The DocPreneur Leadership Podcast

We catch up with two precision medicine industry insiders and business leaders, Alexander Bisignano, the Co-Founder and CEO of Phosphorous and Mark McDonough, Chief Business Officer at Phosphorous.   In this two-part interview we discuss a variety of complex and insightful precision medicine topics which include:   What is Next Generation Sequencing (NGS) and Why Is It Important? What is the clinical value of the Phosphorus One test to the buyer? Why is this an ideal test for Executive Health and/or a Concierge Medicine Physician to order? What does a sample report look like and what does it tell the patient and doctor? Is the content locked or is it periodically updated and upgraded? What is the cost of the test? Does insurance cover the test? Is there a particular patient demographic that the test is ideally suited for? What is the logistical process? How do I order and get this done? How does a patient use the information garnered from the test in a month? 6 months? A year?   About Phosphorus   Phosphorus’s mission is to improve healthcare for everyone by better understanding and harnessing the power of the human genome. Having built the most comprehensive, high-quality, and cost-effective portfolio of genetic tests, Phosphorus is able to increase access and quality of care in the burgeoning field of genomics.   Phosphorus currently provides panel-based, constitutional genetic testing in the specialty areas of Fertility, Cardiology, Lipidology, Oncology, Pharmacology, Ophthalmology, Neurology, and Pediatric/Metabolic disorders, while also offering the most advanced Whole Exome Sequencing test covering the most recent understanding of the human genome.   Additionally, Phosphorus provides the ElementsTM software platform to enable any laboratory to easily deploy any of the Phosphorus genetic tests on-premise as a local solution. For more information, please visit our website at phosphorus.com.   To view a sample report from PhosphorusONE -- https://www.phosphorus.com/s/Phosphorus-ONE.pdf   To learn more about the genetics of the PhosphorusONE test -- https://www.phosphorus.com/the-genetics   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

When patients are free to choose their doctor, it puts the control back where it belongs, and no patient should ever have to be denied access to the care they need because of insurance restrictions or cost.   UBERDOC is built by those on the front lines of medicine to give patients a simpler solution.   Introducing UBERDOC!   A web-based application that allows patients direct access to a board certified specialist without the inconvenience of insurance or referrals. A patient simply makes an appointment based on location and availability and pays with their HSA or credit card. Seamless and simple!   To learn more, visit www.uber-docs.com   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Today we catch up with Dr. Risheet Patel, MD, Medical Director of Freedom Healthworks, a direct primary care accelerator which has helped open and support an ever-growing list of successful DPC practices in the Midwest.   Dr. Patel is also the Founder of Fishers Direct Family Care, his own Direct Primary Care practice in Fishers, Indiana.   "I employ a preventive and proactive approach to care that is backed by evidence based methodology. I have a passion for innovation in health care delivery through the use of technology and unique healthcare workflows."   Dr. Patel brings 15 years of experience as a physician to Freedom Healthworks. His career began at a large health system, where he led clinical teams in vetting new systems and protocols.   In 2017, he gave up “big box medicine” to start his own independent Direct Primary Care practice, Fishers Direct Family Care. He continues to grow the next generation of physicians, working with medical students and residents. He is a past president of the Indiana Academy of Family Physicians and still serves on their Executive Committee. He also serves on several committees in Indianapolis including the Indiana Medicaid Therapeutics Committee and the Indiana Perinatal Quality Improvement Collaborative. For more information on Freedom Healthworks, visit www.FreedomHealthworks.com.   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Today we catch up with Dr. Risheet Patel, MD, Medical Director of Freedom Healthworks, a direct primary care accelerator which has helped open and support an ever-growing list of successful DPC practices in the Midwest.   Dr. Patel is also the Founder of Fishers Direct Family Care, his own Direct Primary Care practice in Fishers, Indiana.   