In the Pit with Cody Schneider | Marketing | Growth | Startups

Joe Davies, a specialist in digital PR and link building at FATJOE, dives into the evolving landscape of AI-driven search. He reveals why brands should focus on gaining mentions rather than links for better visibility. The discussion highlights how AI-referred traffic has significantly higher conversion rates, and offers insights on tactics like contextual seeding and guest blogging. Joe emphasizes the importance of deep product documentation to enhance AI recommendations and how to strategically select targets for optimal brand exposure.

Ilias Ismanalijev, an SEO expert focusing on AI search optimization, shares his insights on mastering AI-driven SEO. He discusses the four levels of AI search and how to map user intent through prompts. Listicle outreach and leveraging directories for off-page SEO are key strategies he emphasizes. Ilias highlights the unique readiness of AI traffic for conversions and offers actionable tips for optimizing content for AI models. His practical approach ensures brands can enhance their visibility while targeting bottom-of-funnel prompts effectively.

CJ Zafir, founder of CodeGuide.dev, guides non-technical builders in crafting powerful product requirement documents. He explains 'vibe coding,' blending sophisticated AI tools with user-friendly platforms. Discover how to brainstorm like an AI-native, automate marketing tasks, and expedite app development. CJ shares insights on scoping app ideas swiftly, choosing the right coding tools for varying skill levels, and leveraging automation to turn scripts into sellable SaaS. This conversation offers a roadmap to navigate the ever-evolving landscape of AI-assisted development.

Yoann Pavy, the growth mastermind behind AI Apply and ex-growth leader at Deliveroo and Depop, shares his insights on transforming marketing with AI. He emphasizes the explosive rise of AI-generated content and how human creativity still edges out in video performance. Automating localization for rapid international growth is unveiled through innovative tools like 'Jarvis' in Slack. Yoann advocates for a product-channel fit mindset, showing how startups can outperform corporate giants by swiftly embracing AI strategies.

In this episode, Adam Silverman, Co-founder & CEO of Agent Ops, explores the revolutionary world of AI agents in business. He discusses how these agents enhance marketing through automation and insights, like social-listening tools and real-time ad budget rebalancing. Adam shares a practical playbook for founders, highlighting the future of AI assistants in daily operations. He also outlines the benefits of adopting AI for lead management and the importance of a human touch alongside automation for optimal results.

Sandra Dajic, Head of Marketing at Chatbase, unveils the concept of 'vibe marketing,' blending AI automation with traditional strategies to revolutionize marketing efforts. She explains her AI-powered workflows and creative tools, like GPT-4, to optimize ad analysis and content generation. Sandra shares insights on scaling marketing without hefty resources, leveraging her experience in both VC-backed and bootstrapped startups. She also highlights the importance of personal branding and effective LinkedIn strategies to enhance audience engagement.

Niels Klement, Head of Growth at Perspective, shares insights on revolutionizing mobile funnels that mimic the experience of engaging apps. He discusses the immense potential of quiz-driven leads and the astounding impact of 1-second load times on conversion rates. Dive into the creative ops that turn a single ad into a multitude of successful variants and understand why paid ads offer the most predictable growth strategy for businesses. Plus, learn about the gamification techniques that enhance user engagement and boost profits.

Join Jordan Mix, partner at Late Checkout, as he unpacks the secrets of building a million-dollar brand in today's competitive market. He introduces the concept of digital gravity, explaining how startups can create an online 'mass' that attracts customers. The discussion dives into orbit-based growth strategies, balancing transactional marketing with long-term brand-building, and maximizing the power of AI and automation. Discover actionable tips for leveraging creators and social media to supercharge visibility in an AI-driven world.

Discover the fascinating world of AI-driven marketing automation as an expert discusses building effective workflows. Learn about vibe marketing and the essential role of audience research in automating campaigns. Dive into tools like n8n and OpenAI’s ImageGen API that streamline ad production. Explore unique strategies for analyzing discussions on Reddit and creating engaging content. Get actionable tips for leveraging technology to optimize marketing efforts and achieve impressive results through efficient automation.

James Cadwallader, co-founder of Profound, discusses the rising influence of AI search engines on traditional methods. He explains the difference between AI answering engines and chats, highlighting shifts in user behavior and traffic patterns. James shares which industries, like healthcare and automotive, can thrive in this new landscape and offers strategies for optimizing visibility. He emphasizes the necessity of understanding bot traffic, creating targeted content, and utilizing innovative tools like llm.txt to improve marketing effectiveness in the AI era.