Podcasting Tips, Podcast Growth, Listeners to Clients | The Podcast to Amplify Show

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts
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Oct 31, 2024 • 33min

Time Management Tips for Podcasters: How To Do It All Without Burning Out w/ Chrissy Sperduto [Ep 185]

Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I’ve invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategies for scripting, batching and repurposing content and the must-have tools she uses to streamline her podcast workflow that allows her to produce episodes in under five hours a month!Whether you're a beginner or an established host, the time management tips Chrissy shares will inspire you to rethink your approach to podcasting. She’ll show you how to seamlessly integrate podcasting into your busy life while prioritising your well-being - even with 101 balls in the air! Tune in now for a fresh take on making podcasting fit into your life, not the other way around.Topics covered in this episodeHow Chrissi balances a full-time job, coaching, and podcasting without burning out. How Chrissi overcame the mental barriers that held her back from starting her podcast. Why it’s important to prioritise self-care as a business owner. Chrissi's best time management tips for podcasters to streamline their workflow.Simple strategies you can use to manage stress and maintain productivity. EPISODE MENTIONS AND LINKSHow I use Trello To Streamline My Podcast Production Process [Episode 60]Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]AuphonicMEET CHRISSIChrissy Sperduto is a serial entrepreneur, business & mindset coach and "systems queen" (or at least that's what all my friends call her), an aviation nerd and full-time air traffic controller living in the US with her husband and dog.  When she’s not working at her full time job, she’s helping business owners get OUT of overwhelm and "do the dang thing" aka finally start their dream business or add something that lights them up to their current offers. You can usually find Chrissy with either a cup of coffee, a spindrift or a glass of champagne in hand.  Connect with Chrissy: website, Instagram and ThreadsDownload the Brain Dumping for Busy Business Owners guide Listen to the Do the Dang Thing Podcast📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 28, 2024 • 24min

Podcast SEO for Beginners! Build A Keyword Bank To Attract More Listeners [Ep 184]

Today, we’re diving into an easy way to get more listeners by using words and phrases they’re actually searching for - yep, we’re talking podcast SEO! Now  I know your eyes just glazed over, reading that word - SEO - but don’t worry, I’m keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast’s secret weapon), why this is a must-have tool for organic podcast growth and most importantly, how it helps your future clients find you. Ready to drive more traffic to your show? Let's get started!EPISODE MENTIONS AND LINKS How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]Three Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]Liked this episode? You’ll love these 👇🏼3 Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]7 Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 26, 2024 • 19min

5 Episode Title Tweaks to Instantly Increase Your Podcast Visibility [Ep 183]

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here’s the thing - a small change in your title can mean the difference between ten listens and 100. In today’s episode, I’m sharing five quick tweaks you can make to write episode titles that instantly boost your podcast’s visibility. By the end of this episode, you’ll know exactly how to make your titles work harder for you, so more people discover and hit play on your show. Let’s dive in!EPISODE MENTIONS AND LINKS How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 22, 2024 • 16min

Why ‘Just Stay Consistent’ Is Bad Podcasting Advice [Ep 182]

You’ve probably heard this advice a thousand times before: “just stay consistent and the results will follow.” And don’t get me wrong - consistency is important. But here’s the truth: it’s definitely not the golden ticket people make it out to be. In today's episode, I’m breaking down why this advice is actually BS and what you should focus on instead. Because let’s be real - if consistency was all it took, we’d all have millionaire businesses, right? So let's rethink this idea because consistency on its own, isn't going to serve you in the long run. Hit play to learn more!EPISODE MENTIONS AND LINKS 30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business [Episode 112]How I’m Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]Book a Podcast to Clients Pathway Consult📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 18, 2024 • 17min

Worried There Are Too Many Podcasts? Here’s How You Can Make Your Show Stand Out [Ep 181]

In today’s episode, I’m addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it’s easy to think “why should I bother? How can I possibly stand out when there' so many other podcasts out there?” But I’m here to debunk that myth! The idea that there are "too many podcasts" is simply not true. You absolutely can have a podcast that stands out, even in a saturated niche. By the end of this episode, you’ll feel much more confident about taking the leap to start your own podcast. I promise.EPISODE MENTIONS AND LINKS Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business? [Episode 112]How I’m Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]Liked this episode? You’ll love these 👇🏼Why Solo Podcast Episodes are a Must for Coaches and Service Providers [Episode 149]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 17, 2024 • 21min

A Beginners Guide To Podcast Strategy: What It IS And What It Isn't [Ep 180]

In today's episode, we’re talking about podcast strategy. If you’ve been hanging out with me on the podcast for a while you’ll know that is something I’m passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction. But stick with me, because I promise you it’s not as intimidating as it sounds. And it’s definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast strategy really is - and just as importantly - what it’s not and how my approach differs from other podcast experts.EPISODE MENTIONS AND LINKS Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Oct 5, 2024 • 37min

From Community Podcast to Strategic Business Asset: Jess Anders Pivoted Her Launch After Instagram Deactivated Her Account [Ep 179]

