Podcasting Tips, Podcast Growth, Listeners to Clients | The Podcast to Amplify Show

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts
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Sep 26, 2024 • 41min

Triple Your Conversion Rates from Your Talks, Speaking Engagements and Masterclasses w/ Ziza Natur [Ep 175]

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your introduction could make or break your talk, and how to close with a powerful call-to-action that moves your audience to take the next step.  Whether you're a novice speaker or a seasoned pro, you'll walk away with actionable steps to elevate your speaking engagements and leave a lasting impact. Ready to learn how you can start crafting presentations that truly convert? Let’s dive in! Key takeaways:The secret to crafting a talk topic that not only captivates your audience but also aligns perfectly with your service offers.How you can structure your presentation to effectively raise problem awareness and present a compelling solution.Why it’s crucial to avoid information overload in your talks and the key to striking the right balanceStrategies you can use to establish your credibility and authority right from the introduction of your talk. What 'breadcrumbing' your offer means and how this technique can dramatically improve your conversion rates.Why you should focus on directing your audience to one specific place aka your CTA, and how to choose where that should beThe importance of having a signature talk for your brand and the steps to creating one that resonates with your business goals.MEET ZIZAZiza is a Public Speaking & Voice Coach, Personal Brand & PR Consultant, Multi-award-winning musician, speaker, author & performer with 24 years of stage experience and 8 years in marketing. Ziza helps expert B2B Coaches & Consultants book speaking, podcast guesting and media opportunities that help them 3x their audience size, craft talks that instantly attract high-level multi 4- and 5-figure clients, and position themselves as the top name expert in their industry, through impeccable speaking skills and an unforgettable personal brand. Connect with Ziza on Instagram and Linkedin📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 12, 2024 • 19min

First Year in Business? Here's Why You Shouldn't Start a Podcast Yet [Ep 174]

You’ve probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you’re just starting your business? In today’s episode, I’m sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead.I know it might be surprising to hear me say this, especially since I’m all about helping women business owners leverage podcasting, but trust me - waiting could save you a lot of time, stress AND set you up for even bigger success down the road. So, let’s dive into it. Fair warning: I’m pretty passionate about this topic, so you might hear a few swear words along the way!EPISODE MENTIONS AND LINKS Ready to launch your bingeworthy podcast? Learn more and apply if you're ready for the same results!How I’m Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]Liked this episode? You’ll love these 👇🏼Why you should hire a podcast strategist instead of DIYing your podcast launch [Episode 119]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 5, 2024 • 30min

I Took A Month Away From My Business...Here's What Happened [Ep 173]

Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I’m taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We’re talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moments that could help you plan your own extended break without sacrificing the growth and stability of your business. Whether you’re contemplating a similar hiatus or just curious about the what this could look like, this episode is for you!EPISODE MENTIONS AND LINKS Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]How to Attract Premium Clients with Empowered Messaging w/ Nathalie Alvarado [Episode 154]The Subsconcious Expert Podcast with Rebecca Haydon📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 5, 2024 • 26min

Celebrating Four Years In Business: What I Wished Someone Had Told Me When I Started [Ep 172]

I'm celebrating four years in business 🎉 And wowzers - it’s been a journey and there have been more than a couple times when I thought about burning it all down to the ground. But I'm still here! And to mark the occasion, I'm sharing five things I wish someone had told me when I first started out. So if you want to hear the real, unfiltered truths of what entrepreneurship has been like for me, settle in cause I'm keeping it 💯📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 31, 2024 • 21min

Pinterest for Podcasters: Turn Pins Into Podcast Subscribers w/ Katie Van Gilder [Ep 171]

Are you ready to tap into the power of Pinterest for podcasters and grow your show? You’re in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility.  You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access to invaluable tools for tracking and boosting your reach. You'll discover the art of converting your podcast episodes into engaging, blog-style show notes that not only please Google but also provide multiple pathways for listeners to connect with your brand. Katie guides you through creating compelling pinnable images that make your content stand out in the sea of pins. Plus, you’ll get insider tips on crafting various pin types that promise to increase engagement and save precious time. Don't let your podcast get lost in the noise of social media. Tune in to learn how you can leverage the full potential of Pinterest and watch your listener base soar!Key takeaways:How to leverage Pinterest's search engine capabilities to attract your ideal listenerWhy blog-style show notes are a game-changer for podcasters on Pinterest The images you should create to make your pins stand out and drive trafficA simple daily action on Pinterest that can start amplifying your podcast today.How embedding a podcast player in your blog posts benefits your Pinterest strategyThree types of pins should you be creating for each podcast episode to engage your audienceEPISODE MENTIONS AND LINKS ‍ChatGPTDescript (aff link)CastmagicSocial WarfareMEET KATIEKatie is a Pinterest Strategist who is all about teaching female coaches, course creators, and service providers how to use Pinterest to build an evergreen content funnel that drives website traffic, brings in ideal leads, and boosts sales. She is a work-from-home mama to a wild 4-year-old boy and knows the importance of creating a hands-off marketing system. She loves helping business owners attract those dreamy clients & customers they've always envisioned and knows how to get major results without major stress or overwhelm. Connect with Katie on Instagram Learn more about how you can work with KatieDownload the Complete Guide to Pinterest for PodcastingSign up for Katie’s Pinterest for Podcasters Mini Course 📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 31, 2024 • 17min

Repurpose Your Podcast Content: Transform a Single Podcast Episode into a Content Goldmine w/ Felly Day [Ep 170]

Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you’ll discover how you can repurpose your podcast content like a pro! Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, revealing secrets to choosing the right content, platforms, intentions, and angles that will skyrocket your reach and engagement. Plus, examples of how the CPF framework works and turns a single episode into multiple pieces of content.  Whether you're looking to educate, sell your offers, or nurture your audience, Felly's strategies will help you transform your podcast into a content goldmine! Key takeaways:What is content repurposing, and how can it transform your podcast content?What is the CPF Framework?Which episodes you should choose when repurposing your podcast content.Why you should be selective about the platforms you use for repurposing your podcast content.How you can turn one podcast episode into ten pieces of content.EPISODE MENTIONS AND LINKSLearn to DIY your content repurposing strategy with FDStudio's signature frameworkThe No 1 Reason Why You Should Number Your Podcast Episode Titles [Episode 156]MEET FELLYFelly is the owner of a Content Repurposing Agency doing things a bit…unprofessionally.  After living as an expat in Mexico for 3 years while running both sides of her business, she relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead up to married life. She’s also the host of the Unprofessional Entrepreneur podcast.Visit Felly's website or connect on InstagramSign up The Remix Send us 10 links to your existing content, and we'll send back 100 custom content ideas that are ready for you to start creating.Unprofessional Entrepreneur podcast📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 29, 2024 • 36min

How To Navigate The Four Types of Burnout As An Online Business Owner w/ Coach Ellyn [Ep 169]

Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I’m chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them.We break down common myths about burnout, such as the belief that if you're passionate about your work, you cannot experience burnout. Additionally, Ellyn shares her career journey from a research scientist to life-changing coach, her personal experience with burnout, and gives you more information on where you can find help if you're experiencing one of the burnout symptoms. If you're ready to learn how to work smarter, not harder, and find true fulfillment beyond the hustle, this episode will be your wake-up call. Don't miss out on these life-altering insights- listen now and start your journey to becoming burnout-proof!Key takeaways:The four types of burnoutHow you can identify which type of burnout you're experiencingSimple strategies you can use to overcome each burnout typeBoredom burnout vs depression: what's the key difference?Ellyn’s biggest lessons from her own recent experience with burnoutEPISODE MENTIONS AND LINKSFind out your burnout type with Ellyn's free quiz    MEET ELLYNEllyn is a former research scientist turned the #1 burnout and stress management coach on Google and creator of the Burnout-Proof Members Club on a mission to help high achievers work less and live more.Visit Ellyn's website Connect with Ellyn on Instagram, LinkedIn and YouTubeListen to the Burnout Proof Podcast📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 28, 2024 • 13min

You Don’t Need to Be Everywhere to Grow Your Podcast [Ep 168]

Does the thought of showing up on every platform to grow your podcast feel overwhelming? I get why this advice is popular—the more places you are, the more likely you are to be discovered by new audiences, right? But here’s the issue: trying to be everywhere can be exhausting and often leads to burnout, especially if you don’t have a team to support you. And, ironically, can make your podcast marketing less effective. So, what’s the solution? Hit play, my friend, because in today’s episode, I’m going to share exactly what you should do instead!Liked this episode? You’ll love these 👇🏼3 Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]Growing a Podcast Without Using Social Media: Here’s Exactly How I’m Doing It [Episode 135]5 Reasons Why Your Podcast Isn't Growing [Episode 138]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 26, 2024 • 24min

3 Powerful Ways To Sell Your Offers On Your Podcast [Ep 167]

Despite what you might have been told, your podcast isn’t *just* a place to share valuable, educational content…but a place where you can sign more clients, reach more students and make more passive sales. But how do you talk about your offers in a way that doesn’t feel like a direct sales pitch (but still sells your products and services? Well in today’s episode I’m sharing three ways you can sell directly from your podcast in a way that feels good and positions your offer as the no-brainer solution to your ideal client’s problems. Hit play if you want to learn how you can create a podcast that sells your offers...on repeat. EPISODE MENTIONS AND LINKS Three Episode Types To Turn Your Listeners Into New Clients [Episode 95]How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]Three Ways To Effectively Track Your Podcast Conversions [Episode 155]Case study episodes: Your Secret Weapon for More Podcast Conversions [Episode 161]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Aug 21, 2024 • 25min

How To Optimise Your Podcast for Organic Discoverability When You're Not Ready For A Rebrand [Ep 166]

One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn’t resonating with your ideal listeners.  If your podcast name doesn’t clearly communicate what your show is about or who it’s for, you’re missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there’s a simpler, yet highly effective strategy you can use instead. A podcast name extension! Tune in to today’s episode to learn what a podcast name extension is, why it works so well for organic discoverability and best practices for creating one for your show! Get ready to unlock the power of podcast SEO and start attracting the people who need to hear your message the most!🔗 EPISODE MENTIONS AND LINKS Learn more about how I can help you 3x your podcast downloads, listenership and conversions (without relying on social media) in just 90 days! Or book your 15 min call to discuss whether it's the right fit for you. Episode 147 Seven Podcast Naming Tips for Increased Visibility and Long Term Growth🎙️ RELATED EPISODES YOU'LL ENJOYEpisode 103 Podcast SEO Secrets: 3 Key Places to Use Keywords Strategically for Podcast GrowthEpisode 85 How Keyword Research Can Help You Reach More Listeners w/ Danielle GagnonEpisode 123 Are You Making This Mistake With Your Podcast Episode Titles?📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

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