Plenty with Kate Northrup

What if the key to revolutionizing the way we lead and create lasting impact lies not in force, but in soft power—and aligning with the intelligence of nature? In this episode, I talk with Miki Agrawal about how she’s reimagining leadership and sustainability from the ground up.In this inspiring episode, I sit down with my dear friend and trailblazing entrepreneur Miki Agrawal—founder of Thinx, Tushy, and her newest venture, HIRO Technologies—for a powerful conversation about the future of leadership, regeneration, and innovation.Miki opens up about her journey of building multiple 9-figure businesses while embracing a radically different model of leadership—one rooted in soft power, collaboration with nature, and deep self-love. We dive into what it means to lead from feminine principles, how she’s balancing motherhood and entrepreneurship, and why conscious capitalism is more than just a buzzword—it’s a way forward.She also shares the mission behind HIRO Technologies and their game-changing vision for eco-friendly diapers, along with her fascination with the incredible potential of plastic-eating mushrooms to help heal our planet.If you’re an entrepreneur, changemaker, or simply someone who wants to live and lead with more alignment, sustainability, and purpose, this conversation is filled with insights and inspiration to support your path.Let’s rise into a new way—together.“Soft power is about radiating from the inside out—it’s a framework for leading with gentleness and strength.” –Miki Agrawal🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:19) Introduction of Guest: Mickey Agarwal(01:28) Motherhood and Work-Life Balance(02:52) Celebrating Life and Joy(04:11) Dating Myself: A Personal Journey(06:16) Integration and Self-Discovery(10:40) Devotion and the Masculine Energy(11:56) Soft Power Framework Introduction(16:07) Desire for Healthy Relationship Dynamics(19:29) Balancing Masculine and Feminine Energies(23:06) Motherhood and Environmental Responsibility(26:11) Innovative Solutions for Diaper Waste(29:43) Fungi and Plastic Decomposition(35:36) Hero Diapers Launch(42:13) Harvesting and Business Strategy(50:03) Self-Love and Personal Growth(57:48) Metabolizing Stress Through Creativity(1:00:13) The Future of Soft PowerLinks and Resources:Do Cool Sh*tDisrupt Her.Tero, Cofounder of HIRO Technologies and CEO of Four SigmaticIt All Exists by Soul GateConnect with Miki Agrawal:WebsiteInstagramHellotushyHirodiapersThinxWild 🎧 Podcast Promo: The Rise of the Digital CEO is HERE!If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.In this 3-part training series, you’ll learn how to:Break through your financial goals with a repeatable strategyCraft irresistible offers that attract your dream clientsUnderstand and leverage key metrics (like Earnings Per Lead!) to grow without burnoutCreate money on demand with a 6-step process that actually worksAlign your strategy with your inner guidance so your business feels as good as it performsJames blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.🎟 Reserve your seat now at katenorthrup.com/rise.📅 It starts May 29, 2025—don’t miss it.

What if the secret to scaling your digital business wasn’t about doing more, but about doing less—and doing it smarter?In this episode, I’m sharing the real, behind-the-scenes story of how my most recent launch exceeded expectations—including a major increase in earnings per lead—and the unexpected mindset shifts and strategies that made it all possible.I’m joined by my dear friend and digital business strategist Jenni Finley, and together we unpack the power of aligning your business with ease, intuition, and purpose. We talk about what it means to grow a business without burnout, how reconnecting with my longtime mentor James Wedmore influenced my approach, and why data and metrics don’t have to clash with feminine principles.We also explore the intersection of entrepreneurship and motherhood, the surprising value of coaching in scaling my business, and how honoring your energy can actually create better results.If you’re building a business that supports your life—not the other way around—you’ll walk away from this episode with both inspiration and grounded, actionable insights.Plus, I’ll tell you how you can access James Wedmore’s powerful free training for digital entrepreneurs, which is truly one of the most game-changing resources I’ve ever used.Let’s stop doing more just for the sake of it—and start doing what actually works.“The beauty of entrepreneurship is that it’s about aligning with your unique magic and delivering it to the world.” –Jenni Finley🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:29 Interview with Jennifer Finley01:43 Business by Design Case Study02:55 Personal Stories and Entrepreneurial Insights03:46 Balancing Motherhood and Entrepreneurship04:42 Kate Northrup’s Background and Books11:33 Kate’s Digital Journey14:29 Launching the Money Love Course19:59 Navigating Business Challenges21:43 The Role of Dashboards in Business26:13 Launch Enhancements37:05 High-Touch Engagement Strategies39:46 Tracking Earnings Per Lead43:49 Continuous Improvement in Business46:47 Rise of the Digital CEO Training🎧 Podcast Promo: The Rise of the Digital CEO is HERE!If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.In this 3-part training series, you’ll learn how to:Break through your financial goals with a repeatable strategyCraft irresistible offers that attract your dream clientsUnderstand and leverage key metrics (like Earnings Per Lead!) to grow without burnoutCreate money on demand with a 6-step process that actually worksAlign your strategy with your inner guidance so your business feels as good as it performsJames blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.🎟 Reserve your seat now at katenorthrup.com/rise.📅 It starts May 29, 2025—don’t miss it.

