Plenty with Kate Northrup 141: From Burnout to Ease: How Natalie Ellis Rebuilt Her Business for Flow & Freedom
What if the life and business you worked so hard to build suddenly stopped feeling worth it - and you listened?
In this episode of Plenty, I sit down with Natalie Ellis, founder of Boss Babe, for a real, behind-the-scenes conversation about what happens when success outpaces alignment - and how to rebuild everything around what actually matters.
Natalie shares the moment that changed everything: sitting in a meeting while her six-month-old daughter cried in the next room, realizing her calendar, her business, and her nervous system were no longer livable. From that breaking point, she made radical decisions - stepping away, buying her business back, burning down misaligned offers, and rebuilding a company that prioritizes spaciousness, family, and well-being without sacrificing revenue.
We talk about:
- The hidden cost of building success from chaos and survival mode
- How motherhood rewired Natalie’s identity, boundaries, and relationship with work
- What it actually looks like to operationalize a nervous-system-first business
- Why “enough” is a powerful financial strategy - and how knowing your number changes everything
- Letting go of status, comparison, and the pressure to want more just because you can
- What’s genuinely working right now in online business, social media, and AI (and how Natalie is using it without burning out)
This conversation is for you if you’ve built something impressive - but your body is asking for a different pace. If you want to grow in a way that feels sustainable, spacious, and deeply grounded. If you’re ready to stop organizing your life around urgency and start organizing it around what creates real freedom.
This is not about having less ambition.
It’s about doing business from safety, clarity, and choice.
XO,
Kate
“I didn’t think I could get what I wanted from the business because all I’d ever known was chaos.” -Natalie Ellis
🎤 Let’s Dive into the Good Stuff on Plenty 🎤
00:00 – Introduction to Personal Struggles and Realizations
01:53 – Overview of the Podcast and Its Purpose
04:20 – Challenges Faced in Early Business Ventures
07:03 – The Hustle Mentality and Its Consequences
11:50 – Impact of Motherhood on Business Perspective
15:06 – Navigating Business Growth and Personal Alignment
21:23 – Nervous System Awareness and Business Chaos
25:14 – Managing Anxiety and Stress Responses
30:34 – Building from a Place of Security
37:30 – Embracing a Simpler Lifestyle
40:57 – Innovative Content Creation Techniques
45:38 – Personal Growth and Future Aspirations
Links and Resources:
Connect with Natalie Ellis:
Instagram
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