The Optimize Podcast with Jay Abraham & Nick Sonnenberg

Matt Gallant, CEO of BIOptimizers and Nootopia, shares his journey in rapidly scaling his supplement companies. He discusses innovative marketing strategies, including leveraging podcasts for brand authority and expanding affiliate relationships. Matt explores the challenges of hiring experienced talent and the importance of strategic delegation to enhance team efficiency. He also emphasizes adapting to advertising shifts and the significance of meeting consumer needs, especially around sleep, as essential drivers of growth.

Is it possible to apply the franchise model to any industry? Max Emma is testing this idea by expanding his bookkeeping company, BooXkeeping Corp., into a franchise. However, persuading investors to join this new franchise venture, which lacks a proven history, is the challenge. That's where Nick and Jay step in, helping Max seize the opportunity in the untapped bookkeeping sector and emerge as a leader in the field.In this episode, we help Max:Minimize risk for new clients and improve franchisee adoption.Persuade potential clients to collaborate, even in the absence of a proven track record.Improve internal and external communication.Learn more about BooXkeeping and Max here:BooXkeeping https://www.booxkeepingfranchise.com/Max’s LinkedIn: https://www.linkedin.com/in/maxemma/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.If we think you’re a good fit, we’ll get you on the show.

Selling over $1 Billion in real estate and handing over 11,000 keys to new homeowners is no easy feat, but imagine the possibilities if this company's marketing strategy had not been what the Founder candidly refers to as "spray and pray." In the hot-seat is Eugene Litvak, the founder of The Litvak Team. In this episode, Jay and Nick will assist Eugene in crafting a referral-generating system and streamlining his marketing efforts. The goal? To boost lead conversion, allowing Eugene to dedicate more time to establishing The Litvak Team as New York's leading real estate experts.In this episode, we help Eugene:Create a referral-generating machine and convert more potential customers.Set up events and marketing materials to become the thought leader of Real Estate.Automate lead generation and leverage free tools to engage their client base.Learn more about The Litvak Team and Eugene here:Compass & The Litvak Team: https://www.compass.com/agents/litvak-team/Eugene’s Instagram: https://www.instagram.com/eugenelitvakWant to get in the hot seat? Submit your business right now at theoptimizepodcast.com.If we think you’re a good fit, we’ll get you on the show.

