The CFO Report 103. My New 2024 Sales Strategy REVEALED!
Does the idea of sales calls give you that icky, slimy, creepy, I don't want to do it kind of feeling?
Many of us in the Fractional CFO industry really stress out about sales calls. We think about their traditional used car salesperson experience and don't want to give off those vibes in our sales calls.
Well, it turns out there is another way to handle sales calls that is the complete opposite of slimy.
In today's episode, I'm talking with Carole Mahoney. Carole is the author of a brand new book called Buyer First: Grow Your Business with Collaborative Selling. She's also the founder of Unbound Growth, and she has been called a sales therapist at Harvard Business School, where she's an entrepreneurial sales coach for their MBA program.
Today, Carole and I are diving into what she calls collaborative selling. It's a completely new way of thinking about sales that puts the buyer at the front of the discussion.
I've started incorporating many of Carole's techniques into my sales process and have already seen results. So, I'm really excited to share this conversation with you today.
Let's dive in.
LINKS MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/carolemahoney
https://www.thecfoacceleratorlive.com
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WHO AM I?
I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.
Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!
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