In this two part interview we unpack and discuss:   + Who is Freedom Healthworks and what is his unique vision for his new role as Medical Director? + Where is Direct Primary Care going and why? + Cautious Social Media Advice For DPC Physicians +Technology In Direct Primary Care today and the Patient/Physician Response + How DPC Will Have to Innovate to Compete with the Retail Clinics and Urgent Care Clinics across the U.S. today Practical Startup Advice For Employed/Under-Employed Doctors With No Existing Patient Panel + Dr. Patel's personal journey into medicine and Direct Primary Care, today.   "I employ a preventive and proactive approach to care that is backed by evidence based methodology. I have a passion for innovation in health care delivery through the use of technology and unique healthcare workflows."   Dr. Patel brings 15 years of experience as a physician to Freedom Healthworks. His career began at a large health system, where he led clinical teams in vetting new systems and protocols.   In 2017, he gave up “big box medicine” to start his own independent Direct Primary Care practice, Fishers Direct Family Care. He continues to grow the next generation of physicians, working with medical students and residents. He is a past president of the Indiana Academy of Family Physicians and still serves on their Executive Committee. He also serves on several committees in Indianapolis including the Indiana Medicaid Therapeutics Committee and the Indiana Perinatal Quality Improvement Collaborative. For more information on Freedom Healthworks, visit www.FreedomHealthworks.com.   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

When patients are free to choose their doctor, it puts the control back where it belongs, and no patient should ever have to be denied access to the care they need because of insurance restrictions or cost.   UBERDOC is built by those on the front lines of medicine to give patients a simpler solution. Introducing UBERDOC!   A web-based application that allows patients direct access to a board certified specialist without the inconvenience of insurance or referrals.   A patient simply makes an appointment based on location and availability and pays with their HSA or credit card. Seamless and simple! To learn more, visit www.uber-docs.com   + Choose a specialist + Select a time and location convenient for you + Pay $300 (only $50 for Medicare) with a credit card, Health Savings Account or FSA. + Subsequent care can be handled through your insurance   UBERDOC Founder and CEO Paula M. Muto, MD FACS, is a practicing vascular and general surgeon in solo practice and the owner of the Vein Center at Mutosurgical.   She is a member of a family of physicians and surgeons who have collectively practiced medicine in Massachusetts for over 50 years. She is an outspoken advocate for patient care and is passionate about women’s health issues.   From The Founder –   The UBERDOC Story I am a surgeon, like my father before me, my brother, my two uncles; I am even married to one. You could say it’s the family business. That’s why I take it personally when patients can’t get the care they need because it’s too difficult to navigate the system. I also take it personally when I see my colleagues struggle to remain in practice without compromising their independence. Rather than complain, I decided to fix it. With the help of a team of doctors, nurses, healthcare professionals, and experts in insurance and information technology, we developed a simple web app that connects patients to specialists for a transparent price using a health savings account or credit card. So we do the unthinkable – increase the access and while decreasing the cost.   —Paula Muto, MD, FACS Learn More, Become a Physician or Find A Specialist, visit: www.uber-docs.com Resources Mentioned In This Interview www.uber-docs.com   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

When patients are free to choose their doctor, it puts the control back where it belongs, and no patient should ever have to be denied access to the care they need because of insurance restrictions or cost.   UBERDOC is built by those on the front lines of medicine to give patients a simpler solution. Introducing UBERDOC!   A web-based application that allows patients direct access to a board certified specialist without the inconvenience of insurance or referrals.   A patient simply makes an appointment based on location and availability and pays with their HSA or credit card. Seamless and simple!   To learn more, visit www.uber-docs.com   + Choose a specialist + Select a time and location convenient for you + Pay $300 (only $50 for Medicare) with a credit card, Health Savings Account or FSA. + Subsequent care can be handled through your insurance   UBERDOC Founder and CEO Paula M. Muto, MD FACS, is a practicing vascular and general surgeon in solo practice and the owner of the Vein Center at Mutosurgical.   