they start to think about launching their products13:27 summary14:07 How important it is for Amazon actually to be building a brand.15:43 Market Basket analysis tool16:26 Launching a product on a regular basis is actually part of the A9 algorithm in someway18:50 Everybody needs to continue launching products20:17 What the market basket analysis does23:01 Go find your competitors25:00 Looking if the data is accurate, does amazon really rank my staff?27:19 3 Tips for reaching out to your manufacturer32:38 Tips on finding US suppliers34:21 How to check product patents or trademarks before starting selling?38:28 Does Amazon protect patent-pending claims?39:49 Selling in Canada and Mexico, is there any harm in switching this on?41:05 Competitor making purchases and leaving several 1-star NCX reviews42:10 What type of campaigns and bids are you using for a new launching product?45:35 Should we target a specific keyword at the beginning for PPC?59:03 Best to learn Macros in excel to fully optimize these sheets59:17 Can I also update the design and keep the ASIN/Rank/Reviews?59:28 Did you build that excel sheet, or is it software?59:38 When someone purchases the "Full Listing Optimization" package with MAG, how does the process compare?1:00:42 How do you use Starbucks? Would it be considered a parody?1:01:18 What are your usual pricing strategies for new launches?1:01:59 We have a utility patent, and Amazon helps us take down copycats1:02:10 If the bids are high, should we focus on the longtail keyword?1:03:41 Why not review category bestseller pages for product planning1:04:37 Is the vine program worth it when launching?Support the show

Send us a textDIGITAL EXPERT - OPERATIONS LEADER - BUSINESS DEVELOPMENT - INNOVATIVE ENTREPRENEURHighly experienced digital business and successful management professional recognized for consistently growing revenues and profitability. Confident, highly energized, effective, and persuasive communicator with strong interpersonal and entrepreneurial acumen. Skilled in global, scalable operations and sales development for start-ups and established Fortune 500 environments.Leadership - Transformed culture across multiple departments while growing revenue over 100% without decreasing services to internal and external constituentsStrategy - Created scalable models for operations and revenue generation for start-ups  and Fortune 100 environmentsTechnology - Experienced in all earned and paid digital media, PR, and marketing, along  with CRM and marketing automation software (Infusionsoft/SalesForce/HubSpot)Collaborator - Consistently increased revenue and decreased costs by negotiating distribution,  sales, and strategic alliances with external partners and service providersAmazon Product Research & Product Launch Q&A00:00 Introduction02:44 There are tons of opportunities on Amazon02:46 It’s always a good time to launch a product on Amazon03:36 Success rate on selling on Amazon07:56 Product ideas always start with keywords08;46 Greenlight for Products ideas criteria are desirable (search volume), feasibility (can you actually make the thing), and viability (can you make money out of these products)11:03 Do multiple design filings patents for different aspects of the products12:40 If the product is selling really well in the first 48 weeks, defend it a little bit with a patent14:16 The importance of Brand names16:26 How to select your brand name and its corresponding domain from godaddy.com27:19 Branding is very important on Amazon27:25 Shorter and relevant brand titles stand out. There is instinct credibility28:24 To reach the target customer and get the number one spot, your Brand should look legit; the seller looks legit the copywriting should be professionally written.28:51 Have you ever competed with Amazon Basics yet30:18 Difference between store name and brand name30:27 Under one Amazon account set up as LLC, and within that, you can get brand registered for multiple brands, and once you have a brand registry, you can get multiple storefronts for each brand.32:35 You can change your seller central display name as long as it is not yet taken; you can make it more relevant to your store33:19 Troubleshooting issues on variation themes36:25 Amazon splits the reviews to child variations when it reaches 10,000 reviews based on Dan’s experience43:43 Have your seller name be generic if you are selling multiple brands45:11 Any video is better than no video unless it is a bad video; make sure your copy is great on your