
The SDM Show
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Latest episodes

Jan 26, 2024 • 7min
Episode 388: Invest Time and Effort Into Your Marketing
Rob Cairns talks about investing time and effort in your business marketing.
Show Highlights:
1. How to invest time.
2. What you should do for marketing.
3. How to schedule time for your marketing.

Jan 24, 2024 • 25min
Episode 387: About Pages With Todd Jones
Rob Cairns talks to Todd Jones about - About Pages.
Show Highlights:
1. Why an about page?
2. What makes a good about page?
3. Things not to put on an about page.

Jan 23, 2024 • 28min
Episode 386 Client Portals with Laura Elizabeth
Rob Cairns talks to Laura Elizabeth about client portals"
Show Highlights:
1. Why a client portal.
2. Features of a client portal.
3. Laura's client portal product..

Jan 21, 2024 • 40min
Episode 385: Pivioting Your Marketing With Ryan Waterbury
Rob Cairns and Ryan Waterbury talk about pivoting their marketing.
Show Highlights:
Does Email Marketing matter?
PPC in Marketing.
What marketing is working for clients?
Your website is part of your marketing toolbox.

Jan 18, 2024 • 58min
Episode 384 Entrepreneurship and Freemius With Vova Feldman
Rob Cairns talks to Vova Feldman about Entrepreneurship and Freemius.
Show Highlights:
What is entrepreneurship?
Who makes a good entrepreneur?
What qualities should an entrepreneur have?
What is Freemius?
What plugin issues does Freemius solve?

Jan 16, 2024 • 7min
Episode 383 My Agencies Productivity Stack
Rob Cairns talks about his Agency's productivity stack.
Show Highlights:
1. Tools he uses.
2. Why he uses the tools?
3. One tool Rob is looking at.

Jan 13, 2024 • 33min
Episode 382 E Mail Marketing and DMARC Changes With Simon Harper
Rob Cairns talks to Simon Harper about E-Mail Marketing and DMARC Changes.
Show Highlights:
1. What changes are coming to Email authentication and DMARC.
2. How to avoid your emails from going into Spam.
3. Tips to help your e-mail marketing.

Jan 9, 2024 • 6min
Episode 381 Resolutions vs Goals
Rob Cairns talks about the difference between Resolutions and Goals.
Show Highlights:
1. Why resolutions do not work.
2. Short-term and long-term goals.
3. Goals must be measurable.

Dec 28, 2023 • 54min
Episode 380: Bertha.Ai and All Things AI With Andrew Palmer
Rob Cairns sits down with Andrew Palmer to talk about Bertha.Ai and all things AI.
Show Highlights:
Changes to Bertha.AI .
Roadmap for Bertha.AI .
What is going on in the AI space.
Turmoil at Open AI.

Dec 27, 2023 • 56min
Episode 379: Geeking Out on WordPress Security With Thomas Raef
Rob Cairns talks to Thomas Raef about hard-core WordPress security.
Show Highlights:
1. What to do to harden your WordPress install.
2. Why does server hardening matter?
3. Can you DIY your WordPress security?