What if selling more of your digital product wasn’t about hustling harder—but about aligning more deeply with what truly works? Let’s talk about creating offers that feel like a full-body yes for both you and your audience.In this heart-centered, strategy-rich episode, I’m joined by my dear friend and longtime mentor, James Wedmore, for a conversation that blends the practical and the mystical sides of growing your digital product business. James shares powerful lessons from his 18+ years in the online space, including how love, synchronicity, and deep trust have shaped his journey—and how those same elements can unlock massive abundance in yours.We dive into why even the best ideas can sometimes go unsold, what makes an offer truly irresistible, and how to tap into both aligned action and effective strategy to spark momentum. Whether you’re already selling courses or dreaming about turning your wisdom into a scalable online business, you’ll walk away with fresh insights and practical tools to move forward with clarity and confidence.“The first key to understanding why your digital product isn’t selling is this: It will never sell itself. You’ve got to create an irresistible offer and show up for it.” –James Wedmore🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:21) Guest Introduction: James Wedmore(01:50) Transitioning to Online Business(02:19) Marketing Strategies for Success(03:27) Synchronicity and Alignment(07:32) The Law of Synchronicity(10:34) Personal Engagement Story(15:52) Life Changes and Business Growth(25:30) The Importance of Taking Action(29:21) Webinars as a Business Strategy(34:13) Enhancing Offers for Better Sales(40:02) Key Elements of a Successful Launch(43:16) Scaling Your Business(56:16) Rise of the Digital CEO Training🎧 Podcast Promo: The Rise of the Digital CEO is HERE!If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.In this 3-part training series, you’ll learn how to:Break through your financial goals with a repeatable strategyCraft irresistible offers that attract your dream clientsUnderstand and leverage key metrics (like Earnings Per Lead!) to grow without burnoutCreate money on demand with a 6-step process that actually worksAlign your strategy with your inner guidance so your business feels as good as it performsJames blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.🎟 Reserve your seat now at katenorthrup.com/rise.📅 It starts May 29, 2025—don’t miss it.