videos48:39 How to know if the parent is suppressed?49:22 To check, go to the parent and click edit and if it should error or “the SKU has an inconsistent classification with the parent,” then it is52:54 One piece of advice for sellers of handgun accessories is to be careful with IP infringement on models and weapons and as well as trigger keywords for Amazon-like weapons.55:01 On the initial launch of your products, what is the process of deciding to add variations specifically for color variations56:02 Pick the number of variations you want first and recognize the benefit of having 4 or 5 over 2 or 3 and then use PICKFU to rank colors and look at people’s feedbackSupport the show

Send us a text00:00 My Amazon Guy Weekly PPC Live Q&A with Matthew Davis11:26 Introduction12:44 Can we change the company name on Amazon?13:33 Tips for video ads18:21 Is it ok if the campaign budget runs out every day after a couple of hours?23:32 Is there a way we see ASIN-level search term data via some downloadable report?25:21 What are some of the most effective methods to reduce TACOS?32:34 When doing bulk analysis for ACOS and bid updates which specific reports do you use?33:20 Where to look at the Broad Match with modifiers38:18 I have ACOS% on these campaigns where the budget runs out.40:23 What will be the best strategy? I normally use down only and keep my TOS at 20-25%.45:54 Should I negate the brand name in phrases and broad matches?51:01 2 most common causes when campaign performances come to a halt53:30 Any PPC tips going into the Christmas season?1:00:49 How can I use SB-Video campaigns to get an advantage over my competition?1:02:38 If my product is an accessory for a trademarked brand, can I use the brand name in my keywords?1:04:39 How do placements work for product ASIN targeting campaigns?1:06:52 Unpack the search term winning bid process; how many impressions are available at each moment?1:11:24 Does dynamic down only spend less because of less impression?1:14:35 How much does it hurt the performance of a campaign to run out of budget each day vs. keeping it afloat?1:18:59 Does the phrase match every work?1:20:46 Can I reduce the bid below CPC to keep the campaign active throughout the day?1:21:45 If I'm running out of stock, should I decrease PPC spending or increase my prices?1:22:21 How much is a good conversion rate on Amazon?1:24:30 If campaigns have only one converting search term, should I move the term to another campaign or leave it alone?1:26:00 Do you see Walmart as an opportunity for sellers?Support the show

Send us a text00:00 Introduction12:31 slither.io was played by everyone inside My Amazon Guy initiated by Steven Pope15:47 Is there a threshold for Amazon's pending orders for the customer to purchase or cancel? Check if you have the subscribed and save buttons.17:35 Bought a brand without an Amazon account. All information is tied up to ASIN level19:58 How should we allocate our PPC for a great launch of a new product and new brand?22:51 Special Black Friday lightning deals for overstock items, but Amazon doesn’t allow this because it doesn't have Amazon sales velocity.27:01 SEO strategy for 2 variations of one product28:33 How do Placements work for product targeting campaigns?31:18 Parentage: Used a flat file to group 6 variations.34:27 How does FBA Amazon refund/return or replacement option work?37:58 What is the best way to set up hidden search terms when creating new listing?43:20 How does the BSR disappear?51:00 What is the Case pack limit for “individual items”?52:46 Amazon can your competitors with lower FBA fees (sold by amazon & fulfilled by amazon)56:08 Creating a listing to Amazon and then syncing it to Helium 1057:53 Do coupons help organic position? Ask if coupons increased your sales velocity59:34 Never go out of stock; create a second SKU for FBM.1:00:46 Raise your price, cut your ads spend and never go out of stock1:00:54 How to get my listings to come up on top of the search even though I don’t have a Brand registry yet?1:02;21 Does Amazon handle all tax payments to the States?1:03:19 How do you deal with counterfeit sellers in your ASIN? Report via test buy.1:06:57 Does the Honeymoon period repeat if you launch in another country?1:10:17 Will Amazon accept the invoice of their brand-recommended distributors?1:11:21 Before creating your own brand, try retail arbitrage or online arbitrage because you learn a lot of basics in them.1:12:09 Where do the Sponsor Display Video Ads show? Answer: On Mobile1:14:30 Best