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that’s exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun and carefree. Be sure to stick around because this is one episode you’re not gonna want to miss - let’s get started! EPISODE MENTIONS AND LINKSSeven Experts Share How Their Podcasts Have Impacted Business Growth [Episode 178]How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]Ready to create a podcast that helps you stand out, connect with aligned clients, generate consistent organic leads and sales and show up on your own terms? Book your 90 min podcast strategy session where we will co-create a clear plan that aligns your podcast with your business goals and core values.MEET JESS Jess Anders is a copywriter and messaging expert with a serious skill for helping creative women solopreneurs master the art simple and strategic selling through specific messaging. As the creator and host of the Sell Like A Copywriter podcast, she breaks down the insider details of curating clear messaging specific to your offers without bro-marketing gimmicks or sleazy sales tactics. Jess has the magical ability to turn even the most complex and nuanced offers into easy-to-understand messaging that signs dreamy clients and gets you paid. If you’re ready to transform your bleh messaging into the cherries on top of your business, she’s your girl.When Jess isn’t perfecting sales pages or auditing emails, you’ll probably find her roaming bookstores, playing with her animals, or traveling with her husband!Connect with Jess on IG @selllikeacopywriterListen to the Sell Like A Copywriter podcastRead the blog post: A transparent launch breakdown for Jess' group programLiked this episode? You’ll love these 👇🏼How To Build The Foundations of a Successful Podcast [Episode 164]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 30, 2024 • 28min

Seven Experts Share How Their Podcasts Have Impacted Business Growth on International Podcast Day [Ep 178]

In celebration of International Podcast Day, I’ve invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on how podcasting can be a game-changer for your business too!CONNECT WITH THE EXPERTS FEATURED IN THIS EPISODE✨ Kylie Kelly - Email Marketing Strategist + Growth CoachDownload Your Next 1000 Collaborations GuideListen to The Email Growth ClubInstagram✨Felicia Keller Boyle - Private Practice Business CoachDownload the The Magic Sheets Private Practice Fee CalculatorListen to the Bad Therapist ShowInstagram✨Anita Dykstra - Evergreen Marketing StrategistSign up for exclusive emails to help you incorporate evergreen content, automated visibility and a content repurposing system so you can enjoy more free time while your leads and sales grow in the background.Listen to The Marketing That Leads podcastInstagram✨ Rakhi Sachdev, Somatic and Embodiment Practitioner for WOCListen to The Unapologetic AF podcastInstagram✨ Liz Mosley - Branding Designer Listen to The Building Your Brand podcastInstagram✨ Vix Meldrew - Learning Design + Curriculum ExpertListen to the Rave Results podcastWatch the micro-class: How to increase your results in ONE stepThreads✨ Dr. Christiane Schroeter Download the Petite Practice Planner Listen to the Happy Healthy Hustle podcastInstagramGrab your copy of How To Master Your Goals book📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 26, 2024 • 38min

Make Every Pitch Count: Natalie Koussa's Guide to Profitable Podcast Guesting [Ep 176]

Are you ready to turn your message into a movement?   In this episode of a special three part series, I’m joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who’s spilling all her secrets on making an impact (and sales) through podcast guesting. You will hear more about Natalie’s journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to craft pitches that stand out in the host’s inbox. You’ll also learn how to sell your offers without feeling salesy and discover the 10-Minute Angle Method Natalie uses to create unique pitches that guarantee a reply. Plus, we'll discuss how to shine in the spotlight and not worry about copycats stealing your ideas.  Tune in and let's change up your approach to podcast guesting once and for all!Key takeaways:How Natalie helps transform your message into a movement through podcast guestingThe unique strategy Natalie recommends to help you stand out when pitching to podcastsNatalie's own success story with podcast guesting and how it shaped her current business approachHow the podcast industry has evolved and whether your pitches should change too.How you can create multiple angles from ONE signature speaker topicWhat is the "10 Minute Angle Method" and how can it revolutionise the way you pitch to podcasts?How to sell on podcasts without sounding salesy as a podcast guest.EPISODE MENTIONS AND LINKS Sign up for Pod Damn - a free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche.Why Guests don't promote episodes and how to be the exception with Kelly MosserMORE ABOUT NATALIE Natalie Koussa is a Podcast Tour Strategist who helps coaches and online entrepreneurs turn their message into a movement by speaking on podcasts. She's the founder of The Speakeasy and Podcast Tour Tonic. Visit Natalie's website Learn more about the Speakeasy program and Podcast Tour TonicLiked this episode? You’ll love these 👇🏼The Strategy Behind Selecting The Right Guests For your Podcast [Episode 68]What you MUST know to set yourself up for success w/ Christina Lenkowski [Episode 77]5 Common Missteps To Avoid When Pitching As A Guest On Podcasts w/ Christina Lenkowski [Episode 78]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!
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Sep 26, 2024 • 35min

How to Create A Sustainable Marketing System Through Speaking w/ Jenn Zellers of Visibility Ecosystem [Ep 177]

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I’m chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!Key takeaways:What a sustainable marketing system looks like and how it helps you grow your business without burning out.How Jenn helps her clients repurpose content from podcast interviews and summit presentations to create endless marketing materials—so you never have to start from scratch.Why your presentations and talks should address the immediate wants of your audience before introducing what they need.The powerful lead magnet strategy Jenn uses to consistently attract her dream clients from speaking opportunities. SPOILER ALERT: It’s not a PDF freebie!The importance of recognizing your energy patterns to avoid burnout.The summit schedule you didn’t know about—but should—to maximize your visibilityHow you can book your podcast tour with 25-30 right-fit podcasts. EPISODE MENTIONS AND LINKS Sign up for Jenn’s Visibility Ecosystem Audio Training Get 25-30 podcasts curated for your No-Fuss Podcast Tour (aff link)MEET JENNJenn and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.WebsiteInstagramLiked this episode? You’ll love these 👇🏼How My Podcast Helped Me Land a Dream Speaking Opportunity [Episode 146]📌 Ready for more? Here’s how I can help you: → Ready to turn your podcast into your most profitable platform? Apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.---------Connect with Rosemarie on Instagram | Website | ThreadsIf you enjoyed this episode, please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. TY!

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