In this deeply personal and behind-the-scenes episode of Plenty, Kate shares the journey of how her company scaled to just shy of $3 million in revenue—not by doing more, but by doing less. Recorded live at Relaxed Money Live, Kate walks us through the exact steps she and her team took to transition from hustle and complexity to clarity and flow.From living out of a Prius and launching a $97 course that changed everything, to recovering from business debt and letting go of multiple revenue streams, Kate unpacks the surprising truth: simplicity is the most powerful growth strategy. She reveals how one offer, one problem, one customer, and one sales system helped her not only grow her income but significantly increase her profitability—the part that actually changes your life.If you’ve ever felt overwhelmed, overcommitted, or like you’re reinventing the wheel in your work, this episode is a breath of fresh air. You’ll hear real numbers, real lessons, and a clear invitation to shift from overdoing to potent, focused action.You’ll learn:Why 78% of Kate’s revenue came from people who had been on her list for less than 6 monthsHow simplicity created more revenue and more peaceThe somatic and emotional work Kate did to feel safe holding more successThe liberating power of building a business that truly feels as good as it looksThis is more than a story about money—it’s a lesson in alignment, sustainability, and leading with integrity in the age of overflow.“We’re taught that more equals better. But in my experience, less—when it’s aligned—is the secret to sustainable success.” – Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:33) Journey of Starting an Online Business(01:07) Growth and Profit Margins(02:24) Understanding Revenue Sources(06:44) Challenges of Overcomplication(07:36) Simplicity as a Growth Strategy(10:01) Lessons from Past Mistakes(11:05) Personal Growth and Business Evolution(12:31) Creating and Selling Courses(21:08) Crisis and Recovery in Business(26:31) Financial Restructuring and Profitability(29:30) Healing Relationships with Money(38:50) Successful Launch of Relaxed Money(43:44) Focus on Profitability Over Revenue(49:11) The Future of Business Simplification

What if the key to financial flow and fulfillment isn’t about doing more—but about being more you?In this episode of Plenty, I’m joined by the insightful human design expert Erin Claire Jones to explore how understanding your unique energetic blueprint can unlock more ease, flow, and abundance in every area of your life—especially when it comes to money. We talk through the five human design types, decision-making strategies (called authorities), and how to use your profile to align with your purpose. Erin also breaks down how specific aspects of your chart—like your channels, gates, and centers—can help you parent more consciously, grow a business more sustainably, and embrace your natural rhythms to stop the hustle and finally feel satisfied. Whether you’re brand new to human design or looking to deepen your understanding, this conversation is full of practical tools to help you thrive by simply being who you were always meant to be.“When people live their design, things just start to flow in their lives. It’s mostly because they’re in alignment with their gifts and doing what they’re here to do.” –Erin Claire Jones🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:00) Introduction to Human Design(01:45) Understanding Human Design(02:39) Human Design vs. Astrology(04:26) Origin of Human Design(05:52) Personal Journey with Human Design(12:32) Explaining Human Design Chart Elements(15:59) Understanding Human Design Types(20:01) Living in Alignment with Human Design(25:46) Channels and Strengths in Human Design(29:24) Emotional Sensitivity and Boundaries(36:49) Using Human Design for Career and Money(49:24) How to Get Your Human Design ChartConnect with Erin Claire Jones:📸 Instagram:– @erinclairejones– @humandesignblueprint📘 Pre-Order Erin’s New Book on Human Design:📓 Get Your Personalized Human Design Blueprint – Use the code PLENTY at checkout for a special discount!🎓 Ready to Go Deeper? Study Human Design ✨ The Money Reset: Feel Good with Money—No Matter How Much You MakeMaking more money doesn’t guarantee financial ease… but this will. The Money Reset is a free audio experience designed to help you rewire your nervous system for wealth—so managing money feels effortless. 🎧💸Inside, you’ll learn how to:💡 Break the ‘money in, money out’ cycle and create lasting stability.🎯 Relax into a new relationship with money—where structure meets flow.✨ Use the 5-Minute Calm Cashflow Ritual to bring instant clarity to your finances.More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 Get The Money Reset Now! 👈

