Dentistry Uncensored with Howard Farran

Dr. Gary Severance is a 1987 graduate of the University of Minnesota, School of Dentistry and Chief Marketing Officer for E4D Technologies. Gary has worked throughout his career with several innovative dental companies assisting in the development and commercialization of products that improve dentistry through quality, efficiency and productivity. An esteemed speaker and author, Dr. Severance also lectures on the latest technological trends in digital dentistry.   www.e4d.com

Halfway through podcast episode #695 with Dr. Mark Hyman at the 15th Annual townie Meeting, Dr. David Hornbrook of www.davidhornbrook.com stopped by to talk dental!   David Hornbrook, DDS, FAACD, FASDA, a gifted clinician and product researcher turned mentor, guides meeting participants to the realization that they, too, possess the ability to practice aesthetic dentistry at the very highest level. He is one of dentistry’s most famous faces and one of the pioneers of live-patient, hands-on clinical education, as the founder and past director of Pac-live and the Hornbrook Group. He has been a guest faculty member of the post-graduate programs in Cosmetic Dentistry at Baylor, Tufts, SUNY at Buffalo, UMKC, and the UCLA Center of Cosmetic Dentistry. Dr. Hornbrook lectures internationally on all facets of aesthetic and restorative dentistry and has published articles in all of the leading dental journals. A prolific researcher and materials enthusiast, he consults with numerous manufacturers on product development and refinement. Dr. Hornbrook’s warm and engaging style earns him the highest possible marks from participants and meeting sponsors.

How and Why Great Dental Websites Came to Exist: “In 1999, my father, Dr. Mark Gladnick, asked me whether he needed to put his practice on “The Internet.” We launched his first dental website a month or two later, and it worked well for a long time. But by late 2007, my dad’s dental website was looking outdated. Since I had moved on with my career (working as a Sr. Software Engineer for various Internet companies in the San Francisco Bay area), my dad began reaching out to some of the established dental marketing companies for bids on what it would cost to update his website.”   The Inspiration… “When my dad called me to see if these bids were reasonable, I was rather shocked at the pricing he was being quoted. It seemed outrageous to receive quotes approaching $35k for just a website – and this wasn’t even taking SEO or PPC marketing into account! I decided to rebuild his website for free out of a sense of familial obligation, although what I thought would be a nice favor for my Dad was about to become a bigger project.”   www.greatdentalwebsites.com

Dr. Mark E. Hyman is a renowned, full-time practicing dentist in Greensboro, NC, and a public speaker whose work is characterized by his warmth, enthusiasm, sense of humor, and passion for dentistry.   As an accomplished seminar speaker, he has lectured throughout North America at every major dental meeting. For the past thirteen years, Dentistry Today magazine has selected Dr. Hyman as one of the top 100 speakers in dentistry. Dr. Hyman has earned national and international recognition having been invited to speak at every major dental meeting.   www.drmarkspeaks.com

Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.   www.productivedentist.com

Dr. Nordstrom grew up on a farm in Viking, Alberta. His father, Dr. Bryan Nordstrom, has been the dentist in Viking since 1980. Dr. Nordstrom graduated from High School in Viking and then attended the University of Alberta in Edmonton where he achieved his Bachelor of Medical Science degree, and then his Doctor of Dental Surgery degree in 2005.   After Dental School, Dr. Nordstrom moved to Whitehorse, Yukon to work for the Pearson Dental Group, where he practiced general dentistry in both Whitehorse and Watson Lake for two years. Dr. Nordstrom gained immeasurable experience from his time in the Yukon, guided by two great mentors, Dr. Ron Pearson and Dr. John Stern.   Dr. Nordstrom married his wife Angela Sachs in 2007, and they decided to buy a dental practice in Alberta to be closer to family and friends. They investigated both Rimbey and Wainwright as potential locations, but settled on Wainwright. They have operated Nordstrom Dental in Wainwright since 2007, and have built the practice into a successful business. In 2012 they decided to expand their business and Rimbey was the obvious choice for them considering the proximity to Angela’s family, as well as the thriving and dynamic nature of the Town of Rimbey and surrounding areas.   Dr. Nordstrom and his wife Angela have one son, Truman and a daughter, Lucia. Dr. Nordstrom enjoys the great outdoors, bee keeping, and is an avid hunter. Angela is an accomplished artist, although her children seem to take up most of her time now, leaving little for her to pursue her artistic passion. The Nordstrom’s are very excited to be able to spend more time in Rimbey and plan to take full advantage of the many outdoor activities (especially the lakes) that can be enjoyed in the area.   www.rimbeydental.com

Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.   www.productivedentist.com

Charles received a Bachelor of Arts in marketing from University of Texas at Arlington. He joined CWA in 2001, and plays a critical role in growing the firm’s client base as the director of business development and marketing.   He regularly speaks to dental schools and residency programs, study clubs, dental symposiums and state and national dental meetings. As an Investment Advisor Representative of CWA, Charles and his team work with prospective clients daily, initiating the relationship with CWA.   “Not only do I  get to work with outstanding professionals who truly care about the outcome of the service we provide,  I also love being able to help diagnose the financial support dentists need and then connect them with someone who will then help them achieve their financial goals.” Using his insight and experience from almost two decades in the dental industry, Charles founded National Dental Placements in 2005, a CWA affiliate company that assists doctors in buying, transitioning and valuation of a practice. He has two children, Cole and Isabella. He enjoys watching them play sports in his spare time and traveling to the mountains in Colorado.   www.cainwatters.com

Do you need to reignite the passion for your dental practice? Then you need to call Debra Engelhardt-Nash, dental management speaker, trainer and igniter. Drawing standing room only crowds Debra’s powerful dental practice management presentations inspire dentists and teams to grow from Good to Great. Debra doesn’t just know what it’s like to be in your shoes – she IS in your shoes. She knows the day to day challenges you face because, when not speaking, she still manages the thriving dental practice of her husband, cosmetic dentist and innovator Dr. Ross Nash. One minute you’ll be laughing, the next you’ll be crying as Debra speaks from the heart with passion, humor and in-the-trenches experience. If you or your dentists want to reignite the vision and potential of your dental practices – if you need a chance to laugh, to learn and to leave with a tool bag of skills you can use to build your “possible practice” – then call Debra now.   www.debraengelhardtnash.com

Scott McDonald is the former Marketing Manager for California Dental Association. For 35 years he has provided demographic data and analysis to general and specialty dental practices in every state of the nation. His education (BA and MA) has been in the area of market analysis for professional practices with an emphasis on dental offices. Scott is a well known author and speaker on the topics site selection and analysis, market segmentation, and persuasion strategies based upon psychographics. His company is a source for customized demographic reports for every neighborhood in the U.S. He is also a regular poster on Dentaltown, which he joined in 2003.   www.DoctorDemographics.com