Eric Kuefler is the President and COO of KS2 Technologies, a company that focuses on integrating and managing cloud computing technology for organizations with over $500 million in revenue. Being over 20 years old, KS2 has stood the test of time, but finding new organizations to sell their service to is necessary to alleviate their current churn rate. That's where Nick and Jay come in, with advice on how to create a systematized referral program and develop an introductory product to generate more sales. In this episode, we help Eric:Set up a systematized and strategic referral generating processCreate a product offering to generate new sales and convert more leadsSave money by optimizing the company's tech stack for internal processesLearn more about KS2 Technologies and Eric here:Eric’s LinkedIn: https://www.linkedin.com/in/erickuefler/KS2 Technologies Website: https://www.ks2inc.com/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Sidney Tarver is the founder of People First Logistics, a trucking company that specializes in delivering Amazon packages. Whilst the company has been a success, Sidney finds he has reached the ceiling for potential growth and needs ideas on how to become more efficient and increase profits. Nick and Jay are here to help! Join in the conversation as they show Sidney how his company that’s currently limited by Amazon could actually become an attractive acquisition for Amazon.In this episode, we help Sidney:Set up automations to ensure standard processes are followed and increase staff efficiency.Turn his company into an educational platform that helps thousands of logistics companies leverage the systems he’s created.Create systems and processes that are integrated into software to ensure jobs are getting done. Learn more about People First Logistics and Sidney here:Sidney’s Instagram: https://www.instagram.com/sidneyptarver/Sidney’s LinkedIn: https://www.linkedin.com/in/sidney-preston-tarver/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Danielle Winstone is the Founder of OCULA, a New Zealand based optometrist chain that provides a bespoke high-end approach to a traditional industry. OCULA has had success in delivering a style-first approach to an industry in desperate need of a refresh, and with this success Danielle is quickly opening up multiple locations across the country. But with a future exit in mind, Danielle needs help optimizing her marketing, her business management and ensuring OCULA stands out from the competition. That’s where Nick and Jay come in.In this episode, we help Danielle:Implement referral-generating strategies and bring a new marketing approach to an antiquated industry.Open up multiple revenue streams and attract new customers with a unique product offering.Create a virtual service offering in a traditionally brick-and-mortar industry. Learn more about OCULA and Danielle here:OCULA Website: https://www.ocula.co.nz/Danielle’s LinkedIn: https://www.linkedin.com/in/daniellewinstone/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Shawn Hart is the Co-Founder of Post Purchase PRO, a company that optimizes the customer base of Amazon sellers through follow-up sequences. Shawn’s had success in selling his companies in the past and he’s looking to sell Post Purchase PRO for at least 12x EBITDA. To do that he needs to overcome many issues, such as how to support all of the customers they’re attracting. That's where Nick and Jay come in.In this episode, we help Shawn:Integrate software and AI into the company to create a more streamlined service.Open up multiple revenue streams for his company by optimizing existing customers.Reconsider his pricing model to boost profits and ease the strain on his team.Learn more about Post Purchase PRO and Shawn here:Shawn’s LinkedIn: https://www.linkedin.com/in/shawn-hart-ppp/Post Purchase PRO Website: https://www.postpurchasepro.comWant to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Aydin Mirzaee is the CEO and Co-Founder of Fellow.app, a digital agenda tool that helps make meetings effective and efficient for everyone. He's currently grappling with how to grow his business and effectively educate his customers and prospects on the full benefits of his tool—of which there are many! Join Nick and Jay as they discuss various strategies for Aydin to test new product plans, identify Fellow's ideal customer avatar, and create new growth at low costs.In this episode, we help Aydin:Reclaim profits by implementing tests to determine which features customers want most.Identify methods for partnering with relevant influencers to create trust.Communicate the benefits of Fellow effectively to decision-makers in dollars amounts.Learn more about Fellow and Aydin here:LinkedIn: https://www.linkedin.com/in/aydinmirzaeeWebsite: https://fellow.app/Want to get in the hot seat? Submit your business right now at http://theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Ryan Niddel is the CEO of MIT45, a prominent brand in the Kratom industry. Kratom is an energy-boosting plant that is exploding in popularity, but faces regulatory and legality hurdles that are making it difficult for sellers like MIT45 to grow. Ryan's goal is for his products to achieve mainstream success and make their way into major retail chains like Whole Foods, but first he needs to address the many challenges that are holding him and his business back. That's where Nick and Jay come in.In this episode, we help Ryan:Expand into the global market and establish a strong presence in major retail chains worldwide.Implement technology solutions to minimize miscommunication and enhance productivity across his organization.Utilize strategic partnerships and paid media campaigns to boost brand recognition and increase visibility among potential customers.Learn more about MIT45 and Ryan here:Ryan’s Instagram: https://www.instagram.com/ryanniddel/?hl=enRyan’s LinkedIn: https://www.linkedin.com/in/exitwealthy/MIT45 Website: https://mit45.com/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.If we think you're a good fit, we'll get you on the show.

Our hot seat this week: After successfully selling his previous company Peach New Media, Dave Will co-founded PropFuel, a first-of-its-kind conversational engagement platform that aims to increase client engagement inside large organizations. While PropFuel has achieved early success in scaling up, Dave is facing challenges in identifying competitors, targeting clients, and developing a plan to turn PropFuel’s early growth into rocket fuel.In this episode, we help Dave:Explore potential partnerships to scale PropFuelRevamp his pricing model to attract new customers and boost revenueCreate a marketing strategy to promote PropFuel at industry eventsLearn more about PropFuel and Dave here:PropFuel: https://www.propfuel.com/Dave’s LinkedIn: https://www.linkedin.com/in/davidrwill/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.If we think you’re a good fit, we’ll get you on the show.