What if the key to more abundance isn’t doing more — but doing less, with deeper intention?In this final episode of our Good with Money series, I’m bringing you behind the scenes of our highest revenue and highest profit year yet — and how we increased our take-home income by 67% while doing less, not more. I’ll share the seven most powerful lessons we learned, from simplifying our business model, to tightening our systems, to embracing the relationships that truly move the needle.I’ll talk about why what you keep matters way more than what you make, how confusion in relationships can actually be an important red flag, and why it’s time for all of us to claim the leadership roles we’ve been prepared for (yes, it’s time to wear your crown!).If you’re craving more ease, more prosperity, and more alignment between your work and your wellbeing, this episode is for you. Plus, I’ll invite you into the next step of your journey if you’re ready to heal your relationship with money and unlock the abundance that’s waiting for you.Your financial power and your ease await. Let’s step into it together.“We don’t need to work as much. We don’t need to work as hard. We have simplified so that we can amplify and magnify our results and our impact.” -Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:00) Introduction to Abundance and Money(01:08) Lessons from a Successful Year(04:00) Launching the Relaxed Money Program(05:45) The Power of Focused Efforts(07:34) Importance of Systems and Structures(09:47) Navigating Relationships and Boundaries(11:25) Simplifying for Greater Impact(18:18) Embracing Personal Growth and Confidence(22:36) Understanding Financial Metrics(24:41) Empowerment and New BeginningsLinks and Resources:Danielle LaPorte If you’re ready to not just make good money, but also feel good with money, be good with money, and do good with money, then I would love to invite you into Relaxed Money.Relaxed Money is a transformational, year-long experience designed to help you heal your relationship with money at the nervous system level — because true financial ease doesn’t come from just another budget or spreadsheet. It comes from building the internal safety and intuitive systems that allow you to expand into receiving, stewarding, and growing abundance in a sustainable way.Inside Relaxed Money, you’ll receive:A neuroscience-backed approach to rewiring your money patternsIntuitive, easeful financial systems that actually feel goodStrategic tools, coaching, community, and accountabilityThe deep-rooted shift you’ve been craving to step fully into your financial powerIf you’re ready to stop feeling like you’re just “getting by” and start living from a place of relaxed, receptive abundance, we are here to welcome you.✨ Doors are open now — come join us at 👉🔗 www.relaxedmoney.com! 👈Your time for more ease, more flow, and more abundance is now.I can’t wait to walk this journey with you.Related Episode:Aligned Wealth: How to Enjoy Luxury Without Sacrificing Your Long-Term Goals (102)

Are you ready to go from playing small to fully embracing your dreams?Kendall Layne’s journey from fear to creativity will inspire you to take action and live your truth. In this episode of the Relaxed Money Case Study, Kendall shares how she stopped waiting for external validation and stepped into her power, publishing not one but TWO books. She took ownership of her life, moved across the country, and found the courage to thrive. Kendall’s story is a testament to the power of claiming your dreams—no matter how big they seem. Listen in to hear how you can tap into your own creative energy and manifest the life you desire.“It’s been such a beautiful bridge from who I was before Relaxed Money, being in school for most of my life, and there wasn’t much space for me and my authentic self. Relaxed Money was a container, a community, a regulating thermostat for me to safely discover who I am at a pace that works for me. It was about my life coming into manifestation organically, beautifully, with friendship and connection and all of the good things that we won, and I was able to experience that.” –Kendall Layne🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:00) Introduction to Relaxed Money and Creativity(02:23) Kendall’s Background and Move to Sedona(04:27) Kendall’s Journey with Relaxed Money(08:36) Experience of the Relaxed Money Program(11:23) Integration and Personal Growth(13:27) Community Support and Personal Development(18:13) Kendall’s Creative Achievements(21:40) Encouragement for Potential Participants(23:31) Gratitude and Community Impact(25:09) Invitation to Join the Free Good with Money WorkshopLinks and Resources:Conscious Poetry for EmpathsA Chalice of DevotionConnect with Kendall Layne:Instagram When Does Money Actually Feel Good?I’ve watched a pattern play out for years, and I know you’ve felt it, too: Making good money doesn’t automatically make you good with money.Even as my income increased, money stress never truly disappeared. I still felt a near-constant low-grade scarcity and pressure. I kept wondering:“When do I finally get to exhale?”And I know I’m not alone.I’ve seen brilliant, ambitious people—earning anywhere from $50K to $300M—still feeling:☑ Uneasy checking their bank accounts☑ Guilty when they finally buy something just for them☑ Confused about where their money actually goes☑ Like they should have “figured this out” by now☑ Unhappy and wondering if it’s all worth itHere’s the truth: More money alone doesn’t fix this.So what does?Good with MoneyHere’s What You’ll Learn in the 3-Day Experience:💡 Day 1: The Surprising Key to Relaxed Money ManifestationWhy traditional money advice fails – and the nervous system shift that makes wealth flow effortlessly.💡 Day 2: Unlocking Financial Confidence, Clarity & MagnetismA simple 6-step process to trust yourself with money, make aligned decisions, and feel financially secure.💡 Day 3: The Relaxed Money BlueprintThe 3 pillars for creating, keeping, and growing wealth – without stress.This only happens once a year. Are you in?If you’re ready to finally shift the way you experience money – so you can build, keep, and enjoy wealth with ease – now is your time. 🎧✨More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 🔗 Register now before doors close! 👈Related Episode:How to Thrive Financially (Even When the Economy’s a Mess)