She is a member of a family of physicians and surgeons who have collectively practiced medicine in Massachusetts for over 50 years. She is an outspoken advocate for patient care and is passionate about women’s health issues.   From The Founder –   The UBERDOC Story I am a surgeon, like my father before me, my brother, my two uncles; I am even married to one. You could say it’s the family business. That’s why I take it personally when patients can’t get the care they need because it’s too difficult to navigate the system. I also take it personally when I see my colleagues struggle to remain in practice without compromising their independence. Rather than complain, I decided to fix it. With the help of a team of doctors, nurses, healthcare professionals, and experts in insurance and information technology, we developed a simple web app that connects patients to specialists for a transparent price using a health savings account or credit card. So we do the unthinkable – increase the access and while decreasing the cost.   —Paula Muto, MD, FACS Learn More, Become a Physician or Find A Specialist, visit: www.uber-docs.com Resources Mentioned In This Interview www.uber-docs.com   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Chief of Radiogenomics & Interim Chief Executive Officer David S. Karow, M.D., Ph.D., Chief of Radiogenomics and interim CEO at HLI, is an innovative leader who brings more than 10 years of experience in advanced MR Imaging and genomic analytics.   Dr. Karow’s primary interest is to develop machine-learning based integrated diagnostics that leverage imaging, genetic, and clinical biomarkers to generate more insightful health assessments and identify disease in early stages when it is most treatable. Before joining HLI, Dr. Karow was the Director of Body MRI and Director of Acute Care Imaging in the Department of Radiology at University of California, San Diego (UC San Diego), where he still maintains an appointment as an Associate Professor.   During his time at UC San Diego he implemented advanced diffusion-based methods that proved beneficial for the detection and in vivo characterization of prostate tumors. The work has yielded multiple published papers and led to multiple federal and private research grants on which Dr. Karow was Principal Investigator. Dr. Karow is compiling data showing that these techniques may be useful for the screening and staging of cancer across the whole body including breast cancer.   Dr. Karow completed his fellowship in diagnostic and non-vascular interventional radiology, including tumor ablations, at University of California, Los Angeles. Prior to fellowship, he completed his residency in diagnostic radiology at UC San Diego.   His research during residency was recognized with multiple awards, including the 2011 Elliott C. Lasser Award for Excellence in Research; 2009 American Roentgen Ray Society Executive Council Award; the 2008 RSNA Trainee Research Prize; and his work was also featured on the cover of the September 2010 issue of the journal Radiology. Prior to residency, Dr. Karow completed his medical training at the University of Michigan medical school in the combined M.D./Ph.D. Medical Scientist Training Program, graduating with a distinction in research. TO LEARN MORE VISIT, https://www.humanlongevity.com/   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Today we catch up with Dr. Paul Thomas.   Dr. Thomas is a board-certified family medicine physician practicing in Southwest Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio.   He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor. Finally, he is an author of the book Direct Primary Care: The Cure for Our Broken Healthcare System. About The Book, Direct Primary Care: The Cure for Our Broken Healthcare System Kindle + Paperback Edition (Available on Amazon) They said it couldn't be done. It wouldn't be possible to fix our broken healthcare system. It wouldn't be possible to fix a healthcare system that undervalues primary care and human relationships. But here we are, a courageous group of primary care doctors, tirelessly working to create value for our patients in communities across the country.   This is the story of the Direct Primary Care movement, and how it could revolutionize not only primary care, but the entire healthcare system. The book begins by describing the current crisis in primary care and goes on to define the scope of Direct Primary Care. It closes with concrete examples of how the Direct Primary Care model is working at Plum Health DPC in Southwest Detroit. Cited Links and Resources: www.DirectPrimaryCare.com www.plumhealthdpc.com https://www.plumhealthdpc.com/what-we-do/ https://www.amazon.com/Paul-Thomas-MD/e/B07KRWZ5RN/ref=dp_byline_cont_ebooks_1   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Today we sit down with Kyra Bobinet, MD MPH, CEO of neuroscience design firm engagedIN.   