software to list on Walmart, especially WFS?1:14:44 Do we need to optimize the parent, too, when optimizing the children? The answer depends on your category.1:16:35 What should I do if I deal with low-cost products and shipping costs are usually higher than the costs of the products. Answer: sell thru packs1:19:24 Suspended account after opening the account1:21:09 Issue with the new manage FBA inventory screen1:23:42 Go to the partner network and check manager app might have some rogue app that turned back on and see what has access or disabled1:24:20 Are we allowed to use the words “bonus,” “free gift,” and “gifts” in the title?1:25:09 You’re more than welcome to send bundle stuff and bonus item but be careful how you word them.1:25:16 Don’t put bonus or free gift on your title; you’re probably gonna be yanked, and this makes your listing look cheap.1:25:38 Brand your product, make it look premium and make it better in the competition1:26:11 Keywords not indexing issue1:29:38 Check your listings once a week and get a bird’s eye view of the overall of that week1:31:58 Got a review from an old customer through the mail. Can it be redirected to the product detail page?1:33:05 How to remove/appeal permanent restrictions of proactive messages.1:33:52 Any advice on running ads on children's books1:38:44 Is there a report showing which ASINs have the brand story?1:40:35 How to resolve indexing issues1:41:20 How to get out of stock alert from the Amazon detail page?1:42:33 Is Shipstation good if I want to fulfill my own orders?1:44:03 How to improve our Click thru Rate (CTR)1:44:09 Make your Support the show

Send us a textNew Brand Store Builder Tutorial by Arielle Young00:00 Introduction00:11 Brief Overview on How to build a brand store01:19 Brand Storefront services at My Amazon Guy website02:55 Create and customize Stores for your brands03:02 Your brand should have brand registered Trademark03:41 Create Store then Go to Store Settings03:50 Place the Name of Your Brand04:01 Upload Brand logo05:09 Create page store by going to page manager07:13 Everything done inside the store builder is saved automatically08:42 Add Page and Name it11:29 Video is super engaging like a loop background video13:25 How to make graphic design clickable17:25 Add Multiple Tiles18:32 Best Practices18: 35 Header should be bold and eye-catching, something that will compliment your brand18:49 Create a minimum of three (3) different pages of different products19:03 Homepage should have different types of filter tabs displayed19:19 All images should be clickable19:50 Avoid product list, get buyers’ attention, and break them up with engaging  imagery20:11 Customize your storefront to the season, update your banners, and bring forward products that are relevant to the season.20:33 Check some of the most popular storefronts in 202226:47 Publish it by the top right corner, submit to for Publishing🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textRestock Limitation Solutions: FBM & Inventory Alerts (Amazon Best Practices)00:00 Introduction00:24 The only thing that is within the Seller's control right now is Fulfilled by Merchant (FBM)00:29 No amount of ticketing will give a guarantee that the restock limits are gonna go up00:49 Get your inventory in order by creating duplicate SKUs for FBM01:24 Two offers from the Buy box, one from FBA and FBA02:26 How to duplicate your SKUs - 2 ways how to do it02:40 Template Upload - Download Category Listings Report (CLR) at Inventory Report04:10 Change of SKU and change of fulfillment method04:36 Get the ASIN and select “copy listing” from the dropdown menu and fill in data and choose FBM and save.05:39 Add the products and hit sell condition as new and then sell this product and fill in the same information.06:20 To check if the SKUs have been duplicated correctly, they should appear as FBA with stocks and FBM with stocks06:50 Set Replenishment Alerts for weeks coverage or unit counts08:12 How a Replenishment Alert email looks like that tells the items that are low on stock09:44 Send and Replenish inventory10:08 Get certified with FBA Logistics Course at MAG-School10:38 Go to Business Reports, then click on Sale by ASIN (set ASIN on the little button)12:07 Don’t Go Out of Stock12:33 Activate FBM and make sure you have a warehouse and your own 3PL solution in place12:57 My Amazon Guy offers full-service management plus Trademark and more13:21 Free ASIN Review for your listings🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show