In the Pit with Cody Schneider | Marketing | Growth | Startups
Cody Schneider
In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
Episodes
Mentioned books
Feb 1, 2023 • 43min
Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsToday on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.Sponsors:LandingCat: SEO for ecommerce - https://www.landingcat.com/The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comKey points and time stamps:(05:11) Start with what the market needs.(10:46) Find partners that benefit all.(15:51) Build relationships for longevity.(17:59) Invest in relationships for trust.(26:37) Hire fast, fire fast.(31:46) Hire experts for channels.(37:12) Respect collaborators and create win-win.(37:41) Empower collaborators and employees.(42:46) Investors benefit from IPO.Dinner order tonight:shanghai special chow yukCantonese-style chicken chow meinmandarin chicken pork fried rice half and half