Dr. Kyra Bobinet, the CEO-founder of engagedIN was also the Keynote speaker at the 2018 CMT Concierge Medicine FORUM held in Atlanta, GA, Friday, October 26, 2018 at 9:00am ET thru Saturday, October 27, 2018 at 3pm ET.   As a national speaker, bestselling author and CEO-founder of engagedIN, a neuroscience-based design firm, Dr. Kyra Bobinet (with her bio available online at www.conciergemedicineforum.com/speakers and www.engagedin.com/us/) devotes her life to cracking the code of WHY we engage in our health.   engagedIN, her company, applies neuroscience and design thinking to behavior change products and programs to help organizations improve health and well-being.   About engagedIN   engagedIN is a Santa-Cruz-based neuroscience-based design firm focused on behavior change through a combination of science, design and technology. Founded in 2013, the firm has become the secret sauce of innovators within the Fortune 500. engagedIN solves the brain-behavior gap™ by combining the latest research with a compassionate design approach to increase engagement and behavior change at scale. Related Resources www.freshtri.com www.engagedin.com   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

Today we sit down with Kyra Bobinet, MD MPH, CEO of neuroscience design firm engagedIN who recently (September 2018) announced Fresh Tri, engagedIN’s new practice app for science-based healthy habits.   At the Health 2.0 conference in Silicon Valley, David Hoke, Sr. Director, Associate Health and Well-being at Walmart and Kyra Bobinet, MD MPH, CEO of neuroscience design firm engagedIN announced Fresh Tri, engagedIN’s new practice app for science-based healthy habits. Walmart is launching Fresh Tri to associates and customers to empower effective behavior change, starting with healthy eating.   Fresh Tri curates habits proven effective through scientific studies and crowdsourced success from many Walmart associates who dramatically changed their lives. It focuses on cultivating the iterative mindset, focusing people on practice and experimentation to achieve long-lasting, healthy habits.   Through this approach, Fresh Tri is specially designed to steer around brain areas that hurt motivation—to remove feelings of failure and self-blame from a person’s behavior change efforts. It guides users to practice what they feel most motivated to try from a catalog of behaviors that have demonstrated success for others like them.   Using a toolkit of behavioral neuroscience and rigorous literature review, engagedIN designed Fresh Tri to leverage how the brain functions during habit formation. It can bridge the brain-behavior gap between what people wish they would do and what they actually do. Fresh Tri employs game-like interfaces, compassion design, and mindfulness science in helping users to test-drive healthy habits and iterate on them as needed to find what ultimately sticks.   “The reason that people fail is because they quit trying,” said Dr. Bobinet. “If people could keep trying, I’m pretty sure that everyone would have a breakthrough.”   Fresh Tri solves this, Dr. Bobinet explained, “by working with, instead of against, the brain.”   Dr. Kyra Bobinet, the CEO-founder of engagedIN was also the Keynote speaker at the 2018 CMT Concierge Medicine FORUM held in Atlanta, GA, Friday, October 26, 2018 at 9:00am ET thru Saturday, October 27, 2018 at 3pm ET. As a national speaker, bestselling author and CEO-founder of engagedIN, a neuroscience-based design firm, Dr. Kyra Bobinet (with her bio available online at www.conciergemedicineforum.com/speakers and www.engagedin.com/us/) devotes her life to cracking the code of WHY we engage in our health. engagedIN, her company, applies neuroscience and design thinking to behavior change products and programs to help organizations improve health and well-being.   About engagedIN   engagedIN is a Santa-Cruz-based neuroscience-based design firm focused on behavior change through a combination of science, design and technology. Founded in 2013, the firm has become the secret sauce of innovators within the Fortune 500. engagedIN solves the brain-behavior gap™ by combining the latest research with a compassionate design approach to increase engagement and behavior change at scale. Related Resources www.freshtri.com www.engagedin.com   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.