

The SDM Show
Rob Cairns
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Episodes
Mentioned books

Jul 5, 2024 • 37min
Episode 432: WordCamps With Ryan Waterbury
Rob Cairns and Ryan Waterbury talk about WordCamps,
Show Highlights:
1 Why WordCamps?
2. Things to take with you to a WordCamp.
3. Have fun.

Jul 3, 2024 • 1h 12min
Episode 431 Security With Tim Nash All About Security
Rob Cairns interviews security expert Tim Nash on various security topics, including general security discussions, WordPress security, and the need for businesses to protect themselves. They also touch on the impact of AI on security, website vulnerabilities, enhancing WordPress security measures, and the importance of backups and data security.

Jun 27, 2024 • 38min
Episode 430 Why I Built a Minimal Website With Bridget Willard
Bridget Willard talks to Rob Cairns about why she built a minimal website.
Show Highlights:
1. Why a minimal website.
2. Where Bridget is going with her business.
3. Bridget's pricing strategy.

Jun 25, 2024 • 4min
Episode 429: More Changes to the SDM Show
Rob Cairns talks about more changes to the SDM Show. This includes the addition of a new monthly segment.

Jun 24, 2024 • 29min
Episode 428 Copywriting with Todd Jones All About Origin Stories
Todd Jones talks to Rob Cairns about Why You Need an Origin Story.
Show Highlights:
1. Why you need an origin story for your business.
2. The value of an origin story.
3. What goes in an origin story?

Jun 20, 2024 • 41min
Episode 427: Document Accessibility With Colleen Gratzer
Colleen Gratzer, an expert in document accessibility, discusses the importance of making documents accessible, tools for accessibility checks, proper design practices, color contrast challenges, and the significance of document accessibility across various industries.

Jun 18, 2024 • 4min
Episode 426: The SDM Show is Going On The Road
Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.

Jun 13, 2024 • 23min
Episode 425 How To Grow Your Agency With Ryan Waterbury
Rob Cairns talks to Ryan Waterbury about growing an agency.
Show Highlights:
1. When to hire.
2. What kinds of skills to hire for?
3. Partnerships.
4. Automation

Jun 11, 2024 • 5min
Episode 424: Consitency in Marketing
Rob Talks about Why Consistency in Marketing Matters.
Show Highlights:
1. Why Consistency Matters.
2. How to be consistent.
3. Planning your marketing.

Jun 10, 2024 • 29min
Episode 423: Copywriting with Todd Jones - What is Coywriting?
Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones".
Show Highlights:
1. What is copywriting?
2. Components of copywiring.
3. What makes good copywriting?