Explore how embracing feminine energy can transform your financial leadership! Discover the concept of 'egg wisdom' as a guide to balancing feminine and masculine traits for abundance. Learn the importance of setting boundaries and recognizing personal worth for financial empowerment. This conversation challenges traditional views on money, advocating for a supportive financial mindset. Plus, get strategies from a transformative workshop that encourages participants to align their desires with their financial goals.

What if trusting your inner wisdom could lead you to a $25,000 raise and a full bonus—just six months into a new role? Patty Alfonso's story shows how the power of nervous system regulation and the Relaxed Money program transformed her life. Are you ready to step into your own financial abundance?Patty’s journey reminds us that when we trust ourselves and take aligned action, the universe has our back. As she encourages, "Trust your body magic and the divine... it's available to all of us." Patty is now thriving in both her career and business, embodying the freedom and abundance she once only dreamed of.I’m deeply moved by her vulnerability and the shifts she’s made. It’s proof that transformation is possible for anyone, no matter where you start. I hope Patty’s story inspires you to trust your own intuition and step into the financial abundance that’s waiting for you.If you are still interested in the Good with Money Workshop, register today. 

What if you could enjoy luxury without sacrificing your long-term financial goals?In this episode of Plenty, I dive into how aligning your financial choices with your personal values can help you experience true wealth—both now and in the future. I share how you can create a relationship with money that feels good, looks good, and stays in integrity with who you are. From making your spending a prayer to evaluating your investment portfolios, I walk you through the importance of ensuring that your money is being used in ways that align with your deepest desires. If you’re ready to shift how you spend, invest, and give, this episode is a must-listen!“Money wants to go toward that which is aligned with what truly matters to us, and it can feel the resonance of our integrity.” -Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤(00:00) Introduction to Aligned Wealth(01:10) Understanding Individual Wealth Blueprints(05:11) Societal Influences on Financial Choices(09:19) Aligning Financial Life with Personal Values(14:47) Experiencing Luxury While Meeting Long-Term Goals(16:51) Upcoming Topics and ConclusionLinks and Resources:The Soul of Money by Lynne Twist When Does Money Actually Feel Good?I’ve watched a pattern play out for years, and I know you’ve felt it, too: Making good money doesn’t automatically make you good with money.Even as my income increased, money stress never truly disappeared. I still felt a near-constant low-grade scarcity and pressure. I kept wondering:“When do I finally get to exhale?”And I know I’m not alone.I’ve seen brilliant, ambitious people—earning anywhere from $50K to $300M—still feeling:☑ Uneasy checking their bank accounts☑ Guilty when they finally buy something just for them☑ Confused about where their money actually goes☑ Like they should have “figured this out” by now☑ Unhappy and wondering if it’s all worth itHere’s the truth: More money alone doesn’t fix this.So what does?Good with MoneyHere’s What You’ll Learn in the 3-Day Experience:💡 Day 1: The Surprising Key to Relaxed Money ManifestationWhy traditional money advice fails – and the nervous system shift that makes wealth flow effortlessly.💡 Day 2: Unlocking Financial Confidence, Clarity & MagnetismA simple 6-step process to trust yourself with money, make aligned decisions, and feel financially secure.💡 Day 3: The Relaxed Money BlueprintThe 3 pillars for creating, keeping, and growing wealth – without stress.This only happens once a year. Are you in?If you’re ready to finally shift the way you experience money – so you can build, keep, and enjoy wealth with ease – now is your time. 🎧✨More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 🔗 Register now before doors close! 👈