101. The 2 MOST Effective Ways To Get A Know-It-All Client To Listen

I love working with super smart clients, especially those who understand numbers. 

We can typically make progress more quickly when the client comes in with a fundamental understanding of how numbers work. 

But the reality is that it can be really challenging to sell to leads who have a fundamental understanding of numbers, particularly people like engineers or people with MBAs and degrees like that. 

But you still have to sell to them. 

In today's episode of the CFO Report, I'm going to walk you through exactly how I sell to people 

that are already strong with numbers, and I will give you some specific guidance on how to do it when working with confident alpha males. 

Let's dive in. 

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WHO AM I?

I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.

Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!

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