The SDM Show
Rob Cairns
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Episodes
Mentioned books
Jun 6, 2024 • 48min
Episode 422 Pricing and More Pricing With Andrew Palmer
Rob Cairns talks to Andrew Palmer about pricing.
Show Highlights:
1. Do not fight the race to the bottom.
2. What to consider when pricing.
3. Should we do Black Friday sales?
Jun 4, 2024 • 5min
Episode 421 Use Variable Products in E-commerce
Rob Cairns talks about Variable Products in e-commerce.
Show Highlights:
1. What is a variable product?
2. Variable products make for a better user experience.
3. All e-commerce platforms support variable products.
May 30, 2024 • 31min
Episode 420: All About Siren With Alex Standiford
Rob Cairns talks to Alex Standiford about his new affiliate marketing product Siren.
Show Highlights:
1. What is Siren?
2. Features of Siren.
3, Why use Siren?
May 28, 2024 • 5min
Episode 419: Why I Use a Booking System?
Rob Cairns talks about why he uses a booking system.
Show Highlights:
1. Why to use booking systems?
2. Booking systems save time.
3. The booking system can interface with Google Calendar
May 27, 2024 • 15min
Episode 418 Introduction To Copywriting With Todd Jones Segment
Rob Cairns and Todd Jones Introduce Todd's New BiWeekly Segment on the SDM Show.
Show Highlights:
1. What is the new segment?
2. What is Copywriting with Todd Jones?
3. Some of the topics we will cover in future episodes.
May 23, 2024 • 7min
Episode 417: Changes to the SDM Show
Rob Cairns talks about changes to The SDM Show.
Show Highlights:
1. Changes that are coming.
2. A new segment with Todd Jones.
3. The SDM Show schedule.
May 17, 2024 • 1h 14min
Episode 416 Leveling Up Your Email Marketing With Adrian Tobey
Rob Cairns talks to Adian Tobey about Email Marketing.
Show Highlights:
1. Why does E-Mail marketing matter?
2. Subject lines in e-mail marketing.
3. Groundhogg roadmap.
May 15, 2024 • 6min
Episode 415: Why You Should Attend In-Person Events
Rob Cairns talks about why Inperson events matter.
Show Highlights:
1. Connection is deeper in person.
2. We crave meeting people in person.
3. What we get from in-person events.
May 10, 2024 • 28min
Episode 414: Own Your Own Marketing Assets With Ryan Waterbury
Rob Cairns and Ryan Waterbury discuss why it is important to own your marketing material.
Show Highlights:
1. Business Owners need to own their digital assets.
2. Why do you as a business owner need to own your domain?
3. Do not forget about your print assets.
May 9, 2024 • 37min
Episode 413: Website Security With Joshua Hammer
Rob Cairns talks to Joshua Hammer from Sucuri about Website Security.
Show Highlights:
1. What causes WordPress sites to be hacked?
2. Things people can do to protect themselves.
3. Should you do backups at the site level or server level?
