In the Pit with Cody Schneider | Marketing | Growth | Startups AI Fanning Explained - what happens between user query and AI output and how to exploit it
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Nov 19, 2025 Explore the fascinating concept of AI search fanning and how it enriches user queries with expansive context. Discover evidence from search console data showcasing AI's ability to perform multiple scraped searches. Learn how AI creates composite answers from various sources and why businesses should capitalize on this by appearing in these sourced results. Gain tactical advice on identifying referenced URLs and targeting key ranking pages for maximum exposure.
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Sleepless Thought Sparked AI Obsession
- Cody couldn't sleep while thinking about gold prices rising and central banks buying gold.
- That sleepless curiosity led him to study how AI researches before answering queries.
AI Enriches Queries Then Aggregates Results
- AI expands short user queries into richer contextual prompts before searching.
- It issues many parallel web queries and aggregates top results into a composite answer.
Zero-Click Long Queries Reveal AI Scraping
- Search Console data shows long, zero-click queries spike from AI research activity.
- These impressions are AI scraping page-one results to ingest content without user clicks.