The SDM Show

This podcast episode features an SEO expert discussing Search Experience Optimization (SXO), a new approach to SEO that prioritizes user experience across multiple platforms, not just Google. SXO emphasizes brand building and creating memorable user moments to improve discoverability. The speaker contrasts traditional SEO's focus on keywords and rankings with SXO's holistic approach, advocating for authenticity and content discoverability where the target audience is active, including social media and AI platforms. The discussion also differentiates SXO strategies for B2B versus B2C businesses.

This podcast features a discussion between Rob Cairns and Tim Nash about cybersecurity predictions for 2025. **AI's increasing role in both offensive and defensive cybersecurity** is a major topic, with concerns raised about AI-powered phishing scams and the accelerated exploitation of vulnerabilities. The conversation also **addresses the challenges in the WordPress plugin ecosystem**, including abandoned plugins and the need for improved update notifications and distribution mechanisms. Finally, they **discuss the evolution of multi-factor authentication**, highlighting the trade-offs between security and user experience, and the weaponization of security vulnerabilities by some vendors. The overall tone is one of concern about the increasing sophistication of cyberattacks and the need for improved security practices for small businesses in particular.

This podcast features an interview with Cami McNamara, a WordPress agency owner, discussing time management strategies. Key topics include handling client requests (primarily via email and a task management system), scheduling (limiting meetings and using scheduling tools), project management (time blocking and utilizing project management software), and maintaining work-life balance (incorporating self-care and setting boundaries). McNamara also shares her experiences using various tools and her approach to client communication, including newsletters and Substack. Finally, the discussion touches upon business promotion and the importance of recurring revenue streams.

This podcast features an interview with Ryan Logan, the founder of Influence WP, a platform designed to build trust and transparency within the WordPress community. Logan discusses the problems of unreliable deals and malicious actors exploiting WordPress users, explaining how Influence WP provides vetted deals and partnerships, eliminating the need for untrustworthy affiliate links. The platform aims to connect vendors with consumers in a trustworthy environment, emphasizing quality and positive relationships. The interview also touches upon the challenges of high-stress work environments in IT and healthcare, highlighting the importance of trust in professional relationships. Finally, Logan describes Influence WP’s partner program, which is primarily credit-based and aims to foster a more ethical and supportive ecosystem.

Rob Cairns talks to Todd Jones aboit Whats The Point. Show Highlights: 1. 5 questions as part of your value prop. 2. How to make your value prop? 3. You need a write a value prop for your newsletter.

Rob Cairns talks to Todd Nilson about building communities. Show Highlights: 1. How Todd got into building communities. 2. How to do build communities. 3. Tools to help build your communities and how to select them.

Rob Cairns talks about one thing you should do for your business before the holidays. Show Highlights: 1. What you should do. 2. How to communicate with your customers. 3. What is an emergency?

Rob Cairns has a great conversation with Joe Casabona about podcasting. Show Highlights: 1. Tips to help make your podcast better. 2. Streamlining your production process. 3. Do you do video?

Warren Laine-Naida talks about why Local SEO Matters. Show Highlights: 1. Bing Places. 2. Google Business Profile. 3. What services companies have.

Rob Cairns talks to Todd Jones about 3 types of blog posts you should write. Show Highlights: 1. What 3 blog posts you should write. 2. Time involved in writing the blog posts. 3. Why write these 3 blog posts.