The CFO Report

How does somebody go from handing out lollipops at a bank to becoming a co-founder of a  Fractional CFO firm?  That's exactly what we're going to find out today in this week's episode of The CFO report. I'm talking with my friend Aaron Hill, who literally started his career handing out lollipops as a teller at a bank. And now he's running a very successful Fractional CFO firm in Atlanta, Georgia.  One of the most interesting things about Aaron and his firm, Watchpoint Group, is that they do the normal Fractional CFO  things like forecast and projections, but they also offer a service that  I haven't seen any other Fractional CFO firm offer.  What is that other service, and how did Aaron get his start? Let's dive in. LINKS MENTIONED IN THIS EPISODE:Aaron’s website:https://www.watchpointgroup.com/  Aaron’s LinkedIn: https://www.linkedin.com/in/aaron-w-hill/      _________________________   Interested in hiring MY firm to be your Fractional CFO? https://www.kfesolutions.com    CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale,  and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter   MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients -  https://cfo.thecfoaccelerator.com/sales   MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy 📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal  MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv   MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com 👋 LinkedIn -  https://www.linkedin.com/in/iammichaelking     WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.    Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!    PS - Some of the links in this description are affiliate links that I get kickbacks from 😀  

I just completed my eighth year in business, and honestly, it was a completely wild ride. Over the last 12 months, I adopted a 10-year-old boy, bought a home, and hosted the world's first-ever conference for Fractional CFOs. I also saw my second company hit seven figures, and I lost $500,000 in recurring revenue in one night….but my team and I made it all back up again over the next 60 days. As you might imagine, I learned a ton about myself and about business through the course of all of that. In today's episode of The CFO report, I will share the eight biggest lessons I learned in my eighth year in business. You're going to want to stick around until the end, because number eight was hands down the biggest lesson I learned this year, and it was the one that's made me the most money. Let's dive in. LINKS MENTIONED IN THIS EPISODE: Necessary Endings by Dr. Henry Cloud: Hardcover - https://amzn.to/43AWgKWKindle - https://amzn.to/3TNK3iD _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com  CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter  MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales   MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy   📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv    MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking     WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.  Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀  

You can probably see that I am not in my normal studio. In fact, I'm at the Louisville, Kentucky airport. And if you're wondering why in the world I'm here, well, it's for marketing purposes.  Today’s episode of The CFO Report is all about marketing, prospecting, and lead generation.  I see a lot of people who are doing marketing and prospecting wrong right now, and I see a lot of people making mistakes and having mindset errors around what marketing and prospecting should look like for a Fractional CFO firm.  I’ll also share with you some of the mistakes that I've made that I see other people making today with marketing and prospecting. In fact, one of these mistakes cost me over $100,000, and it was a complete bust.  I'm also going to show you what are some of the biggest and most successful firms doing for marketing and business development in 2024. Let's dive in. LINKS MENTIONED IN THIS EPISODE: The CFO Accelerator Live, held in Dallas, TX May 15-17, 2024:  https://thecfoacceleratorlive.com _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com  CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy   📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking    WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.  Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!   PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Nicolas Boucher, a finance expert with experience at PwC and Thales, dives deep into the relationship between AI and fractional CFOs. He discusses whether AI will replace CFOs or enhance their roles, focusing on the transformative power of generative AI in finance. Key topics include how AI tools can streamline reporting, manage costs, and analyze financial data for SaaS companies. Boucher emphasizes the need for CFOs to adapt by embracing these technologies while maintaining a human touch in their practices.

When you've been charging five or $600 a month for CFO services, how do you get out of that pigeonhole that has you boxed in at the lower prices? This is really problematic for two big reasons. Number one, your existing clients have already anchored you in at those low prices. Number two, the referrals you'll get from those clients will have you anchored in at that price point as well. The big question is, is there a way to get out of that so that you can raise your prices to what you know that they're worth? That's what I'm talking about today on this episode of the CFO report. One of my inner circle members recently decided to raise her prices, and she's running into objections from her current clients and their referrals. I walk her through how to tackle those objections and how to reestablish our pricing going forward. You're gonna want to stick around until the end of this conversation, because I also talked about the thought process that I use to determine how much top-line revenue a business should have to be able to afford or even to need Fractional CFO services. Let's dive in._________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Does the idea of sales calls give you that icky, slimy, creepy, I don't want to do it kind of feeling? Many of us in the Fractional CFO industry really stress out about sales calls. We think about their traditional used car salesperson experience and don't want to give off those vibes in our sales calls. Well, it turns out there is another way to handle sales calls that is the complete opposite of slimy. In today's episode, I'm talking with Carole Mahoney. Carole is the author of a brand new book called Buyer First: Grow Your Business with Collaborative Selling. She's also the founder of Unbound Growth, and she has been called a sales therapist at Harvard Business School, where she's an entrepreneurial sales coach for their MBA program. Today, Carole and I are diving into what she calls collaborative selling. It's a completely new way of thinking about sales that puts the buyer at the front of the discussion. I've started incorporating many of Carole's techniques into my sales process and have already seen results. So, I'm really excited to share this conversation with you today. Let's dive in.  LINKS MENTIONED IN THIS EPISODE: https://carolemahoney.com https://www.unboundgrowth.com https://www.linkedin.com/in/carolemahoney  https://www.thecfoacceleratorlive.com  _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀  

One of the most frustrating things in the entire world of running a Fractional CFO firm is handling clients that show up late for or do not show up at all your CFO calls. Not only is this frustrating because it's disrespectful to you and it really devalues your time, but it can also serve as an early warning indicator that your client might be on the verge of canceling their services. In today's episode, I'm going to share with you two very implementable, very realistic things that you can put in place in your firm today to minimize the likelihood that a client no-shows or shows up late for your calls. Let’s dive in. LINKS MENTIONED IN THIS EPISODE:www.thecfoacceleratorlive.com  _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

I love working with super smart clients, especially those who understand numbers.  We can typically make progress more quickly when the client comes in with a fundamental understanding of how numbers work.  But the reality is that it can be really challenging to sell to leads who have a fundamental understanding of numbers, particularly people like engineers or people with MBAs and degrees like that.  But you still have to sell to them.  In today's episode of the CFO Report, I'm going to walk you through exactly how I sell to people  that are already strong with numbers, and I will give you some specific guidance on how to do it when working with confident alpha males.  Let's dive in.  _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

What do you do as a fractional CFO if one of your clients is stuck in the mud when it comes to setting strategic goals for their company? As a fractional CFO, you need to know what your client’s strategic goals are so you can put the strategic financial plan in place.  And if you're not doing that, you're not going to have a job for very long. In today's episode, I'm also going to share some very specific things that you can say to your clients to unlock their roadblocks, help them put some strategic goals in place, and allow you to do your job.  If you've ever had a client who struggled to establish goals, you don't want to miss this episode.  Let's dive in.  _________________________  Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

What characteristics separate the best Fractional CFOs from the rest? This is the exact question I have been reflecting on lately as I continue to coach other Fractional CFOs. In today's episode, I'm going to share with you the four characteristics of Fractional CFOs who are having the most success and the most impact. Let's dive in. _________________________ Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy  📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv  MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking WHO AM I? I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! PS - Some of the links in this description are affiliate links that I get kickbacks from 😀