In the Pit with Cody Schneider | Marketing | Growth | Startups

Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free

Oct 12, 2023

Andy Mewborn, an expert in growing LinkedIn accounts, shares his step-by-step guide on how to grow LinkedIn accounts. They discuss the importance of gaining likes and comments on LinkedIn posts, analyzing popular LinkedIn strategies, strategies for gaining visibility and engagement on YouTube, using engagement pods on LinkedIn, promoting the podcast, discussing ad creative and podcast sponsorship, using Mailer Light for email newsletters, and strategies for growing LinkedIn followers and building one-on-one relationships.

58:06

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Andy Mewborn

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Quick takeaways

LinkedIn content can go viral even with a small follower base if the content is engaging and the right engagement strategies are implemented.

Using carousels or one-core image posts with attention-grabbing statements can be effective on LinkedIn.

Running engagement campaigns on viral content with a call-to-action can increase followers and organic impressions on short-form videos and podcasts.

Deep dives

Growing LinkedIn accounts with Playbook

The podcast episode features Andy Mubeorn from Tap Leo and Distribute, who shares his strategies for growing LinkedIn accounts. He emphasizes the importance of getting people to like and comment on posts within the first 90 minutes, as well as connecting with individuals who have engaged with similar content in the past. Andy also highlights the effectiveness of using carousels or one-core image posts with strong, attention-grabbing statements. He emphasizes the need to create content that is native to the platform and provides examples of successful posts. Andy shares his system of posting in the morning, utilizing a VA to send the links to contacts for engagement, and leveraging comments on others' posts for increased visibility. He also discusses the viral potential of LinkedIn and how even accounts with a small follower base can go viral with the right content and engagement strategies.

Effective Formatting for LinkedIn Posts

00:42

Maximizing Podcast Ranking and Content Distribution

01:28

Using Carousels for Content Marketing on Social Media

01:11

Podcast Growth Strategies

01:42

Introduction

2min

Optimizing LinkedIn Posts for Traction and Visibility

7min

Analyzing Popular LinkedIn Strategies

13min

Strategies for Gaining Visibility and Engagement on YouTube

15min

Using Engagement Pods on LinkedIn and Promoting the Podcast

12min

Discussing Ad Creative and the Power of Podcast Sponsorship

2min

Mailer Light for Email Newsletters and Video Production Partnerships

6min

Strategies for Growing LinkedIn Followers and Building One-on-One Relationships

2min

"The beauty of LinkedIn is that you don't even need a ton of followers to go viral."

"Don't reinvent the wheel. Just remix your content and find what works."

"Formatting is key on LinkedIn. Quick, choppy sentences with white space and bullets."

This episode we're joined by Andy Mewborn who shares his step-by-step guide for how to grow LinkedIn accounts. This isn't one of those worthless "publish content consistently" calls. This is that tactical here's how I do it content. We're talking content types, posting schedules, how to get likes and comments, tools and so much more.

We also talk Instagram marketing, cold email, YouTube growth. Honestly this is just a growth marketing buffet.

Sponsors:

The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.

This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.

Follow me on:

Twitter - https://twitter.com/codyschneiderxx

LinkedIn - https://linkedin.com/in/codyxschneider

Website - https://codyschneider.com

Follow Andy:

https://www.linkedin.com/in/amewborn/

https://twitter.com/andymewborn

https://www.distribute.so/

Key takeaway time stamps:

(04:49) Carousels on LinkedIn

(07:51) Using Taplio to find top posts

(10:14) Ghostwriting for viral content

(14:31) Algorithm changes on Twitter

(18:44) The formatting on LinkedIn

(20:45) Factors of YouTube distribution

(24:03) Boosting social media followers

(27:12) Instagram follower growth strategy

(30:14) Hiring influencers for content

(34:37) Creator ecosystem and side income

(36:40) Automation and engagement pods

(40:12) Podcast SEO and visibility

(43:33) Growing email lists through automation

(52:03) Cold emailing podcasters for growth

(56:00) LinkedIn master plan and relationships

Keywords:

LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing

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In the Pit with Cody Schneider | Marketing | Growth | Startups

Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free

Episode guests